{"title":"Google Ads","description":null,"products":[{"product_id":"google-ads-strategy-media-plan","title":"Google Ads Strategy \u0026 Media Plan","description":"\u003ch3\u003eService Scope\u003c\/h3\u003e\u003cp\u003eGoogle Ads Strategy \u0026amp; Media Plan is a fixed-scope planning service for one business, one website or primary domain, and one primary geographic market. It is designed for businesses preparing to launch Google Ads, restructure their advertising approach, or make informed decisions before paying for campaign implementation and media spend.\u003c\/p\u003e\u003ch3\u003eBusiness, Offer, and Commercial Priorities\u003c\/h3\u003e\u003cp\u003eWe review your business model, target customer, sales process, website, current marketing position, and up to three priority services, products, or offers. The strategy identifies which commercial priorities should receive advertising attention first and which customer action matters most: a lead, booking, phone call, form submission, purchase, quote request, or another agreed conversion.\u003c\/p\u003e\u003ch3\u003eMarket and Competitor Context\u003c\/h3\u003e\u003cp\u003eWe review the visible Google search landscape and up to three relevant competitors to understand how competing offers are positioned, what messages appear in paid and organic results, and where your business needs a clearer angle. This is a practical market review for advertising decisions, not a forensic competitor-intelligence report.\u003c\/p\u003e\u003ch3\u003eSearch Intent and Keyword Framework\u003c\/h3\u003e\u003cp\u003eYou receive a strategic search-intent framework covering up to 30 priority keyword themes. It separates high-intent, consideration-stage, research-stage, and brand-related demand where relevant, and includes direction for negative-keyword themes that should be avoided. This is a planning framework, not a complete import-ready keyword list or a finished campaign build.\u003c\/p\u003e\u003ch3\u003eRecommended Campaign Architecture\u003c\/h3\u003e\u003cp\u003eWe recommend the Google Ads campaign types that fit your goals and stage of growth. Depending on your business, this may include Search, Shopping, Performance Max, Display remarketing, Demand Gen, or YouTube. The plan explains the role of each recommended campaign type, launch priority, audience intent, and how the campaigns should support one another rather than compete for the same budget.\u003c\/p\u003e\u003ch3\u003eBudget, Media Allocation, and Bidding Direction\u003c\/h3\u003e\u003cp\u003eYou receive a practical monthly budget direction and a phased allocation approach for the first 90 days. The plan explains where initial spend should be concentrated, when expansion should be considered, and which bidding direction is appropriate for the available data and agreed conversion action. Google ad spend is never included in this service.\u003c\/p\u003e\u003ch3\u003eConversion, Measurement, and KPI Framework\u003c\/h3\u003e\u003cp\u003eWe define up to three primary conversion actions that future campaigns should optimize toward and identify the measurement requirements needed to evaluate performance. The strategy also establishes practical launch KPIs, such as qualified leads, booked calls, purchases, cost per lead, conversion rate, or return on ad spend where appropriate. Google Tag Manager, GA4, consent configuration, and conversion tracking implementation are separate services.\u003c\/p\u003e\u003ch3\u003eLanding-Page Readiness Review\u003c\/h3\u003e\u003cp\u003eWe review up to three relevant landing-page or website URLs for message alignment, offer clarity, trust signals, call-to-action placement, conversion friction, and readiness for paid traffic. You receive strategic recommendations on what should be improved before launch. This package does not include landing-page design, development, copywriting, or website edits.\u003c\/p\u003e\u003ch3\u003e90-Day Launch Roadmap\u003c\/h3\u003e\u003cp\u003eYour final plan includes a phased 90-day roadmap covering preparation, required tracking and landing-page actions, campaign-build priorities, launch sequence, early optimization checkpoints, and the next decisions to make once real performance data is available.\u003c\/p\u003e\u003ch3\u003eFinal Deliverable\u003c\/h3\u003e\u003cp\u003eYou receive one structured Google Ads Strategy \u0026amp; Media Plan in PDF or equivalent digital format. It brings together the business priorities, recommended campaign mix, keyword and intent framework, budget direction, conversion requirements, landing-page readiness notes, KPI framework, and 90-day roadmap in one decision-ready document.\u003c\/p\u003e\u003ch3\u003eClient Inputs and Timeline\u003c\/h3\u003e\u003cp\u003eAfter purchase, the client completes the onboarding form with business information, target audience, priority offers, location or service area, website links, goals, current Google Ads status, available historical performance data, monthly media-budget range, and desired conversion actions. Standard delivery is 7–10 business days after all required intake information is received. Missing information, delayed approvals, additional brands, domains, markets, or offers may extend the timeline or require separate approval.\u003c\/p\u003e\u003ch3\u003eReview, Revisions, and Scope Boundaries\u003c\/h3\u003e\u003cp\u003eOne consolidated revision round is included when submitted within seven days of delivery and remains within the original approved scope. A detailed Google Ads account audit, campaign build, account access changes, campaign launch, ad-copy writing, creative production, product-feed work, Merchant Center setup, tag implementation, landing-page development, ongoing optimization, and management are not included. Recommendations are based on the information provided by the client and do not guarantee traffic, leads, conversion rate, ROAS, revenue, or any specific business result.\u003c\/p\u003e","brand":"KizilCo","offers":[{"title":"Default Title","offer_id":52800108134683,"sku":null,"price":899.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/5436\/8283\/files\/ChatGPTImageAug12_2026_12_14_08AM.png?v=1786508059"},{"product_id":"google-ads-account-audit-action-plan","title":"Google Ads Account Audit \u0026 Action Plan","description":"\u003ch3\u003eService Scope\u003c\/h3\u003e\u003cp\u003eGoogle Ads Account Audit \u0026amp; Action Plan is a fixed-scope diagnostic service for one Google Ads account, one website or primary domain, and one primary geographic market. The audit covers up to 10 active or paused campaigns and up to 90 days of available performance data. It is intended for businesses with an existing account that need a clear, independent assessment before continuing, expanding, restructuring, or transferring management of Google Ads activity.\u003c\/p\u003e\u003ch3\u003eBusiness Goals, Account Context, and Performance Baseline\u003c\/h3\u003e\u003cp\u003eWe begin by reviewing your stated business goals, priority products or services, target customer, primary conversion action, media-budget range, and current concerns. We then analyze available account and campaign data, including spend, impressions, clicks, click-through rate, conversions, conversion value where available, cost per conversion, and major performance changes. This establishes a practical baseline for determining where budget is producing useful outcomes and where results require correction or deeper attention.\u003c\/p\u003e\u003ch3\u003eCampaign Structure and Settings\u003c\/h3\u003e\u003cp\u003eWe review how campaigns are organized and whether the account structure supports budget control, accurate measurement, and scalable growth. The assessment covers campaign objectives, campaign types, naming logic, ad-group structure where applicable, network settings, language settings, schedule settings, device settings, and possible campaign overlap. You receive recommendations where campaigns appear fragmented, underfunded, competing for the same demand, or misaligned with the real business objective.\u003c\/p\u003e\u003ch3\u003eBudget, Bidding, and Optimization Direction\u003c\/h3\u003e\u003cp\u003eWe assess budget allocation, campaign-spending patterns, bidding strategies, bid targets, and the relationship between available conversion data and the selected optimization approach. The audit identifies potential problems such as inefficient allocation, low or conflicting bid targets, campaigns limited by budget, unsuitable automated bidding, insufficient conversion volume, or optimization toward actions that do not reflect real business value.\u003c\/p\u003e\u003ch3\u003eSearch Terms, Keywords, and Negative Keywords\u003c\/h3\u003e\u003cp\u003eFor applicable Search campaigns, we review search-query relevance, keyword themes, match-type direction, duplicate or conflicting coverage, irrelevant traffic patterns, and negative-keyword coverage. The goal is to identify opportunities to improve traffic quality and reduce wasted spend. This is an audit and recommendation service; it does not include building or uploading a complete new keyword list, applying negatives, or restructuring campaigns inside Google Ads.\u003c\/p\u003e\u003ch3\u003eTargeting, Audiences, and Location Settings\u003c\/h3\u003e\u003cp\u003eWe review geographic targeting, language settings, audience configuration, ad schedules, devices, network choices, and other restrictions that may be too broad, too narrow, or inconsistent with the intended customer and market. The audit highlights whether current targeting supports the agreed commercial priority and where campaign delivery may be reduced by unnecessary limitations or diluted by low-quality traffic.