{"product_id":"google-ads-strategy-media-plan","title":"Google Ads Strategy \u0026 Media Plan","description":"\u003ch3\u003eService Scope\u003c\/h3\u003e\u003cp\u003eGoogle Ads Strategy \u0026amp; Media Plan is a fixed-scope planning service for one business, one website or primary domain, and one primary geographic market. It is designed for businesses preparing to launch Google Ads, restructure their advertising approach, or make informed decisions before paying for campaign implementation and media spend.\u003c\/p\u003e\u003ch3\u003eBusiness, Offer, and Commercial Priorities\u003c\/h3\u003e\u003cp\u003eWe review your business model, target customer, sales process, website, current marketing position, and up to three priority services, products, or offers. The strategy identifies which commercial priorities should receive advertising attention first and which customer action matters most: a lead, booking, phone call, form submission, purchase, quote request, or another agreed conversion.\u003c\/p\u003e\u003ch3\u003eMarket and Competitor Context\u003c\/h3\u003e\u003cp\u003eWe review the visible Google search landscape and up to three relevant competitors to understand how competing offers are positioned, what messages appear in paid and organic results, and where your business needs a clearer angle. This is a practical market review for advertising decisions, not a forensic competitor-intelligence report.\u003c\/p\u003e\u003ch3\u003eSearch Intent and Keyword Framework\u003c\/h3\u003e\u003cp\u003eYou receive a strategic search-intent framework covering up to 30 priority keyword themes. It separates high-intent, consideration-stage, research-stage, and brand-related demand where relevant, and includes direction for negative-keyword themes that should be avoided. This is a planning framework, not a complete import-ready keyword list or a finished campaign build.\u003c\/p\u003e\u003ch3\u003eRecommended Campaign Architecture\u003c\/h3\u003e\u003cp\u003eWe recommend the Google Ads campaign types that fit your goals and stage of growth. Depending on your business, this may include Search, Shopping, Performance Max, Display remarketing, Demand Gen, or YouTube. The plan explains the role of each recommended campaign type, launch priority, audience intent, and how the campaigns should support one another rather than compete for the same budget.\u003c\/p\u003e\u003ch3\u003eBudget, Media Allocation, and Bidding Direction\u003c\/h3\u003e\u003cp\u003eYou receive a practical monthly budget direction and a phased allocation approach for the first 90 days. The plan explains where initial spend should be concentrated, when expansion should be considered, and which bidding direction is appropriate for the available data and agreed conversion action. Google ad spend is never included in this service.\u003c\/p\u003e\u003ch3\u003eConversion, Measurement, and KPI Framework\u003c\/h3\u003e\u003cp\u003eWe define up to three primary conversion actions that future campaigns should optimize toward and identify the measurement requirements needed to evaluate performance. The strategy also establishes practical launch KPIs, such as qualified leads, booked calls, purchases, cost per lead, conversion rate, or return on ad spend where appropriate. Google Tag Manager, GA4, consent configuration, and conversion tracking implementation are separate services.\u003c\/p\u003e\u003ch3\u003eLanding-Page Readiness Review\u003c\/h3\u003e\u003cp\u003eWe review up to three relevant landing-page or website URLs for message alignment, offer clarity, trust signals, call-to-action placement, conversion friction, and readiness for paid traffic. You receive strategic recommendations on what should be improved before launch. This package does not include landing-page design, development, copywriting, or website edits.\u003c\/p\u003e\u003ch3\u003e90-Day Launch Roadmap\u003c\/h3\u003e\u003cp\u003eYour final plan includes a phased 90-day roadmap covering preparation, required tracking and landing-page actions, campaign-build priorities, launch sequence, early optimization checkpoints, and the next decisions to make once real performance data is available.\u003c\/p\u003e\u003ch3\u003eFinal Deliverable\u003c\/h3\u003e\u003cp\u003eYou receive one structured Google Ads Strategy \u0026amp; Media Plan in PDF or equivalent digital format. It brings together the business priorities, recommended campaign mix, keyword and intent framework, budget direction, conversion requirements, landing-page readiness notes, KPI framework, and 90-day roadmap in one decision-ready document.\u003c\/p\u003e\u003ch3\u003eClient Inputs and Timeline\u003c\/h3\u003e\u003cp\u003eAfter purchase, the client completes the onboarding form with business information, target audience, priority offers, location or service area, website links, goals, current Google Ads status, available historical performance data, monthly media-budget range, and desired conversion actions. Standard delivery is 7–10 business days after all required intake information is received. Missing information, delayed approvals, additional brands, domains, markets, or offers may extend the timeline or require separate approval.\u003c\/p\u003e\u003ch3\u003eReview, Revisions, and Scope Boundaries\u003c\/h3\u003e\u003cp\u003eOne consolidated revision round is included when submitted within seven days of delivery and remains within the original approved scope. A detailed Google Ads account audit, campaign build, account access changes, campaign launch, ad-copy writing, creative production, product-feed work, Merchant Center setup, tag implementation, landing-page development, ongoing optimization, and management are not included. Recommendations are based on the information provided by the client and do not guarantee traffic, leads, conversion rate, ROAS, revenue, or any specific business result.\u003c\/p\u003e","brand":"KizilCo","offers":[{"title":"Default Title","offer_id":52800108134683,"sku":null,"price":899.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/5436\/8283\/files\/ChatGPTImageAug12_2026_12_14_08AM.png?v=1786508059","url":"https:\/\/www.kizilco.com\/products\/google-ads-strategy-media-plan","provider":"KizilCo","version":"1.0","type":"link"}