{"product_id":"klaviyo-customer-win-back-flow-setup","title":"Klaviyo Customer Win-Back Flow Setup","description":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eService Scope\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eKlaviyo Customer Win-Back Flow Setup is a fixed-scope implementation service for one business, one Klaviyo account, one connected ecommerce store, and one customer win-back flow containing up to four branded email messages.\u003c\/p\u003e\n\u003cp\u003eThe flow is designed for previous customers who completed a purchase but have not returned within the business’s expected repeat-purchase cycle. It uses purchase activity, strategic time delays, customer filters, personalized content, and approved offers to encourage another order.\u003c\/p\u003e\n\u003cp\u003eThis service is specifically for customer win-back automation. General subscriber re-engagement campaigns, sunset flows, and inactive-profile suppression programs are separate services.\u003c\/p\u003e\n\u003ch3\u003eDefine the Win-Back Strategy\u003c\/h3\u003e\n\u003cp\u003eWe establish one practical win-back strategy based on the client’s products, customer journey, and typical time between purchases.\u003c\/p\u003e\n\u003cp\u003eThe planning process covers:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe desired repeat-purchase window\u003c\/li\u003e\n\u003cli\u003eThe appropriate delay after the original purchase\u003c\/li\u003e\n\u003cli\u003eThe purpose of each email\u003c\/li\u003e\n\u003cli\u003eThe approved customer groups\u003c\/li\u003e\n\u003cli\u003eThe products or categories to feature\u003c\/li\u003e\n\u003cli\u003eThe incentive strategy, when applicable\u003c\/li\u003e\n\u003cli\u003eThe intended call to action\u003c\/li\u003e\n\u003cli\u003eThe conditions that should prevent additional messages\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe first win-back message is scheduled after a reasonable period beyond the business’s normal buying cycle. The exact timing depends on the information and purchase data available in the client’s account.\u003c\/p\u003e\n\u003cp\u003ePredictive modeling, custom retention research, customer-lifetime-value analysis, and advanced RFM strategy are not included.\u003c\/p\u003e\n\u003ch3\u003eValidate the Purchase Data\u003c\/h3\u003e\n\u003cp\u003eWe review the existing ecommerce integration and confirm that the appropriate \u003ccode\u003ePlaced Order\u003c\/code\u003e event is available inside Klaviyo.\u003c\/p\u003e\n\u003cp\u003eThe review includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eConfirming the connected ecommerce store\u003c\/li\u003e\n\u003cli\u003eIdentifying the correct purchase metric\u003c\/li\u003e\n\u003cli\u003eReviewing available sample event data\u003c\/li\u003e\n\u003cli\u003eChecking whether recent orders are reaching Klaviyo\u003c\/li\u003e\n\u003cli\u003eConfirming that the available data can support the approved flow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe client must have an active and functioning ecommerce integration before implementation begins. Installing or repairing the integration, reconstructing historical data, and developing custom purchase events are not included.\u003c\/p\u003e\n\u003ch3\u003eConfigure the Flow Trigger\u003c\/h3\u003e\n\u003cp\u003eWe configure one metric-triggered Klaviyo flow using the approved \u003ccode\u003ePlaced Order\u003c\/code\u003e event from the connected store.\u003c\/p\u003e\n\u003cp\u003eA repeat-purchase profile filter is added so customers who place another order after entering the flow do not continue receiving inappropriate win-back messages.\u003c\/p\u003e\n\u003cp\u003eAdditional in-scope filters may be used to restrict the flow according to approved customer, order, product, location, or marketing-consent conditions.\u003c\/p\u003e\n\u003cp\u003eThe service does not include separate flows for multiple stores, purchase platforms, brands, countries, or order metrics.\u003c\/p\u003e\n\u003ch3\u003eBuild the Win-Back Sequence\u003c\/h3\u003e\n\u003cp\u003eWe build one customer win-back flow containing up to 14 total configured components.