\u003c\/p\u003e\u003ch3\u003eAds, Assets, and Landing-Page Readiness\u003c\/h3\u003e\u003cp\u003eWe assess available ads and assets for relevance to customer intent, offer clarity, calls to action, policy status, and message consistency with the destination page. We also review up to five campaign landing-page URLs for message match, mobile readiness, trust signals, conversion friction, and clarity of the next action. You receive recommendations on what should be improved before further paid traffic is sent to those pages. New ad copy, creative production, landing-page copywriting, design, development, and website edits are not included.\u003c\/p\u003e\u003ch3\u003eConversion Goals and Measurement Review\u003c\/h3\u003e\u003cp\u003eWe review up to three primary Google Ads conversion actions and the available measurement setup to identify whether campaigns appear to optimize toward meaningful business results. The audit may flag unclear primary goals, duplicate signals, missing values, weak data quality, unsuitable optimization direction, or tracking gaps that should be investigated. Google Tag Manager, GA4, consent configuration, enhanced conversions, call tracking, and technical conversion-tracking repair are separate services.\u003c\/p\u003e\u003ch3\u003eAccount Health, Policy, and Delivery Constraints\u003c\/h3\u003e\u003cp\u003eWhere visible in the account, we review campaign status, disapproved ads or assets, budget limitations, policy indicators, and other delivery constraints that may affect results. We identify issues requiring attention and explain their practical impact on campaign delivery. This service does not include policy appeals, advertiser-verification support, billing resolution, account recovery, or direct communication with Google on the client’s behalf.\u003c\/p\u003e\u003ch3\u003ePrioritized Findings and 90-Day Action Plan\u003c\/h3\u003e\u003cp\u003eYour final audit separates urgent issues, high-impact improvements, and longer-term growth opportunities. Each recommendation explains the issue observed, why it matters, the recommended next action, and whether it can be completed internally or requires a separate KizilCo implementation service. The action plan is organized into 30-, 60-, and 90-day priorities so you know what should be addressed first rather than receiving an unstructured checklist.\u003c\/p\u003e\u003ch3\u003eFinal Deliverable\u003c\/h3\u003e\u003cp\u003eYou receive one detailed Google Ads Account Audit \u0026amp; Action Plan in PDF or equivalent digital format, plus one 30-minute review call. The document brings together the performance baseline, campaign-structure findings, budget and bidding review, targeting analysis, search-term observations, measurement assessment, landing-page notes, prioritized recommendations, and 90-day action plan.\u003c\/p\u003e\u003ch3\u003eClient Inputs, Timeline, Revisions, and Scope Boundaries\u003c\/h3\u003e\u003cp\u003eAfter purchase, the client provides read-only Google Ads access, account ID, website URL, primary market, business goals, priority products or services, desired conversion actions, media-budget range, and current performance concerns. Standard delivery is 7–10 business days after complete intake and access are received. One consolidated clarification round is included when submitted within seven days of delivery. Campaign edits, campaign setup or rebuilds, account-access changes, conversion-tag installation or repair, Merchant Center setup, product-feed optimization, ad-copy production, creative production, landing-page development, ongoing optimization, ongoing management, Google ad spend, and performance guarantees are not included.\u003c\/p\u003e","brand":"KizilCo","offers":[{"title":"Default Title","offer_id":52804490068251,"sku":null,"price":799.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/5436\/8283\/files\/ChatGPTImageAug12_2026_09_23_59PM.png?v=1786584253"},{"product_id":"google-ads-conversion-tracking-attribution-setup","title":"Google Ads Conversion Tracking \u0026 Attribution Setup","description":"\u003ch3\u003eService Scope\u003c\/h3\u003e\u003cp\u003eGoogle Ads Conversion Tracking \u0026amp; Attribution Setup is a fixed-scope implementation service for one Google Ads account, one website or Shopify storefront, one Google Tag Manager container, one Google Analytics 4 property, and one primary geographic market. It establishes reliable measurement for the business actions that matter before campaigns are launched, optimized, or scaled.\u003c\/p\u003e\u003ch3\u003eConversion Measurement Plan\u003c\/h3\u003e\u003cp\u003eWe begin by confirming the agreed business goals and identifying up to three primary website conversion actions for Google Ads. Typical actions include a submitted lead form, booked appointment, completed purchase, quote request, click-to-call action, or another standard trackable customer action. Each action is classified as a primary or secondary conversion so Google Ads is not optimized toward low-value activity by mistake.\u003c\/p\u003e\u003ch3\u003eGoogle Ads and Google Analytics 4 Review\u003c\/h3\u003e\u003cp\u003eWe review the existing Google Ads account, Google Analytics 4 property, Google Tag Manager container, and website measurement setup to identify what is already installed and what needs to be configured. Where the client grants the required access, we confirm or establish the Google Ads and GA4 link needed for the approved measurement approach. Historical-data cleanup or reconstruction is not included.\u003c\/p\u003e\u003ch3\u003eGoogle Tag and Conversion Linker Configuration\u003c\/h3\u003e\u003cp\u003eWe configure or verify the Google tag and Conversion Linker within one approved Google Tag Manager container. This helps preserve eligible Google Ads click information and supports accurate attribution of approved website conversions to advertising interactions. Existing tags are reviewed carefully to avoid unnecessary duplication where the available setup permits.\u003c\/p\u003e\u003ch3\u003eGoogle Ads Conversion Actions\u003c\/h3\u003e\u003cp\u003eWe create and configure up to three approved Google Ads conversion actions using the measurement method appropriate to the agreed scope. This may include direct Google Ads conversion tags, eligible GA4 key-event imports, or an approved combination that avoids duplicate optimization signals. We configure the relevant conversion category, primary or secondary status, counting method, value direction, and conversion window direction for the approved actions.\u003c\/p\u003e\u003ch3\u003eStandard Website Event Implementation\u003c\/h3\u003e\u003cp\u003eWe implement up to three standard website conversion events through the approved Google Tag Manager container or supported platform configuration. The service includes standard thank-you-page, form-submission, appointment-confirmation, purchase-confirmation, click-to-call, or button-click events where the current site structure supports reliable implementation. Complex custom JavaScript, custom data-layer development, and unsupported third-party widgets are outside this package.\u003c\/p\u003e\u003ch3\u003eAttribution and Optimization Settings\u003c\/h3\u003e\u003cp\u003eWe review the conversion-goal structure to make sure campaign optimization is pointed toward the agreed business outcomes. We provide practical direction on account-default goals, campaign-specific goals where relevant, primary versus secondary conversions, conversion counting, and attribution settings available in the client’s Google Ads account. This service establishes the measurement foundation; it does not include campaign bidding changes or campaign management.\u003c\/p\u003e\u003ch3\u003eUTM and Traffic-Source Direction\u003c\/h3\u003e\u003cp\u003eWe provide one practical UTM naming framework for future Google Ads destination URLs so that paid traffic can be identified consistently in GA4 and related reporting. Where an existing Google Ads account has compatible tracking-template or final-URL-suffix settings, we review the direction needed to apply the approved framework. Building UTM links for a full campaign inventory or editing existing campaign URLs is not included.\u003c\/p\u003e\u003ch3\u003eTesting and Validation\u003c\/h3\u003e\u003cp\u003eWe test each implemented conversion action using available tools, including Google Tag Manager Preview, GA4 DebugView where available, Google Ads tag diagnostics where available, and controlled browser tests. We confirm that the agreed events fire under the tested conditions and document any limitations caused by browser consent choices, third-party forms, unsupported checkout environments, platform delays, or access restrictions.\u003c\/p\u003e\u003ch3\u003eTracking Documentation and Handoff\u003c\/h3\u003e\u003cp\u003eYou receive one concise tracking implementation summary that lists the approved conversion actions, the measurement method used, the primary and secondary goal direction, the GTM or platform changes made, the testing completed, and recommended next steps. The document gives your internal team or future advertising manager a clear record of what has been implemented.\u003c\/p\u003e\u003ch3\u003eClient Access, Inputs, and Timeline\u003c\/h3\u003e\u003cp\u003eAfter purchase, the client provides administrative or appropriate implementation access to the Google Ads account, Google Tag Manager container, Google Analytics 4 property, website or Shopify platform, and any approved appointment, form, checkout, or CRM tool involved in the selected conversion actions. The client also confirms the business actions that should count as conversions and provides any applicable conversion values. Standard delivery is 5–7 business days after complete intake and all required access are received.