{"product_id":"schema-markup-structured-data-setup","title":"Schema Markup \u0026 Structured Data Setup","description":"\u003ch3\u003e\u003cspan\u003eService Scope\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSchema Markup \u0026amp; Structured Data Setup is a fixed-scope technical SEO implementation service designed to create, correct, and validate structured data for one existing website.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe service covers one primary website and implementation across up to 20 priority pages or templates.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe objective is to provide search engines with clearer machine-readable information about the entities, content, products, services, and page relationships represented on the website.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003e\u003cspan\u003eExisting Structured Data Audit\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWe begin by reviewing structured data already present on the website.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe review may include:\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eExisting schema markup\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAutomatically generated structured data\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTheme-generated markup\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCMS-generated markup\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSEO application or plugin markup\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDuplicate schema entities\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConflicting structured data\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMissing required properties\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eInvalid property values\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOutdated or unnecessary markup\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePage-to-schema relevance\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe purpose is to understand what already exists before adding additional structured data and to avoid unnecessary duplication or conflicts.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003e\u003cspan\u003eSchema Type Selection\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWe determine which structured data types are appropriate for the website and the approved pages.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDepending on the business and website content, implementation may include relevant schema types such as:\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eOrganization\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLocalBusiness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWebSite\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWebPage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBreadcrumbList\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProduct\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOffer\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eService\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eArticle\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBlogPosting\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerson\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFAQPage where appropriate\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOther relevant Schema.org types\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOnly markup that accurately represents content visible or legitimately associated with the page is implemented.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNot every schema type is appropriate for every website.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003e\u003cspan\u003eOrganization Schema\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhere applicable, we implement or improve structured data describing the primary business or organization behind the website.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eInformation may include:\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eBusiness name\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWebsite URL\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLogo\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBusiness description\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContact information\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSocial profile references\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBrand information\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOther applicable organization properties\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOrganization markup is configured using accurate information supplied by the client and available on the website.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003e\u003cspan\u003eLocal Business Schema\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor eligible businesses with a legitimate physical location or appropriate local business presence, LocalBusiness structured data may be implemented.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMarkup may include applicable information such as:\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eBusiness name\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAddress\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePhone number\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWebsite\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBusiness type\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOpening hours\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGeographic information\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLogo\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBusiness image\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOther relevant business properties\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLocal structured data is based on accurate business information and is not used to create artificial location signals for areas where the business does not legitimately operate.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003e\u003cspan\u003eWebsite \u0026amp; Web Page Schema\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWe may implement structured data that identifies the website and important page-level relationships.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis may include:\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eWebSite\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWebPage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePage name\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePage URL\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWebsite relationship\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePublisher information\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePrimary entity references\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBreadcrumb relationships\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOther relevant page properties\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe objective is to create clearer relationships between the website, its pages, and the organization responsible for them.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003e\u003cspan\u003eProduct Structured Data\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor websites containing eligible product pages, we may review, correct, or implement Product structured data.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDepending on the information available on the page, markup may include:\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eProduct name\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eImage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBrand\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSKU\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePrice\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCurrency\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvailability\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOffer information\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProduct URL\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOther applicable product properties\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eStructured data must correspond with the actual product information displayed to users.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct-feed creation or Google Merchant Center configuration is not included in this service.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003e\u003cspan\u003eService Structured Data\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor businesses selling or presenting professional services, we may implement appropriate structured data describing supported service offerings.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMarkup may include applicable information such as:\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eService name\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eService description\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProvider\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eService area\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWebsite relationship\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRelevant offer information\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRelated business entity\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe exact implementation depends on the content available on the website and the most appropriate Schema.org structure for the page.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003e\u003cspan\u003eBreadcrumb Structured Data\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhere the website has a meaningful hierarchical page structure, BreadcrumbList structured data may be implemented or corrected.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBreadcrumb markup can represent relationships such as:\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHome\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCategory\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSubcategory\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProduct\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eService\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eArticle\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOther hierarchical page levels\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBreadcrumb structured data is aligned with the logical structure of the website and should not represent navigation relationships that do not actually exist.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003e\u003cspan\u003eArticle \u0026amp; Content Schema\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor websites publishing articles, blog posts, news, or similar editorial content, appropriate content markup may be reviewed or implemented.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDepending on the page type, structured data may include:\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eArticle\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBlogPosting\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHeadline\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAuthor\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePublisher\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePublication date\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eModification date\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFeatured image\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePage URL\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOther relevant content properties\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMarkup is selected according to the actual type of content presented on the page.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003e\u003cspan\u003eFAQ \u0026amp; Specialized Schema Review\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhere pages contain appropriate content, we may review whether additional specialized structured data is relevant.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis may include applicable Schema.org types for:\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eFAQs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEvents\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVideos\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProducts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eArticles\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOrganizations\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLocal businesses\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOther supported content types\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSpecialized markup is implemented only when it accurately represents the page and when its use is appropriate for the website.