\u003c\/p\u003e\n\u003cp\u003eThe flow may include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to four email messages\u003c\/li\u003e\n\u003cli\u003eUp to four time delays\u003c\/li\u003e\n\u003cli\u003eUp to two conditional splits\u003c\/li\u003e\n\u003cli\u003eApproved customer filters\u003c\/li\u003e\n\u003cli\u003ePersonalization elements\u003c\/li\u003e\n\u003cli\u003eProduct or category content\u003c\/li\u003e\n\u003cli\u003eRelevant calls to action\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA typical sequence may progress from a friendly brand reminder to product discovery, customer reassurance, an approved incentive, and a final opportunity to return.\u003c\/p\u003e\n\u003cp\u003eThe exact structure is adapted to the client’s customer journey and does not require every available component when a simpler flow is more appropriate.\u003c\/p\u003e\n\u003ch3\u003eCreate Up to Four Branded Emails\u003c\/h3\u003e\n\u003cp\u003eWe create up to four branded email messages inside the Klaviyo drag-and-drop editor.\u003c\/p\u003e\n\u003cp\u003eThe service includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEmail copywriting\u003c\/li\u003e\n\u003cli\u003eSubject lines\u003c\/li\u003e\n\u003cli\u003ePreview text\u003c\/li\u003e\n\u003cli\u003eBranded layout and styling\u003c\/li\u003e\n\u003cli\u003eCalls to action\u003c\/li\u003e\n\u003cli\u003eClient-provided or approved product imagery\u003c\/li\u003e\n\u003cli\u003eBasic personalization\u003c\/li\u003e\n\u003cli\u003eFooter and unsubscribe review\u003c\/li\u003e\n\u003cli\u003eDesktop and mobile optimization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUp to 16 approved client-provided, website-sourced, or product-feed images may be used across the complete sequence.\u003c\/p\u003e\n\u003cp\u003eNew logos, product photography, custom illustration, advanced image retouching, and custom-coded HTML email development are not included.\u003c\/p\u003e\n\u003ch3\u003eAdd Personalization and Product Content\u003c\/h3\u003e\n\u003cp\u003eWhere the available account data supports it, the emails can include approved Klaviyo personalization variables and relevant product content.\u003c\/p\u003e\n\u003cp\u003ePersonalization may use:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFirst name\u003c\/li\u003e\n\u003cli\u003eCustomer information\u003c\/li\u003e\n\u003cli\u003ePurchase information\u003c\/li\u003e\n\u003cli\u003eProduct categories\u003c\/li\u003e\n\u003cli\u003ePrevious-order context\u003c\/li\u003e\n\u003cli\u003eStore or brand information\u003c\/li\u003e\n\u003cli\u003eRelevant product recommendations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDynamic product recommendations depend on a properly synchronized product catalog and sufficient customer data. Product-feed installation, catalog repair, and custom recommendation algorithms are not included.\u003c\/p\u003e\n\u003cp\u003eFallback content is configured where appropriate so missing profile information does not create visibly incomplete messaging.\u003c\/p\u003e\n\u003ch3\u003eConfigure Conditional Logic\u003c\/h3\u003e\n\u003cp\u003eWe configure up to two practical conditional splits when different customer groups require different messaging.\u003c\/p\u003e\n\u003cp\u003eSplits may be based on available data such as:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNumber of previous orders\u003c\/li\u003e\n\u003cli\u003eCustomer status\u003c\/li\u003e\n\u003cli\u003eOrder value\u003c\/li\u003e\n\u003cli\u003ePurchased category\u003c\/li\u003e\n\u003cli\u003eEngagement activity\u003c\/li\u003e\n\u003cli\u003eProfile information\u003c\/li\u003e\n\u003cli\u003eExisting segment membership\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eConditional paths are limited to the approved component count. Complex multi-branch architecture, extensive customer scoring, and advanced predictive branching require a separate scope.\u003c\/p\u003e\n\u003ch3\u003eIncorporate an Approved Offer\u003c\/h3\u003e\n\u003cp\u003eThe flow can incorporate one client-approved incentive strategy when appropriate.\u003c\/p\u003e\n\u003cp\u003eThe client must provide the final discount terms and ensure that any required coupon codes or store promotions are correctly configured and available.