{"product_id":"meta-retargeting-audience-setup","title":"Meta Retargeting \u0026 Audience Setup","description":"\u003ch3\u003eService Scope\u003c\/h3\u003e\u003cp\u003eMeta Retargeting \u0026amp; Audience Setup is a fixed-scope audience and campaign-build service for one business and one primary geographic market. It is designed for businesses that already have people who have visited their website, engaged with their Meta assets, submitted an inquiry, made a purchase, or otherwise interacted with the business.\u003c\/p\u003e\u003ch3\u003eApproved Data Source Requirement\u003c\/h3\u003e\u003cp\u003eThis service requires one existing and working audience source. Depending on the approved business model, this may include website event data, a customer list, Facebook Page engagement, Instagram engagement, video engagement, lead-form engagement, or an existing Meta catalog.\u003c\/p\u003e\u003cp\u003eWebsite-based retargeting requires a functioning Meta Pixel, Conversions API, or other approved Meta website data source. This package does not install, repair, or redesign tracking, event configuration, consent management, or website functionality.\u003c\/p\u003e\u003ch3\u003eRetargeting Audience Framework\u003c\/h3\u003e\u003cp\u003eWe create up to four approved Meta Custom Audiences based on the available source data and campaign goal. These may include website visitors, product or service-page visitors, high-intent visitors, add-to-cart users, checkout users, leads, customers, Page engagers, Instagram engagers, video viewers, or another approved audience group.\u003c\/p\u003e\u003cp\u003eWe also configure up to two exclusions to prevent existing customers, completed converters, or other approved groups from receiving the wrong retargeting message.\u003c\/p\u003e\u003cp\u003eAudience availability, match rates, minimum size, and delivery eligibility are controlled by Meta. We cannot guarantee that every audience will become available for delivery or generate a sufficient audience size.\u003c\/p\u003e\u003ch3\u003eCustomer Lists and Lookalike Audiences\u003c\/h3\u003e\u003cp\u003eIf the client provides a customer list, the client confirms that the data was lawfully collected and that the business has all necessary rights, permissions, and legal basis to use it for advertising.\u003c\/p\u003e\u003cp\u003eWhere the source audience is eligible and sufficiently sized, we create up to one lookalike audience. A lookalike audience is a complementary prospecting asset and is not a substitute for the core retargeting audience.\u003c\/p\u003e\u003ch3\u003eRetargeting Campaign Setup\u003c\/h3\u003e\u003cp\u003eWe configure one Meta retargeting campaign with up to two ad sets. The campaign is built around one approved conversion or optimization action, such as a purchase, lead, booking, quote request, or another agreed business outcome.\u003c\/p\u003e\u003cp\u003eWe configure the approved budget, schedule, placements, optimization settings, destination URLs, and campaign controls available in the account. Meta ad spend is paid separately by the client through the approved Meta advertising account.\u003c\/p\u003e\u003ch3\u003eAd Setup\u003c\/h3\u003e\u003cp\u003eWe configure up to four retargeting ad variations using client-provided or client-approved image or video assets, offer details, destination URLs, and message points. The approved content is formatted into Meta ad fields, including primary text, headline, call to action, and available placement settings.\u003c\/p\u003e\u003cp\u003eCreative production, custom graphic design, video production, photography, extensive copywriting, and landing-page development are not included.\u003c\/p\u003e\u003ch3\u003eCatalog-Based Retargeting\u003c\/h3\u003e\u003cp\u003eWhere applicable, we may use one existing and approved Meta catalog to support catalog-based retargeting. This package does not create or repair a catalog, Commerce Manager account, product feed, product synchronization, or dynamic product-ad infrastructure.\u003c\/p\u003e\u003cp\u003eMeta Catalog \u0026amp; Commerce Manager Setup is a separate service.\u003c\/p\u003e\u003ch3\u003eMeasurement and Launch Review\u003c\/h3\u003e\u003cp\u003eWe apply basic UTM tracking parameters and prepare a practical Meta Ads Manager reporting view for campaign delivery, audience, and conversion metrics available in the account.\u003c\/p\u003e\u003cp\u003eBefore launch, we review the approved audiences, exclusions, ad sets, ads, destination, budget, and settings. After written client approval, the campaign is published through the approved Meta advertising account.\u003c\/p\u003e\u003ch3\u003eClient Inputs and Timeline\u003c\/h3\u003e\u003cp\u003eThe client must provide Meta account access, the approved audience source, target market, campaign goal, budget, campaign dates, visual assets, offer details, destination URLs, and any required privacy, product, pricing, return, or advertising disclosures.\u003c\/p\u003e\u003cp\u003eStandard delivery is 5–7 business days after all required access, source data, information, assets, and approvals are received. Delayed access, inadequate audience size, missing data, account restrictions, policy review, or website issues may extend the timeline.\u003c\/p\u003e\u003ch3\u003eScope Boundaries\u003c\/h3\u003e\u003cp\u003eThis package does not include Meta Ads strategy, account audit, Meta Business Portfolio setup, Pixel or Conversions API setup, conversion-event repair, customer-data cleanup, CRM integration, catalog setup, Commerce Manager work, creative production, landing-page work, policy appeals, account recovery, ongoing optimization, reporting, management, or performance guarantees.\u003c\/p\u003e\u003cp\u003eSales, revenue, ROAS, conversion rate, cost per purchase, cost per lead, audience size, order volume, and any specific business outcome are not guaranteed.\u003c\/p\u003e","brand":"KizilCo","offers":[{"title":"Default Title","offer_id":52809907241243,"sku":null,"price":1399.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/5436\/8283\/files\/ChatGPTImageAug13_2026_08_24_09PM.png?v=1786667059","url":"https:\/\/www.kizilco.com\/products\/meta-retargeting-audience-setup","provider":"KizilCo","version":"1.0","type":"link"}