\u003c\/p\u003e\u003ch3\u003eScope Boundaries, Revisions, and Exclusions\u003c\/h3\u003e\u003cp\u003eOne consolidated clarification round is included when submitted within seven days of delivery and remains within the approved scope. This package does not include server-side tagging, custom data-layer development, consent-management platform setup, cookie-banner legal compliance, Consent Mode implementation, enhanced conversions for leads, offline conversion imports, CRM integration, call-tracking platform setup, cross-domain tracking, custom checkout development, subscription tracking, third-party form remediation, Merchant Center work, campaign setup, campaign changes, ongoing reporting, ongoing management, or performance guarantees. Additional websites, domains, GTM containers, GA4 properties, advertising accounts, conversion actions, markets, or complex technical environments require separate scope approval.\u003c\/p\u003e","brand":"KizilCo","offers":[{"title":"Default Title","offer_id":52804639785243,"sku":null,"price":999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/5436\/8283\/files\/ChatGPTImageAug12_2026_11_37_58PM.png?v=1786592291"},{"product_id":"google-ads-search-campaign-setup","title":"Google Ads Search Campaign Setup","description":"\u003ch3\u003eService Scope\u003c\/h3\u003e\u003cp\u003eGoogle Ads Search Campaign Setup is a fixed-scope implementation service for one Google Ads account, one website or primary domain, and one primary geographic market. It prepares up to two Google Search campaigns in paused, launch-ready status for a business that has an approved offer, usable landing pages, and functioning conversion tracking or has purchased conversion tracking as a separate service.\u003c\/p\u003e\u003ch3\u003eBusiness Goals and Search-Campaign Direction\u003c\/h3\u003e\u003cp\u003eWe confirm the approved business objective, primary conversion action, target customer, service area or market, and up to three priority services, products, or offers to promote. This ensures the Search campaign setup is built around one defined commercial goal rather than a broad list of disconnected services or generic website traffic.\u003c\/p\u003e\u003ch3\u003eSearch Intent and Keyword Research\u003c\/h3\u003e\u003cp\u003eWe conduct focused keyword and search-intent research for the approved offers and organize up to 60 priority keywords into relevant themes. The research focuses on demand that is commercially relevant to the agreed objective, such as high-intent service, product, location, solution, or brand searches. This package does not include unlimited keyword research, a complete SEO keyword strategy, or campaign types beyond Google Search.\u003c\/p\u003e\u003ch3\u003eCampaign and Ad Group Structure\u003c\/h3\u003e\u003cp\u003eWe build up to two Google Search campaigns with up to six total ad groups. Campaigns and ad groups are organized around the approved offers, locations, customer intent, and budget direction so that keywords, ads, and landing pages have a clear relationship. Complex multi-brand, multi-country, franchise, enterprise, or large inventory structures require separate scope approval.\u003c\/p\u003e\u003ch3\u003eKeyword Match-Type and Negative-Keyword Framework\u003c\/h3\u003e\u003cp\u003eWe apply an appropriate starting match-type direction for the approved keyword set and prepare an initial negative-keyword framework to reduce clearly irrelevant traffic. The setup includes up to 30 approved negative keywords or negative-keyword themes. Search-term optimization, ongoing negative-keyword expansion, and changes based on live campaign data belong to a separate management service.\u003c\/p\u003e\u003ch3\u003eResponsive Search Ad Creation\u003c\/h3\u003e\u003cp\u003eWe create up to three responsive search ads for each included ad group, for a maximum of 18 ads. The ads are written around the approved offer, customer intent, key differentiators, call to action, and relevant destination page. The client is responsible for timely approval of any regulated claims, pricing, promotional terms, legal language, trademarks, or business-specific statements before launch.\u003c\/p\u003e\u003ch3\u003eAd Assets and Destination URLs\u003c\/h3\u003e\u003cp\u003eWe configure the appropriate available Google Ads assets for the included campaigns, such as sitelinks, callouts, structured snippets, call assets, lead-form assets, price assets, promotion assets, or image assets where suitable and supported by the account. We use up to six approved destination URLs. Asset eligibility and final display depend on Google Ads policies, account status, campaign settings, and available client information.\u003c\/p\u003e\u003ch3\u003eCampaign Settings and Targeting\u003c\/h3\u003e\u003cp\u003eWe configure the approved campaign settings, including locations, languages, networks, ad schedule direction, devices where relevant, budget allocation, and audience observation settings where applicable. The configuration is based on the agreed market and business goal. Audience-list creation, remarketing setup, customer-list uploads, and advanced demographic or geographic testing are outside this package unless expressly included through a separate service.\u003c\/p\u003e\u003ch3\u003eBudget, Bidding, and Conversion-Goal Direction\u003c\/h3\u003e\u003cp\u003eWe apply the agreed budget and starting bidding direction based on the available conversion data, business objective, and account readiness. We connect included campaigns to the appropriate existing Google Ads conversion goal structure where it has already been implemented. Google Tag Manager, GA4, conversion-tag installation, attribution repair, and tracking troubleshooting are separate services and are not included in campaign setup.\u003c\/p\u003e\u003ch3\u003eQuality Assurance and Launch-Ready Handoff\u003c\/h3\u003e\u003cp\u003eBefore handoff, we review campaign settings, keywords, ads, assets, destination URLs, and conversion-goal selection for the approved scope. The completed campaigns are delivered in paused, launch-ready status for client review. This package prepares the campaign build; it does not include activating campaigns, placing Google ad spend, live delivery monitoring, or optimization after activation.\u003c\/p\u003e\u003ch3\u003eClient Inputs and Timeline\u003c\/h3\u003e\u003cp\u003eAfter purchase, the client provides Google Ads access, website and landing-page URLs, approved offers, target locations, target customer information, differentiators, brand guidelines, required legal or compliance language, media-budget range, and the desired conversion action. Standard delivery is 7–10 business days after complete intake and all required access are received. Delayed approvals, missing landing pages, unavailable tracking, policy restrictions, or incomplete business information may extend delivery.\u003c\/p\u003e\u003ch3\u003eRevisions and Scope Boundaries\u003c\/h3\u003e\u003cp\u003eOne consolidated revision round is included when submitted within seven days of delivery and remains within the original approved scope. Google ad spend, campaign activation, campaign monitoring, ongoing optimization, reporting, management, landing-page design or development, conversion tracking implementation, Merchant Center setup, product-feed work, Performance Max, Shopping, Display, Demand Gen, YouTube, remarketing, video production, and creative design are not included. Google alone determines ad approval, ad placement, delivery, auction outcomes, costs, and performance; no impressions, clicks, leads, sales, conversion rate, ROAS, or revenue outcome is guaranteed.\u003c\/p\u003e","brand":"KizilCo","offers":[{"title":"Default Title","offer_id":52804649713947,"sku":null,"price":1299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/5436\/8283\/files\/ChatGPTImageAug12_2026_11_43_00PM.png?v=1786592599"},{"product_id":"google-shopping-ads-setup","title":"Google Shopping Ads Setup","description":"\u003ch3\u003eService Scope\u003c\/h3\u003e\u003cp\u003eGoogle Shopping Ads Setup is a fixed-scope campaign implementation service for one Google Ads account, one active Google Merchant Center account, one existing product data source, one online store, and one primary country of sale. It prepares up to two Standard Shopping campaigns in paused, launch-ready status using products that are already available and eligible in the linked Merchant Center account.\u003c\/p\u003e\u003ch3\u003eRequired Merchant Center and Feed Readiness\u003c\/h3\u003e\u003cp\u003eThis service requires an existing Merchant Center account, a linked Google Ads account, and an active product data source that contains the products intended for advertising. We review the visible account connection, product availability, and obvious eligibility issues that may affect the campaign build. Merchant Center account creation, product-data source creation, feed mapping, feed optimization, product-data editing, error remediation, disapproval resolution, shipping configuration, tax configuration, and policy support are separate services.\u003c\/p\u003e\u003ch3\u003eBusiness Goals and Product Priorities\u003c\/h3\u003e\u003cp\u003eWe confirm the agreed commercial objective, primary conversion action, target country of sale, budget direction, and the products or product categories that deserve priority. The setup is built around the client’s existing product information and business priorities rather than automatically advertising every product in the catalog without a clear commercial reason.\u003c\/p\u003e\u003ch3\u003eShopping Campaign Architecture\u003c\/h3\u003e\u003cp\u003eWe build up to two Standard Shopping campaigns for the approved store and country of sale. The campaigns are organized around the agreed inventory priorities, budget direction, and level of product control. This package covers Standard Shopping only; Performance Max, local inventory ads, free-listing management, remarketing, Demand Gen, Display, YouTube, and other campaign types are not included.