{"product_id":"microsoft-remarketing-audience-setup","title":"Microsoft Remarketing \u0026 Audience Setup","description":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eService Scope\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\u003cp\u003eMicrosoft Remarketing \u0026amp; Audience Setup is a fixed-scope service for one Microsoft Advertising account, one website or primary domain, and one primary geographic market. It is designed for businesses that already have a working Microsoft UET tag or another eligible audience source and need a structured audience foundation before launching or rebuilding Microsoft Advertising campaigns.\u003c\/p\u003e\u003cp\u003eThe service creates and organizes audience lists only. It does not create campaigns, ads, budgets, bids, or live targeting within a campaign.\u003c\/p\u003e\u003ch3\u003eUET and Audience-Source Readiness\u003c\/h3\u003e\u003cp\u003eWe review the visible UET source and existing audience eligibility needed to create website-based remarketing lists. This includes a practical review of whether the approved website activity, page paths, conversion behavior, or existing first-party source can support the intended audience structure.\u003c\/p\u003e\u003cp\u003eMicrosoft UET Tag installation, tag repair, conversion tracking, consent configuration, server-side tracking, custom data-layer work, and technical website changes are separate services.\u003c\/p\u003e\u003ch3\u003eWebsite Remarketing Audience Setup\u003c\/h3\u003e\u003cp\u003eWe create up to five approved website-based remarketing or custom audience lists. Depending on the client’s approved customer journey and available website activity, these may be structured around general visitors, specific service or product pages, high-intent pages, cart or checkout behavior, lead-form visitors, converters, or other supported website actions.\u003c\/p\u003e\u003cp\u003eEach audience includes practical naming, membership-duration direction, source rules, and a defined future role. Audience size, eligibility, and availability depend on website traffic, UET data collection, consent choices, platform thresholds, and Microsoft Advertising policies.\u003c\/p\u003e\u003ch3\u003eExclusions and Audience Separation\u003c\/h3\u003e\u003cp\u003eWe configure up to three exclusion rules to help prevent obvious overlap between audiences. For example, a business may exclude completed converters from a future prospecting or consideration audience, or exclude one website behavior from another more specific audience.\u003c\/p\u003e\u003cp\u003eThis service establishes the audience logic only. Applying exclusions to active campaigns, changing campaign targeting, analyzing overlap after launch, and ongoing audience refinement are separate management work.\u003c\/p\u003e\u003ch3\u003eOptional Customer Match Audience\u003c\/h3\u003e\u003cp\u003eWhere eligible and supplied by the client, we can configure one optional Customer Match audience containing up to 2,500 properly permissioned records. The client provides the file in the required format and confirms that all data was collected, stored, and shared lawfully for advertising use.\u003c\/p\u003e\u003cp\u003eWe do not source contacts, research email addresses, enrich data, clean or deduplicate lists, obtain consent, provide legal advice, or guarantee match rates or audience size.\u003c\/p\u003e\u003ch3\u003eHandoff and Next Steps\u003c\/h3\u003e\u003cp\u003eYou receive a concise implementation handoff identifying the audience lists created, the rules and exclusions applied, the source requirements, and the practical next steps before using the audiences in a campaign. The resulting structure can support future Microsoft Search, Audience Ads, Display and Native Ads, Video and Connected TV Ads, or Performance Max campaigns where compatible.\u003c\/p\u003e\u003cp\u003eOne fixed-scope correction round is included for minor audience-rule corrections.\u003c\/p\u003e\u003ch3\u003eClient Inputs, Timeline, and Scope Boundaries\u003c\/h3\u003e\u003cp\u003eAfter purchase, the client provides Microsoft Advertising account access, the primary domain, primary market, existing UET or eligible audience-source access, approved audience priorities, page or behavior rules, exclusions, and an optional permissioned customer file if Customer Match is requested. Standard delivery is 5–7 business days after all required information and access are received.\u003c\/p\u003e\u003cp\u003eUET Tag installation or repair, conversion tracking, customer-list sourcing or cleanup, customer-data uploads beyond the listed scope, campaign creation, audience activation, creative production, landing-page work, ad spend, reporting, optimization, and ongoing management are not included.\u003c\/p\u003e","brand":"KizilCo","offers":[{"title":"Default Title","offer_id":53209238602011,"sku":null,"price":999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/5436\/8283\/files\/ChatGPTImageAug16_2026_10_34_38AM.png?v=1786890892","url":"https:\/\/www.kizilco.com\/products\/microsoft-remarketing-audience-setup","provider":"KizilCo","version":"1.0","type":"link"}