{"product_id":"microsoft-video-connected-tv-ads-campaign-setup","title":"Microsoft Video \u0026 Connected TV Ads Campaign Setup","description":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eService Scope\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\u003cp\u003eMicrosoft Video \u0026amp; Connected TV Ads Campaign Setup is a fixed-scope service for one Microsoft Advertising account, one eligible primary geographic market, and one campaign in a single selected format: Microsoft Video Ads or Microsoft Connected TV Ads.\u003c\/p\u003e\u003cp\u003eOnline Video Ads are intended for video-enabled digital experiences, while Connected TV Ads are intended for full-screen streaming environments. The client selects one format before work begins. Setup of both Video and Connected TV campaigns requires separate scope.\u003c\/p\u003e\u003ch3\u003eCampaign Foundation\u003c\/h3\u003e\u003cp\u003eWe configure one campaign using the approved business objective, primary market, audience direction, budget range, schedule, bidding direction, frequency-cap direction, and final destination paths. The campaign is structured for awareness, reach, video views, consideration, or another approved upper-funnel objective supported by the selected format.\u003c\/p\u003e\u003cp\u003eThe service does not include media planning across multiple markets, multiple campaign types, test-and-learn optimization, or post-launch restructuring.\u003c\/p\u003e\u003ch3\u003eVideo Creative Configuration\u003c\/h3\u003e\u003cp\u003eWe configure one primary client-provided video asset and up to two supporting video variations. The setup includes placement of the approved video files, brand elements, destination URLs, calls to action, and available campaign fields required for the selected format.\u003c\/p\u003e\u003cp\u003eThe client supplies final approved video assets, messaging, logos, subtitles, legal disclosures, calls to action, and destination URLs. Video production, scripting, editing, animation, motion graphics, voiceover, captions, resizing, thumbnail design, creative strategy, and stock licensing are not included.\u003c\/p\u003e\u003ch3\u003eAudience, Geography, and Frequency Direction\u003c\/h3\u003e\u003cp\u003eWe configure up to two approved prospecting audience directions based on the client’s ideal customer, market, offer, and campaign objective. Where available for the selected format and market, the setup may also include initial content-suitability or genre direction.\u003c\/p\u003e\u003cp\u003eWe configure geographic targeting, schedule, budget, bidding, and frequency-cap settings according to the client’s approved plan. Audience-data research, customer-list preparation, data cleanup, consent collection, customer-audience uploads, remarketing setup, and ongoing placement or audience optimization are separate services.\u003c\/p\u003e\u003ch3\u003eDestination and Measurement Readiness\u003c\/h3\u003e\u003cp\u003eWe connect up to three approved website, landing-page, product-page, service-page, or other campaign destination URLs. Where an existing Microsoft conversion goal is available, we connect the campaign to the approved measurement objective and review its visible readiness before handoff.\u003c\/p\u003e\u003cp\u003eMicrosoft UET Tag installation, conversion tracking, attribution configuration, CRM integration, offline conversion imports, landing-page development, website changes, and analytics implementation are not included.\u003c\/p\u003e\u003ch3\u003eQuality Assurance and Handoff\u003c\/h3\u003e\u003cp\u003eBefore handoff, we review the campaign structure, video assets, targeting direction, destination URLs, budget settings, frequency settings, and available measurement connection for obvious setup issues. The campaign is delivered paused and launch-ready so the client retains final control over activation and advertising spend.\u003c\/p\u003e\u003cp\u003eOne fixed-scope correction round is included for minor setup corrections. Platform availability, inventory, delivery, eligibility, and performance can vary by market, audience, creative, budget, competition, and Microsoft Advertising policies. Reach, views, leads, sales, and return on ad spend are not guaranteed.\u003c\/p\u003e\u003ch3\u003eClient Inputs, Timeline, and Scope Boundaries\u003c\/h3\u003e\u003cp\u003eAfter purchase, the client provides Microsoft Advertising account access, the selected format, primary market, campaign objective, budget range, approved audience direction, final video assets, logos, approved messaging, destination URLs, and access to any existing conversion goals. Standard delivery is 7–10 business days after all required information and assets are received.\u003c\/p\u003e\u003cp\u003eCampaign activation, ad spend, live monitoring, reporting, bid or budget adjustments, frequency changes, creative production, UET Tag or conversion-tracking implementation, audience-data work, retargeting, landing-page work, CRM or funnel integration, optimization, and ongoing management are not included.\u003c\/p\u003e","brand":"KizilCo","offers":[{"title":"Default Title","offer_id":53205886402843,"sku":null,"price":1499.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/5436\/8283\/files\/ChatGPTImageAug16_2026_10_22_31AM.png?v=1786890160","url":"https:\/\/www.kizilco.com\/products\/microsoft-video-connected-tv-ads-campaign-setup","provider":"KizilCo","version":"1.0","type":"link"}