\u003c\/p\u003e\u003ch3\u003eProduct Group Segmentation\u003c\/h3\u003e\u003cp\u003eWe create up to six product-group subdivisions using the product attributes already available in the linked Merchant Center data source, such as product category, product type, brand, item ID, condition, or existing custom labels. The purpose is to give the client a practical starting structure for controlling which approved products receive budget and how priority inventory is separated. Creating, correcting, or adding product attributes and custom labels is feed work and is not included.\u003c\/p\u003e\u003ch3\u003eCampaign Settings and Inventory Direction\u003c\/h3\u003e\u003cp\u003eWe configure the approved country of sale, networks, inventory filters where appropriate, campaign naming, budget allocation, and other available Standard Shopping settings. The setup uses the client’s approved market and store information. Multi-country setups, multiple feeds, multiple stores, local inventory, and complex inventory filters require separate scope approval.\u003c\/p\u003e\u003ch3\u003eBudget, Bidding, and Conversion-Goal Direction\u003c\/h3\u003e\u003cp\u003eWe apply the agreed initial budget and bidding direction based on the account’s available conversion data, product margins where supplied, and the approved business objective. We connect the campaigns to the appropriate existing Google Ads conversion goals when reliable tracking is already available. Conversion tracking setup, GA4 setup, Google Tag Manager work, value implementation, attribution repair, and tracking troubleshooting are separate services.\u003c\/p\u003e\u003ch3\u003eInitial Negative-Keyword Foundation\u003c\/h3\u003e\u003cp\u003eWe prepare an initial negative-keyword framework of up to 20 approved terms or themes to reduce clearly irrelevant Shopping traffic where applicable. This is a starting safeguard, not ongoing search-term optimization. Live search-term review, expansion of negative keywords, bid changes, product-group refinement, and budget reallocation after activation belong to a separate management service.\u003c\/p\u003e\u003ch3\u003eProduct and Landing-Page Alignment Review\u003c\/h3\u003e\u003cp\u003eWe review the visible alignment between selected products, product data, and the corresponding store pages for the approved campaign scope. We flag obvious concerns that may affect shopper experience, such as unavailable products, mismatched basic offer information, or missing product-page clarity. Product titles, descriptions, images, prices, availability, shipping details, checkout issues, and website edits are not changed under this package.\u003c\/p\u003e\u003ch3\u003eQuality Assurance and Launch-Ready Handoff\u003c\/h3\u003e\u003cp\u003eBefore handoff, we review the linked accounts, campaign settings, selected inventory, product-group structure, budget and bidding direction, negative-keyword foundation, and conversion-goal selection for the approved scope. Completed campaigns are delivered in paused, launch-ready status for client review. This package prepares the campaign build; it does not include campaign activation, ad spend, live delivery monitoring, or optimization after activation.\u003c\/p\u003e\u003ch3\u003eClient Inputs and Timeline\u003c\/h3\u003e\u003cp\u003eAfter purchase, the client provides appropriate Google Ads and Merchant Center access, the approved country of sale, store URL, budget range, priority products or categories, product-margin direction where available, desired conversion action, and any client-approved exclusions. Standard delivery is 7–10 business days after complete intake and all required access are received. Incomplete product data, unresolved Merchant Center issues, delayed approvals, unavailable tracking, or missing business information may extend delivery.\u003c\/p\u003e\u003ch3\u003eRevisions and Scope Boundaries\u003c\/h3\u003e\u003cp\u003eOne consolidated revision round is included when submitted within seven days of delivery and remains within the original approved scope. Merchant Center setup, product-feed creation, product-feed optimization, product-data changes, product disapproval fixes, policy appeals, promotions setup, tax or shipping configuration, conversion tracking, Performance Max, local inventory, campaign activation, Google ad spend, reporting, ongoing optimization, and ongoing management are not included. Google controls product eligibility, ad approval, auction outcomes, placement, delivery, and performance; no impressions, clicks, sales, conversion rate, ROAS, or revenue outcome is guaranteed.\u003c\/p\u003e","brand":"KizilCo","offers":[{"title":"Default Title","offer_id":52804654367003,"sku":null,"price":1299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/5436\/8283\/files\/ChatGPTImageAug12_2026_11_50_17PM_5bc55784-2485-4c97-b2b5-67be8b40813a.png?v=1786593034"},{"product_id":"google-merchant-center-setup-product-feed-optimization","title":"Google Merchant Center Setup \u0026 Product Feed Optimization","description":"\u003ch3\u003eService Scope\u003c\/h3\u003e\u003cp\u003eGoogle Merchant Center Setup \u0026amp; Product Feed Optimization is a fixed-scope e-commerce implementation service for one business, one online store or primary website, one Google Merchant Center account, one primary country of sale, one primary feed language, and up to 100 active products or variants. It prepares the Merchant Center and product data foundation needed before Shopping or Performance Max campaigns are built.\u003c\/p\u003e\u003ch3\u003eMerchant Center Account Foundation\u003c\/h3\u003e\u003cp\u003eWe create or configure one Google Merchant Center account using the client’s business information and approved store details. The service includes the standard account foundation needed for the approved market, including business display information, website association direction, and available account settings relevant to the included product data source. The client remains the owner of the Merchant Center account and is responsible for supplying accurate legal business information.\u003c\/p\u003e\u003ch3\u003eWebsite Verification and Claim Support\u003c\/h3\u003e\u003cp\u003eWe assist with the standard verification and claim process for one primary website where the client provides the necessary administrative access. We identify the suitable supported verification method and confirm the visible connection between the store and Merchant Center where possible. Domain transfers, DNS administration outside approved access, website reconstruction, complex multi-domain environments, and account-recovery work are not included.\u003c\/p\u003e\u003ch3\u003eProduct Data Source Connection\u003c\/h3\u003e\u003cp\u003eWe connect and configure one approved product data source for the client’s online store. This may use one supported e-commerce platform connection, one existing feed-management application, one scheduled file, or another standard supported source approved before work begins. The service covers one primary data source only. Custom API development, multiple feed systems, supplemental data sources, marketplace integrations, feed-app subscriptions, and ongoing feed maintenance are separate.\u003c\/p\u003e\u003ch3\u003eCore Product Attribute Review\u003c\/h3\u003e\u003cp\u003eWe review and optimize the available product data for up to 100 active products or variants. The review covers the core attributes relevant to the approved product type and market, including product title, description, landing-page URL, image link, price, availability, condition, brand, GTIN or MPN where applicable, identifier direction, product type, and Google product category direction. The client must provide accurate product details, identifiers, and product claims where those details are not already present in the store.\u003c\/p\u003e\u003ch3\u003eProduct Title and Description Optimization\u003c\/h3\u003e\u003cp\u003eFor up to 100 included products or variants, we improve available product titles and descriptions for clarity, relevance, and alignment with the actual store listing. Product information remains grounded in client-provided facts and the live product page. This service does not include inventing specifications, writing regulated claims, performing trademark research, translating catalogs, creating product photography, or full e-commerce copywriting beyond the approved feed-optimization scope.\u003c\/p\u003e\u003ch3\u003eCategory, Variant, and Identifier Direction\u003c\/h3\u003e\u003cp\u003eWe organize the available feed information so products can be classified more consistently in Merchant Center. This includes direction for Google product categories, product types, variants, item groups, color, size, material, age group, gender, and product identifiers where applicable to the included catalog. Products without an appropriate unique identifier are handled using the client-provided product facts and the supported identifier direction for that item.\u003c\/p\u003e\u003ch3\u003eShipping, Returns, and Store Policy Readiness\u003c\/h3\u003e\u003cp\u003eWe configure or review the available account-level shipping direction for one primary country of sale using the client’s approved shipping rates, delivery information, and policy details. We also identify the required store policy pages and return-policy information that should be publicly available to support the Merchant Center setup. The client is responsible for the accuracy, legality, and commercial terms of all shipping, tax, refund, return, privacy, and customer-service policies.\u003c\/p\u003e\u003ch3\u003eData Diagnostics and Initial Remediation\u003c\/h3\u003e\u003cp\u003eWe complete one diagnostic review of the connected data source and address up to 10 documented feed-level or product-data issue types that can be corrected within the approved source and scope. This may include missing or inconsistent standard attributes, basic identifier direction, category mapping, availability alignment, or other data-quality issues visible in Merchant Center. Merchant Center acceptance, product approval, and issue resolution are controlled by Google and cannot be guaranteed.