\u003c\/p\u003e\n\u003cp\u003eWe can insert approved static codes or supported existing Klaviyo coupon content into the emails. Creating ecommerce discount rules, developing a custom coupon system, configuring extensive dynamic-code logic, or determining promotional profitability is not included.\u003c\/p\u003e\n\u003cp\u003eA discount is not required when a product reminder, replenishment message, new-product introduction, educational message, or other retention approach is more appropriate.\u003c\/p\u003e\n\u003ch3\u003eReview Message Settings\u003c\/h3\u003e\n\u003cp\u003eWe review the essential settings for each included flow email.\u003c\/p\u003e\n\u003cp\u003eThis includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFrom name\u003c\/li\u003e\n\u003cli\u003eFrom email address\u003c\/li\u003e\n\u003cli\u003eReply-to address\u003c\/li\u003e\n\u003cli\u003eSubject line\u003c\/li\u003e\n\u003cli\u003ePreview text\u003c\/li\u003e\n\u003cli\u003eSmart Sending preference\u003c\/li\u003e\n\u003cli\u003eUTM tracking settings\u003c\/li\u003e\n\u003cli\u003eLink destinations\u003c\/li\u003e\n\u003cli\u003eMarketing-status eligibility\u003c\/li\u003e\n\u003cli\u003eUnsubscribe functionality\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe authenticated sending domain and general Klaviyo account settings must already be correctly configured. Domain authentication and broader deliverability work are available as separate services.\u003c\/p\u003e\n\u003ch3\u003eReview Historical Profile Eligibility\u003c\/h3\u003e\n\u003cp\u003eWe review whether eligible past customers can be safely added to the completed metric-triggered flow.\u003c\/p\u003e\n\u003cp\u003eWhen the available data, marketing permission, flow timeline, and client approval support it, one controlled past-profile scheduling action may be completed. Klaviyo determines where eligible profiles enter according to the timing of their original purchase and the duration of the flow.\u003c\/p\u003e\n\u003cp\u003eCustomers whose purchases fall outside the completed flow timeline may require a separate segment and one-time campaign.\u003c\/p\u003e\n\u003cp\u003eHistorical-profile scheduling is not performed without client approval and does not guarantee that every previous customer will enter or receive every message.\u003c\/p\u003e\n\u003ch3\u003eTest and Validate the Flow\u003c\/h3\u003e\n\u003cp\u003eBefore activation, we test the included email content and flow logic using the preview and testing options available in Klaviyo.\u003c\/p\u003e\n\u003cp\u003eTesting includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTrigger and filter review\u003c\/li\u003e\n\u003cli\u003eConditional-path review\u003c\/li\u003e\n\u003cli\u003eDynamic-content preview\u003c\/li\u003e\n\u003cli\u003ePersonalization fallback review\u003c\/li\u003e\n\u003cli\u003eLink testing\u003c\/li\u003e\n\u003cli\u003eDesktop and mobile review\u003c\/li\u003e\n\u003cli\u003eTest emails to up to three client-provided inboxes\u003c\/li\u003e\n\u003cli\u003eOne controlled review of Manual mode when appropriate\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTesting is based on the data available in the client’s account. Inbox placement, rendering in every email application, customer engagement, conversions, and revenue cannot be guaranteed.\u003c\/p\u003e\n\u003ch3\u003eActivation and Handoff\u003c\/h3\u003e\n\u003cp\u003eAfter final client approval, the completed flow is placed in Manual or Live status according to the approved launch plan.\u003c\/p\u003e\n\u003cp\u003eThe client receives a concise implementation summary identifying:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe flow configured\u003c\/li\u003e\n\u003cli\u003eThe purchase metric selected\u003c\/li\u003e\n\u003cli\u003eThe primary filters applied\u003c\/li\u003e\n\u003cli\u003eThe approved timing structure\u003c\/li\u003e\n\u003cli\u003eThe emails and flow components created\u003c\/li\u003e\n\u003cli\u003eThe testing completed\u003c\/li\u003e\n\u003cli\u003eThe status of the flow at handoff\u003c\/li\u003e\n\u003cli\u003eAny unresolved account or integration limitation\u003c\/li\u003e\n\u003cli\u003eRecommended next steps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Klaviyo account, ecommerce store, customer data, email content, and associated business assets remain owned and controlled by the client.