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eStructured data is not added merely to attempt to generate additional search-result features.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003e\u003cspan\u003eJSON-LD Implementation\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhere technically appropriate, structured data is implemented using JSON-LD.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eImplementation may be completed through:\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eWebsite theme code\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePage templates\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCMS functionality\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eShopify Liquid\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCustom code\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eExisting SEO applications\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOther supported website mechanisms\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe implementation method is selected according to the client’s platform and existing website configuration.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003e\u003cspan\u003eDynamic Template Implementation\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor websites using repeatable templates, structured data may be configured dynamically so appropriate page information is generated from existing website data.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDepending on the platform, this may include dynamic fields for:\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eProduct names\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProduct prices\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvailability\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eURLs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eImages\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eArticle information\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBreadcrumbs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOrganization details\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOther relevant page properties\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDynamic implementation is limited to functionality available within the existing website platform and project scope.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAdvanced application development or creation of custom backend systems is not included.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003e\u003cspan\u003eDuplicate \u0026amp; Conflicting Markup Correction\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSome websites generate structured data from multiple sources, including themes, plugins, applications, and custom code.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWe review approved pages for obvious duplicate or conflicting markup.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCorrections may include:\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eRemoving unnecessary duplicates\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCorrecting conflicting entities\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConsolidating organization information\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eResolving duplicate product markup\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCorrecting invalid properties\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eImproving entity relationships\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdjusting existing structured data where safe\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThird-party applications may limit the ability to completely remove or modify automatically generated markup.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003e\u003cspan\u003eStructured Data Validation\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eImplemented structured data is reviewed using appropriate validation tools.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eValidation may include:\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSyntax review\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSchema.org property validation\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGoogle-supported structured data checks where applicable\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRequired property review\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRecommended property observations\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEntity relationship review\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDuplicate markup checks\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePage-level implementation checks\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCritical implementation errors identified within the project scope are corrected before completion.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003e\u003cspan\u003eSearch Engine Eligibility Review\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhere applicable, we review whether implemented structured data aligns with structured data requirements for relevant search features.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe review may include applicable markup for:\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eProducts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLocal businesses\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eArticles\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBreadcrumbs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOther supported search experiences\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eStructured data can improve machine-readable understanding of a page, but implementation does not guarantee that a search engine will display a rich result or another enhanced search feature.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003e\u003cspan\u003eImplementation\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApproved structured data is implemented directly when the necessary website access and platform capabilities are available.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eImplementation may involve:\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eTheme code\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTemplate code\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eJSON-LD scripts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCMS settings\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSEO applications or plugins\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eShopify Liquid\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePage-level markup\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDynamic template logic\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBefore implementation, existing markup is reviewed to reduce the risk of unnecessary duplication or conflicts.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003e\u003cspan\u003eFinal Validation\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAfter implementation, we perform a final review of the approved pages and templates.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eValidation may include:\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eStructured data detection\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSchema type review\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProperty validation\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eJSON-LD syntax\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOrganization information\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProduct or service information\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBreadcrumb relationships\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDuplicate markup\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePage-to-schema consistency\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSearch-engine validation observations\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAny issues requiring advanced development or third-party application changes outside the agreed scope are documented separately.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003e\u003cspan\u003eDeliverables\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe completed service includes:\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eStructured data audit for one website\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eImplementation across up to 20 priority pages or templates\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSchema type selection\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eJSON-LD implementation where appropriate\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOrganization schema setup\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWebSite and WebPage structured data where applicable\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLocalBusiness schema where applicable\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProduct or Service markup where applicable\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBreadcrumb structured data where applicable\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eArticle or content markup where applicable\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDuplicate and conflicting markup review\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDynamic template implementation where supported\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStructured data validation\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFinal implementation review\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSummary of completed work and additional recommendations\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003e\u003cspan\u003eClient Requirements\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe client must provide administrative or developer access required to review and modify the website.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAccess may include:\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eShopify administration\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWebsite CMS\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTheme or template files\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSEO applications or plugins\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGoogle Search Console where available\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRelevant product or business information\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe client must provide accurate information used within structured data, including applicable business, product, service, location, pricing, availability, author, and organizational information.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003e\u003cspan\u003eScope Boundaries\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis service focuses specifically on schema markup and structured data configuration.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt does not include a complete technical SEO audit, full website development, website redesign, product-feed creation, Google Merchant Center setup, content writing, keyword research, backlink acquisition, digital PR, ongoing SEO management, ongoing structured data monitoring, or third-party software fees.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCustom structured data systems requiring extensive application development, database modifications, custom APIs, or major changes to website architecture may require separate scope.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eStructured data does not guarantee specific rankings, rich results, Knowledge Panel placement, traffic, clicks, leads, or revenue.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSearch engines determine how structured data is processed and whether enhanced search-result features are displayed.\u003c\/span\u003e\u003c\/p\u003e\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e","brand":"KizilCo","offers":[{"title":"Default Title","offer_id":53723521810715,"sku":null,"price":699.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/5436\/8283\/files\/ChatGPTImageAug21_2026_11_01_20PM.png?v=1787367691","url":"https:\/\/www.kizilco.com\/products\/schema-markup-structured-data-setup","provider":"KizilCo","version":"1.0","type":"link"}