\u003c\/p\u003e\u003ch3\u003eGoogle Ads Account Link\u003c\/h3\u003e\u003cp\u003eWhere the client provides appropriate access, we link one Google Ads account to the configured Merchant Center account so the product data can be used later for eligible Shopping or Performance Max campaign setup. This link does not include the creation, activation, or management of any advertising campaign. Google Shopping Ads Setup and Google Ads Performance Max Setup are separate services.\u003c\/p\u003e\u003ch3\u003eValidation and Handoff\u003c\/h3\u003e\u003cp\u003eWe validate the completed account and source configuration, confirm that product data is being submitted for processing, review the visible diagnostics available at handoff, and provide one concise implementation summary. The summary identifies the connected data source, included product scope, key feed improvements, visible unresolved issues if any, and recommended next steps before advertising campaigns are launched.\u003c\/p\u003e\u003ch3\u003eClient Inputs, Timeline, Revisions, and Scope Boundaries\u003c\/h3\u003e\u003cp\u003eAfter purchase, the client provides access to the online store, Google account, Merchant Center or Google Ads account where applicable, shipping and returns information, business details, product identifiers, and accurate product facts for the included catalog. Standard delivery is 10–15 business days after complete intake and all required access are received. One consolidated clarification round is included when submitted within seven days of delivery. Product catalogs over 100 active products or variants, complex variant structures, multiple countries or languages, supplemental feeds, API work, custom feed-rule development, Google account suspensions, policy appeals, website edits, product photography, sales-tax advice, campaign setup, conversion tracking, ad spend, ongoing optimization, and ongoing management are not included.\u003c\/p\u003e","brand":"KizilCo","offers":[{"title":"Default Title","offer_id":52804670161179,"sku":null,"price":1499.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/5436\/8283\/files\/ChatGPTImageAug12_2026_11_55_05PM.png?v=1786593328"},{"product_id":"google-ads-performance-max-setup","title":"Google Ads Performance Max Setup","description":"\u003ch3\u003eService Scope\u003c\/h3\u003e\u003cp\u003eGoogle Ads Performance Max Setup is a fixed-scope campaign-build service for one business, one Google Ads account, one website or storefront, and one primary geographic market. It prepares up to two Performance Max campaigns and up to four total asset groups in paused, launch-ready status. The service is designed for a business with an approved offer, usable landing pages, and reliable conversion tracking already in place or purchased separately.\u003c\/p\u003e\u003ch3\u003eBusiness Objective and Campaign Direction\u003c\/h3\u003e\u003cp\u003eWe confirm the approved business objective, primary conversion action, target customer, market, budget range, and priority offers, products, or services. The campaign structure is built around one defined commercial objective, such as leads, online sales, conversion value, store actions, or another agreed supported goal. A second campaign is used only where a materially different approved objective, offer group, or market structure requires it within the original scope.\u003c\/p\u003e\u003ch3\u003eConversion Goals and Measurement Prerequisites\u003c\/h3\u003e\u003cp\u003eWe connect the included campaigns to the appropriate existing Google Ads conversion goals and review whether the selected goals match the approved objective. Reliable conversion tracking is required before campaign launch so Performance Max can optimize toward a meaningful business action. Google Tag Manager work, GA4 setup, conversion-tag implementation, enhanced conversions, attribution repair, value implementation, consent configuration, and tracking troubleshooting are separate services.\u003c\/p\u003e\u003ch3\u003ePerformance Max Campaign Architecture\u003c\/h3\u003e\u003cp\u003eWe build up to two Performance Max campaigns around the approved business objective, market, budget direction, and conversion-goal structure. Each campaign receives the relevant available settings for the approved scope, including naming, goal selection, locations, languages where appropriate, budget, bidding direction, and campaign URL controls. Multi-brand, multi-country, franchise, local-inventory, travel-goal, complex lead-form, or enterprise account structures require separate scope approval.\u003c\/p\u003e\u003ch3\u003eAsset Group Structure\u003c\/h3\u003e\u003cp\u003eWe create up to four total asset groups across the included campaigns. Asset groups are organized around the approved offers, product ranges, customer segments, or landing-page themes so that messaging and destination pages have a clear relationship. The number of asset groups is kept practical for the available budget and creative inventory; large catalog segmentation, seasonal rebuilds, and ongoing asset-group expansion are outside this package.\u003c\/p\u003e\u003ch3\u003eText Assets and Available Ad Assets\u003c\/h3\u003e\u003cp\u003eWe prepare and configure approved text assets for each included asset group using the client’s approved offer details, differentiators, call to action, and destination pages. We also configure suitable available campaign-level ad assets, such as sitelinks, callouts, structured snippets, price assets, promotion assets, call assets, or lead-form assets where relevant, supported, and supplied by the client. The client remains responsible for approving regulated claims, prices, promotions, trademarks, legal language, and business-specific statements.\u003c\/p\u003e\u003ch3\u003eClient-Provided Visual Assets\u003c\/h3\u003e\u003cp\u003eWe upload and configure client-provided images, logos, and video assets that meet the applicable Google Ads requirements for the included asset groups. The client supplies final approved visual files, usage rights, branding details, and any required promotional terms. This package does not include photography, graphic design, product-image retouching, logo design, video production, animation, custom video editing, or creative strategy. Google-generated or platform-generated assets are subject to the account settings and Google Ads availability and are not guaranteed under this service.\u003c\/p\u003e\u003ch3\u003eAudience Signal Foundation\u003c\/h3\u003e\u003cp\u003eWe create or configure up to four approved audience signals across the included asset groups using available client data, custom segments, website visitors, customer lists, or approved interest and search-intent direction where supported. Audience signals guide Google Ads automation; they do not function as a strict audience restriction. Customer-list creation, data cleanup, CRM integration, remarketing-tag implementation, and ongoing audience testing are not included.\u003c\/p\u003e\u003ch3\u003eMerchant Center and Product Feed Condition\u003c\/h3\u003e\u003cp\u003eFor a retail Performance Max campaign using products, the client must already have an eligible Google Merchant Center account, an approved and linked product data source, and products that can serve in the target market. We review the available link and selected inventory direction within the campaign setup. Merchant Center setup, feed creation, product-data optimization, disapproval fixes, product-title or image changes, shipping or tax configuration, policy appeals, and product-feed troubleshooting are separate services.\u003c\/p\u003e\u003ch3\u003eBudget, Bidding, and URL Direction\u003c\/h3\u003e\u003cp\u003eWe apply the agreed starting budget and bidding direction based on the available conversion data, business objective, and account readiness. We configure the applicable final URL and URL-expansion direction for the approved campaign scope and flag situations where a controlled landing-page approach is more appropriate. Live bid changes, target adjustments, search-theme changes, negative-keyword expansion, brand-exclusion maintenance, and budget reallocation based on performance data belong to a separate management service.\u003c\/p\u003e\u003ch3\u003eQuality Assurance and Launch-Ready Handoff\u003c\/h3\u003e\u003cp\u003eBefore handoff, we review the included campaigns, asset groups, conversion-goal selection, audience signals, supplied assets, destination URLs, budget and bidding direction, and visible policy or eligibility indicators. Completed campaigns are delivered in paused, launch-ready status for client review. This package prepares the campaign build; it does not include campaign activation, Google ad spend, live delivery monitoring, reporting, or optimization after activation.\u003c\/p\u003e\u003ch3\u003eClient Inputs and Timeline\u003c\/h3\u003e\u003cp\u003eAfter purchase, the client provides appropriate Google Ads access, website or storefront URL, approved market, budget range, primary conversion action, priority offers or product groups, required landing pages, and all approved visual assets. Retail clients also provide access to the existing linked Merchant Center account and product data source where applicable. Standard delivery is 7–10 business days after complete intake, required access, and approved assets are received. Missing assets, incomplete tracking, unresolved Merchant Center issues, policy limitations, delayed approvals, or unavailable business information may extend delivery.\u003c\/p\u003e\u003ch3\u003eRevisions and Scope Boundaries\u003c\/h3\u003e\u003cp\u003eOne consolidated revision round is included when submitted within seven days of delivery and remains within the original approved scope. Campaign activation, ad spend, ongoing management, reporting, optimization, Merchant Center setup, product-feed work, conversion tracking, GA4 or Google Tag Manager work, visual or video production, landing-page development, copywriting beyond the included ad text assets, policy appeals, advertiser verification, billing resolution, and account recovery are not included. Google controls auction outcomes, placement, delivery, automated asset use, and approval decisions; no impressions, clicks, leads, sales, conversion rate, ROAS, revenue, or specific business result is guaranteed.