\u003c\/p\u003e\n\u003ch3\u003eClient Requirements\u003c\/h3\u003e\n\u003cp\u003eBefore work begins, the client must provide:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdministrator access to the Klaviyo account\u003c\/li\u003e\n\u003cli\u003eAccess to the connected ecommerce store when required\u003c\/li\u003e\n\u003cli\u003eA functioning ecommerce integration\u003c\/li\u003e\n\u003cli\u003eReliable \u003ccode\u003ePlaced Order\u003c\/code\u003e event data\u003c\/li\u003e\n\u003cli\u003eInformation about the typical repeat-purchase cycle\u003c\/li\u003e\n\u003cli\u003eApproved sender name and sender address\u003c\/li\u003e\n\u003cli\u003eBrand guidelines and logo files\u003c\/li\u003e\n\u003cli\u003eProduct information and approved imagery\u003c\/li\u003e\n\u003cli\u003eFinal offer terms and coupon codes, when applicable\u003c\/li\u003e\n\u003cli\u003eConfirmation of marketing permission\u003c\/li\u003e\n\u003cli\u003eUp to three addresses for test emails\u003c\/li\u003e\n\u003cli\u003eTimely feedback and final approval\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDelays in access, integration readiness, content, assets, offers, or approvals may extend the delivery schedule.\u003c\/p\u003e\n\u003ch3\u003eDelivery and Revisions\u003c\/h3\u003e\n\u003cp\u003eStandard delivery is 10–15 business days after all required access, information, content, and brand assets are received.\u003c\/p\u003e\n\u003cp\u003eTwo consolidated revision rounds are included when submitted within seven days of the initial delivery and remain within the approved scope.\u003c\/p\u003e\n\u003cp\u003eRevisions may address included copy, design, timing, links, personalization, and standard flow configuration. A new strategy, additional emails, additional branches, a replacement flow, or materially different creative direction requires a separate service.\u003c\/p\u003e\n\u003ch3\u003eImportant Scope Boundaries\u003c\/h3\u003e\n\u003cp\u003eThe following are not included:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eKlaviyo subscription or usage fees\u003c\/li\u003e\n\u003cli\u003eMore than one Klaviyo account or ecommerce store\u003c\/li\u003e\n\u003cli\u003eMore than one customer win-back flow\u003c\/li\u003e\n\u003cli\u003eMore than four email messages\u003c\/li\u003e\n\u003cli\u003eMore than 14 configured flow components\u003c\/li\u003e\n\u003cli\u003eMore than four time delays\u003c\/li\u003e\n\u003cli\u003eMore than two conditional splits\u003c\/li\u003e\n\u003cli\u003eSMS, MMS, push notification, or WhatsApp messages\u003c\/li\u003e\n\u003cli\u003eEcommerce integration installation or repair\u003c\/li\u003e\n\u003cli\u003eCustom event tracking or API development\u003c\/li\u003e\n\u003cli\u003eProduct-feed or catalog repair\u003c\/li\u003e\n\u003cli\u003eCustom HTML email development\u003c\/li\u003e\n\u003cli\u003eNew branding, photography, or advanced image production\u003c\/li\u003e\n\u003cli\u003eAdvanced predictive analytics or RFM strategy\u003c\/li\u003e\n\u003cli\u003eExtensive dynamic coupon configuration\u003c\/li\u003e\n\u003cli\u003eGeneral re-engagement or sunset automation\u003c\/li\u003e\n\u003cli\u003eContact cleanup or suppression management\u003c\/li\u003e\n\u003cli\u003eLegal or regulatory compliance review\u003c\/li\u003e\n\u003cli\u003eOngoing monitoring, reporting, or optimization\u003c\/li\u003e\n\u003cli\u003eContinuing A\/B testing\u003c\/li\u003e\n\u003cli\u003eGuaranteed email delivery or inbox placement\u003c\/li\u003e\n\u003cli\u003eGuaranteed engagement, repeat purchases, or revenue\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"KizilCo","offers":[{"title":"Default Title","offer_id":53840428826907,"sku":null,"price":1299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/5436\/8283\/files\/ChatGPTImageAug29_2026_11_45_35PM.png?v=1788061581","url":"https:\/\/www.kizilco.com\/products\/klaviyo-customer-win-back-flow-setup","provider":"KizilCo","version":"1.0","type":"link"}