\u003c\/p\u003e","brand":"KizilCo","offers":[{"title":"Default Title","offer_id":52804715905307,"sku":null,"price":1499.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/5436\/8283\/files\/ChatGPTImageAug13_2026_12_16_51AM.png?v=1786594621"},{"product_id":"google-ads-display-remarketing-setup","title":"Google Ads Display \u0026 Remarketing Setup","description":"\u003ch3\u003eService Scope\u003c\/h3\u003e\u003cp\u003eGoogle Ads Display \u0026amp; Remarketing Setup is a fixed-scope campaign-build service for one business, one Google Ads account, one website or primary domain, and one primary geographic market. It prepares up to two Google Display campaigns with up to four total ad groups in paused, launch-ready status. The service is intended for a business that wants to reconnect with previous website visitors and, where appropriate, reach relevant new audiences through standard Google Display campaigns.\u003c\/p\u003e\u003ch3\u003eBusiness Objective and Campaign Direction\u003c\/h3\u003e\u003cp\u003eWe confirm the approved business objective, primary conversion action, target customer, market, budget range, and up to three priority services, products, or offers. The setup is organized around a clear commercial purpose, such as lead generation, booking requests, sales, quote requests, or return visits from known website visitors. This package does not create a broad, unrestricted awareness program or a multi-market media strategy.\u003c\/p\u003e\u003ch3\u003eMeasurement and Audience Prerequisites\u003c\/h3\u003e\u003cp\u003eA functioning Google tag or other eligible audience source is required for website-based remarketing. We review the available audience source and connect the campaigns to the appropriate existing Google Ads conversion-goal structure where reliable tracking already exists. Google Tag Manager work, GA4 setup, Google tag implementation, conversion-tag installation, consent configuration, enhanced conversions, attribution repair, and tracking troubleshooting are separate services.\u003c\/p\u003e\u003ch3\u003eCampaign and Ad Group Structure\u003c\/h3\u003e\u003cp\u003eWe build up to two Google Display campaigns with up to four total ad groups. The structure may separate remarketing from new-audience prospecting, or divide approved offers, markets, or landing-page themes where this is commercially appropriate. Each included ad group is organized around one clear audience and message direction. Complex multi-brand, multi-country, franchise, enterprise, mobile-app, video, Demand Gen, or Performance Max structures require separate scope approval.\u003c\/p\u003e\u003ch3\u003eRemarketing Audience Segments\u003c\/h3\u003e\u003cp\u003eWe create or configure up to four website-visitor or client-data audience segments using the existing eligible audience source. Depending on the available data and approved objective, this may include all website visitors, visitors to selected pages, engaged visitors, abandoned conversion paths, past converters for exclusion, or approved customer-data segments. Segment eligibility and delivery depend on Google Ads requirements, audience size, privacy settings, consent choices, and the data actually collected. We do not install tags, repair audience-source collection, clean customer data, or upload and manage large customer lists under this package.\u003c\/p\u003e\u003ch3\u003eProspecting Audience Direction\u003c\/h3\u003e\u003cp\u003eWhere prospecting is included in the approved campaign structure, we configure a practical initial audience direction using the Google Ads targeting options available to the account, such as approved custom segments, in-market segments, affinity segments, demographics, topics, placements, or a controlled combination of these. The objective is to give the campaign a focused starting point, not to create an unlimited audience-research program. Live audience expansion, testing, exclusions, and refinement after activation are part of a separate management service.\u003c\/p\u003e\u003ch3\u003eResponsive Display Ads and Client-Provided Assets\u003c\/h3\u003e\u003cp\u003eWe create up to eight responsive display ads across the included ad groups, with a maximum of two ads per ad group. This includes approved display headlines, descriptions, calls to action, destination URLs, and configuration of client-provided images and logos. The client provides final approved visual assets, business name, branding details, usage rights, offers, legal language, and promotional terms. Photography, graphic design, image retouching, logo design, animation, video production, HTML5 banner production, and full creative-copywriting projects are not included.\u003c\/p\u003e\u003ch3\u003eInventory, Placement, and Content Safeguards\u003c\/h3\u003e\u003cp\u003eWe configure suitable available campaign controls for the approved scope, including network and inventory direction, content-suitability settings, and an initial placement or app-category exclusion direction where appropriate. These controls reduce clearly unsuitable exposure but do not guarantee that every placement will meet a particular brand-safety, lead-quality, or business-standard outcome. Continuous placement review, exclusion expansion, fraud investigation, and post-launch refinements are outside this setup service.\u003c\/p\u003e\u003ch3\u003eBudget, Bidding, and Frequency Direction\u003c\/h3\u003e\u003cp\u003eWe apply the agreed starting budget and bidding direction based on the available conversion data, business objective, and account readiness. Where suitable and supported, we also apply frequency-cap direction to help control repeated ad exposure. This is a starting configuration, not ongoing budget management. Bid adjustments, budget reallocations, target changes, frequency changes, and performance-based campaign restructuring after activation are separate management work.\u003c\/p\u003e\u003ch3\u003eLanding-Page and Destination-URL Alignment\u003c\/h3\u003e\u003cp\u003eWe review the selected destination URLs for visible alignment with the approved display message, audience, and call to action. We flag obvious issues that could create message mismatch or conversion friction before launch. Landing-page design, development, copywriting, website edits, product-page changes, and conversion-rate optimization are not included under this package.\u003c\/p\u003e\u003ch3\u003eQuality Assurance and Launch-Ready Handoff\u003c\/h3\u003e\u003cp\u003eBefore handoff, we review the included campaigns, ad groups, audience selections, responsive ads, supplied assets, destination URLs, conversion-goal selection, budget and bidding direction, and visible policy or eligibility indicators. Completed campaigns are delivered in paused, launch-ready status for client review. This package prepares the campaign build; it does not include campaign activation, Google ad spend, live delivery monitoring, reporting, or optimization after activation.\u003c\/p\u003e\u003ch3\u003eClient Inputs, Timeline, Revisions, and Scope Boundaries\u003c\/h3\u003e\u003cp\u003eAfter purchase, the client provides appropriate Google Ads access, the approved market, website URL, budget range, primary conversion action, priority offers, selected landing pages, and all approved visual assets. The client also provides access to the existing eligible audience source or confirms the data segments that may be used. Standard delivery is 7–10 business days after complete intake, required access, and approved assets are received. One consolidated revision round is included when submitted within seven days of delivery and remains within the original approved scope. Dynamic remarketing, Merchant Center setup, product-feed work, conversion tracking, GA4 or Google Tag Manager work, campaign activation, ad spend, ongoing optimization, reporting, ongoing management, and performance guarantees are not included. Google controls ad approval, auction outcomes, placement, delivery, and audience eligibility; no impressions, clicks, leads, sales, conversion rate, ROAS, revenue, or other business result is guaranteed.\u003c\/p\u003e","brand":"KizilCo","offers":[{"title":"Default Title","offer_id":52804726653211,"sku":null,"price":1199.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/5436\/8283\/files\/ChatGPTImageAug13_2026_12_38_14AM.png?v=1786595904"},{"product_id":"google-ads-demand-gen-campaign-setup","title":"Google Ads Demand Gen Campaign Setup","description":"\u003ch3\u003eService Scope\u003c\/h3\u003e\u003cp\u003eGoogle Ads Demand Gen Campaign Setup is a fixed-scope campaign-build service for one business, one Google Ads account, one website or primary domain, and one primary geographic market. It prepares up to two Demand Gen campaigns with up to four total ad groups in paused, launch-ready status. The service is designed for a business with approved visual assets, a clear offer, usable landing pages, and reliable conversion tracking already in place or purchased separately.\u003c\/p\u003e\u003ch3\u003eBusiness Objective and Campaign Direction\u003c\/h3\u003e\u003cp\u003eWe confirm the approved business objective, primary conversion action, target customer, market, budget range, and up to three priority services, products, or offers. The campaign structure is built around one defined commercial objective, such as qualified leads, website traffic, online sales, engagement, or re-engagement of a relevant audience. This package does not create a broad, unrestricted brand-awareness strategy or a multi-market media plan.\u003c\/p\u003e\u003ch3\u003eMeasurement and Conversion-Goal Prerequisites\u003c\/h3\u003e\u003cp\u003eWe connect the included campaigns to the appropriate existing Google Ads conversion-goal structure and review whether the selected goals match the approved objective. Reliable conversion tracking is required before launch when campaigns are intended to optimize toward business results. Google Tag Manager work, GA4 setup, Google tag implementation, conversion-tag installation, enhanced conversions, attribution repair, consent configuration, and tracking troubleshooting are separate services.\u003c\/p\u003e\u003ch3\u003eCampaign and Ad Group Structure\u003c\/h3\u003e\u003cp\u003eWe build up to two Demand Gen campaigns with up to four total ad groups. The structure may separate audiences, offers, creative concepts, or campaign objectives where a clear business reason exists within the approved scope. Each included ad group is organized around a focused audience and message direction. Complex multi-brand, multi-country, franchise, enterprise, mobile-app, product-feed, or large-scale creative-testing structures require separate scope approval.\u003c\/p\u003e\u003ch3\u003eAudience Targeting and Data-Based Segments\u003c\/h3\u003e\u003cp\u003eWe create or configure up to four approved audience segments or data-based audience directions across the included ad groups using available first-party data, custom segments, website visitors, customer lists, lookalike direction, interest segments, demographics, or approved contextual signals where supported. The selected audiences provide a controlled starting point; they do not guarantee that every impression will be limited to a particular person or exact customer profile. Customer-data cleanup, CRM integration, remarketing-tag implementation, large customer-list uploads, and ongoing audience testing are not included.\u003c\/p\u003e\u003ch3\u003eDemand Gen Ad Formats and Client-Provided Assets\u003c\/h3\u003e\u003cp\u003eWe configure up to eight approved Demand Gen ads across the included ad groups using the formats suitable for the available client assets, such as image ads, video ads, carousel ads, or other supported formats. The client provides final approved images, logos, videos, product information where relevant, usage rights, branding details, promotional terms, and required legal language. Photography, graphic design, image retouching, logo design, video production, animation, video editing, UGC production, influencer coordination, and custom HTML5 creative production are not included.\u003c\/p\u003e\u003ch3\u003eAd Messaging and Destination URLs\u003c\/h3\u003e\u003cp\u003eWe prepare the approved ad headlines, descriptions, calls to action, and destination URLs for the included campaign scope using client-approved offer details and differentiators. We review visible alignment between the creative, audience, message, and destination page before handoff. The client is responsible for approving regulated claims, pricing, promotional terms, testimonials, trademarks, legal language, and business-specific statements. Full campaign copywriting, landing-page copywriting, and website edits are separate services.\u003c\/p\u003e\u003ch3\u003eChannel and Placement Direction\u003c\/h3\u003e\u003cp\u003eWe configure the appropriate available Demand Gen channel direction and campaign-level settings for the approved objective and supplied creative assets. Depending on Google Ads availability and the campaign configuration, Demand Gen can use Google’s visual and discovery surfaces, including YouTube, Discover, Gmail, and other supported inventory. Channel eligibility, format availability, placement, and final delivery are controlled by Google Ads and may vary by account, asset type, policy status, target market, and campaign settings.\u003c\/p\u003e\u003ch3\u003eBudget, Bidding, and Optimization Direction\u003c\/h3\u003e\u003cp\u003eWe apply the agreed starting budget and bidding direction based on the available conversion data, business objective, and account readiness. We connect the included campaigns to the approved existing conversion-goal structure and apply relevant initial optimization settings where supported. This package establishes the launch foundation; live bid changes, target adjustments, budget reallocation, audience expansion, creative rotation, channel testing, and performance-based campaign restructuring after activation belong to a separate management service.\u003c\/p\u003e\u003ch3\u003eLanding-Page Readiness Review\u003c\/h3\u003e\u003cp\u003eWe review up to three selected landing-page or website URLs for visible message alignment, offer clarity, call-to-action placement, and obvious conversion friction before campaign handoff. You receive strategic readiness notes where issues are visible. Landing-page design, development, copywriting, checkout changes, website edits, and conversion-rate optimization are not included under this package.\u003c\/p\u003e\u003ch3\u003eQuality Assurance and Launch-Ready Handoff\u003c\/h3\u003e\u003cp\u003eBefore handoff, we review the included campaigns, ad groups, audience directions, approved ads, supplied assets, destination URLs, conversion-goal selection, budget and bidding direction, and visible policy or eligibility indicators. Completed campaigns are delivered in paused, launch-ready status for client review. This package prepares the campaign build; it does not include campaign activation, Google ad spend, live delivery monitoring, reporting, or optimization after activation.\u003c\/p\u003e\u003ch3\u003eClient Inputs, Timeline, Revisions, and Scope Boundaries\u003c\/h3\u003e\u003cp\u003eAfter purchase, the client provides appropriate Google Ads access, the approved market, website URL, budget range, primary conversion action, priority offers, selected destination URLs, and all approved visual assets. The client also provides any approved audience or customer-data direction that may be used. Standard delivery is 7–10 business days after complete intake, required access, and approved assets are received. One consolidated revision round is included when submitted within seven days of delivery and remains within the original approved scope. Product-feed work, Merchant Center setup, conversion tracking, GA4 or Google Tag Manager work, campaign activation, ad spend, ongoing optimization, reporting, ongoing management, and performance guarantees are not included. Google controls ad approval, auction outcomes, channel eligibility, asset use, placement, delivery, and audience eligibility; no impressions, clicks, leads, sales, conversion rate, ROAS, revenue, or other business result is guaranteed.\u003c\/p\u003e","brand":"KizilCo","offers":[{"title":"Default Title","offer_id":52804733796635,"sku":null,"price":1299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/5436\/8283\/files\/ChatGPTImageAug13_2026_12_55_20AM.png?v=1786596928"},{"product_id":"youtube-ads-campaign-setup","title":"YouTube Ads Campaign Setup","description":"\u003ch3\u003eService Scope\u003c\/h3\u003e\u003cp\u003eYouTube Ads Campaign Setup is a fixed-scope campaign-build service for one business, one Google Ads account, one YouTube channel, one website or primary domain, and one primary geographic market. It is designed for businesses that have approved video assets and want a controlled YouTube advertising foundation before media spend begins.\u003c\/p\u003e\u003ch3\u003eBusiness Objective and Campaign Direction\u003c\/h3\u003e\u003cp\u003eWe review the agreed advertising objective, priority offer, target customer, destination URL, and campaign direction. The setup is structured around one primary objective per campaign, such as qualified awareness, video views, consideration, website traffic, or conversions where suitable measurement is already in place.\u003c\/p\u003e\u003ch3\u003eRequired Account, Channel, and Video Access\u003c\/h3\u003e\u003cp\u003eThe service includes verification of the access and account connections required to build the included campaigns. The client provides administrator or standard access to the Google Ads account, access to or a link for the relevant YouTube channel, and final approved video URLs or assets. Video production, editing, uploading, and YouTube channel management are not included.\u003c\/p\u003e\u003ch3\u003eCampaign Structure\u003c\/h3\u003e\u003cp\u003eWe build up to two YouTube advertising campaigns and up to four total ad groups within the approved scope. The structure is designed to keep campaign objectives, targeting direction, budgets, and reporting understandable rather than combining unrelated goals in one campaign.\u003c\/p\u003e\u003ch3\u003eAudience Targeting Direction\u003c\/h3\u003e\u003cp\u003eWe configure up to four approved audience segments or targeting directions across the included campaigns and ad groups. Depending on the objective and available data, this may include relevant audience interests, custom segments, demographic direction, website-visitor remarketing, customer-data audiences, or controlled content and placement direction. Audience lists and customer data must be lawfully collected and made available by the client.\u003c\/p\u003e\u003ch3\u003eGeographic, Language, and Device Settings\u003c\/h3\u003e\u003cp\u003eWe apply the agreed primary market, location, language, and device settings where appropriate. These settings are configured to support the intended audience and business coverage, not to guarantee delivery to every eligible viewer in a location or audience segment.\u003c\/p\u003e\u003ch3\u003eVideo Ad Configuration\u003c\/h3\u003e\u003cp\u003eWe configure the available YouTube video-ad formats and campaign settings appropriate to the approved objective and supplied assets. The included setup uses up to four client-provided YouTube video assets across the included campaigns. Final format availability, placement eligibility, and delivery are determined by Google Ads and the supplied creative assets.\u003c\/p\u003e\u003ch3\u003eAd Copy, Calls to Action, and Destination URLs\u003c\/h3\u003e\u003cp\u003eWe configure available headlines, descriptions, calls to action, display URLs, and destination URLs using approved client-provided messaging and pages. This service includes setup and alignment, not strategic copywriting, scriptwriting, video editing, thumbnail design, or landing-page development.\u003c\/p\u003e\u003ch3\u003eBudget, Bidding, and Optimization Direction\u003c\/h3\u003e\u003cp\u003eWe apply the agreed starting budgets, bidding direction, campaign dates, and available optimization settings. Recommendations are based on the stated objective, available conversion data, and video assets. Media budget is paid directly by the client and is not included in this service.\u003c\/p\u003e\u003ch3\u003eConversion Goals and Measurement Readiness\u003c\/h3\u003e\u003cp\u003eFor traffic- or conversion-focused YouTube campaigns, we connect the existing agreed conversion goal and check that the campaign is pointed toward the correct measurement objective. Conversion tracking implementation, Google Tag Manager work, GA4 setup, consent configuration, enhanced conversions, and attribution troubleshooting are separate services.\u003c\/p\u003e\u003ch3\u003eQuality Assurance and Launch-Ready Handoff\u003c\/h3\u003e\u003cp\u003eBefore handoff, we review the included campaign structure, targeting, locations, budgets, video links, ad settings, destination URLs, and conversion-goal selection where applicable. You receive a launch-ready account setup and a concise handoff of the work completed. Campaign activation remains with the client unless separately agreed.\u003c\/p\u003e\u003ch3\u003eClient Inputs, Timeline, Revisions, and Scope Boundaries\u003c\/h3\u003e\u003cp\u003eAfter purchase, the client provides Google Ads access, YouTube channel details, approved video URLs or final video assets, destination URLs, target market, advertising objective, audience direction, budget range, and existing conversion-goal details where applicable. Standard delivery is 7–10 business days after all required inputs, access, and approved assets are received. One consolidated revision round is included when requested within seven days of delivery and remains within the original scope. Campaign activation, ad spend, video production, editing, scriptwriting, creative design, landing-page work, conversion tracking implementation, audience-list creation, ongoing optimization, reporting, and management are not included. Recommendations do not guarantee impressions, views, clicks, leads, sales, revenue, or any specific advertising result.\u003c\/p\u003e","brand":"KizilCo","offers":[{"title":"Default Title","offer_id":52804746871067,"sku":null,"price":1299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/5436\/8283\/files\/ChatGPTImageAug13_2026_01_18_03AM.png?v=1786598294"},{"product_id":"google-ads-management","title":"Google Ads Management","description":"\u003ch3\u003eService Scope\u003c\/h3\u003e\u003cp\u003eGoogle Ads Management is a recurring monthly service for one business, one Google Ads account, one website or primary domain, and one primary geographic market. It provides active oversight and ongoing optimization for up to ten approved live campaigns across Search, Shopping, Performance Max, Display, Demand Gen, and YouTube where applicable. Google ad spend is paid separately by the client.\u003c\/p\u003e\u003ch3\u003eOnboarding and Management Priorities\u003c\/h3\u003e\u003cp\u003eAt the start of the service, we confirm the business objective, priority offers, target customer, primary conversion action, monthly media-budget range, campaign priorities, and available historical account context. Management is directed toward the agreed commercial priorities rather than simply increasing traffic or changing settings without a clear business purpose.\u003c\/p\u003e\u003ch3\u003eAccount Access and Measurement Prerequisites\u003c\/h3\u003e\u003cp\u003eThe client provides the required Google Ads access and maintains ownership of the account. Reliable existing conversion tracking is required for meaningful conversion-focused management. We review the available conversion-goal structure and flag visible measurement concerns, but Google Tag Manager work, GA4 setup, consent configuration, conversion-tag implementation, enhanced conversions, attribution repair, and tracking troubleshooting are separate services.\u003c\/p\u003e\u003ch3\u003eCampaign Coverage and Active Campaign Limit\u003c\/h3\u003e\u003cp\u003eThe monthly service covers up to ten active campaigns within one account and the agreed market. The included campaigns may be Search, Shopping, Performance Max, Display, Demand Gen, or YouTube campaigns. Additional accounts, websites, brands, markets, languages, or campaigns require separate approval. New campaign builds, major restructures, and new campaign-type launches are separate setup services unless explicitly added to the monthly scope.\u003c\/p\u003e\u003ch3\u003eMonitoring and Optimization Cadence\u003c\/h3\u003e\u003cp\u003eWe review the included campaigns on an ongoing basis throughout the monthly service period and prioritize actions according to data volume, spend level, commercial importance, and visible performance opportunities. The service focuses on sensible, evidence-led changes rather than unnecessary daily edits or promises of constant manual intervention in every campaign.\u003c\/p\u003e\u003ch3\u003eBudget Pacing and Media Allocation\u003c\/h3\u003e\u003cp\u003eWe monitor pacing against the agreed budget range and recommend or apply practical budget adjustments across the included campaign scope where appropriate. Budget changes are intended to keep spend aligned with available opportunity and agreed priorities. The client remains responsible for approving any material increase in media spend and for paying all Google Ads charges directly.\u003c\/p\u003e\u003ch3\u003eSearch-Term, Keyword, and Negative-Keyword Optimization\u003c\/h3\u003e\u003cp\u003eFor eligible Search campaigns, we review search-query themes, keyword coverage, match-type direction, and negative-keyword opportunities. We add or recommend sensible exclusions to reduce clearly irrelevant demand and identify themes that may deserve further attention. Keyword expansion, exclusions, and changes are managed within the available data and original campaign purpose; they do not replace a full campaign rebuild or a new keyword-research project.\u003c\/p\u003e\u003ch3\u003eBidding, Conversion Goals, and Performance Signals\u003c\/h3\u003e\u003cp\u003eWe review the relationship between campaign objectives, conversion-goal selection, bidding direction, budget, and performance signals. Where appropriate, we refine bids, targets, or optimization settings based on the data available in the account. Bidding systems, auction conditions, eligibility, and final delivery remain controlled by Google Ads; no specific cost, volume, conversion rate, ROAS, revenue, or ranking result is guaranteed.\u003c\/p\u003e\u003ch3\u003eTargeting, Audiences, and Campaign Settings\u003c\/h3\u003e\u003cp\u003eWe review and refine relevant locations, language, device, schedule, audience, placement, content, brand, and other campaign settings within the agreed scope. The exact optimizations depend on campaign type, available data, business coverage, account eligibility, and the client’s approved priorities. Customer-list creation, data cleanup, CRM integration, audience-source implementation, and large-scale audience research are not included.\u003c\/p\u003e\u003ch3\u003eAds, Assets, and Landing-Page Feedback\u003c\/h3\u003e\u003cp\u003eWe review the performance and alignment of existing ads, extensions, assets, and destination URLs and make up to eight minor approved text or asset updates per month across the included campaigns. We also flag visible landing-page friction or message-alignment concerns that may affect paid traffic. Creative production, photography, design, video production, full copywriting projects, feed optimization, product-data changes, and website or landing-page development are separate services.\u003c\/p\u003e\u003ch3\u003eMonthly Reporting and Client Communication\u003c\/h3\u003e\u003cp\u003eYou receive one monthly performance report covering the approved campaign scope, key results, material changes made, important observations, and recommended next priorities. One 30-minute monthly review call is included. Reports are intended to support informed decisions using the data available in Google Ads and agreed conversion reporting; they are not an audit, financial statement, or guarantee of future performance.\u003c\/p\u003e\u003ch3\u003eService Period, Revisions, and Scope Boundaries\u003c\/h3\u003e\u003cp\u003eManagement begins after complete intake, required access, and the initial account review are received, typically within 5–7 business days. The service renews monthly unless cancelled before the next billing period. Google ad spend, new campaign builds, account audits, conversion tracking implementation or repair, Merchant Center setup, product-feed creation or optimization, policy appeals, creative production, landing-page development, website edits, multi-market expansion, and services outside the approved campaign limit are not included. Recommendations and optimizations do not guarantee impressions, clicks, leads, purchases, conversion rate, ROAS, revenue, or any specific business result.\u003c\/p\u003e","brand":"KizilCo","offers":[{"title":"Default Title","offer_id":52804764664091,"sku":null,"price":1499.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/5436\/8283\/files\/ChatGPTImageAug13_2026_01_22_58AM.png?v=1786598586"}],"url":"https:\/\/www.kizilco.com\/collections\/google-ads.oembed","provider":"KizilCo","version":"1.0","type":"link"}