{"product_id":"social-media-strategy-content-plan","title":"Social Media Strategy \u0026 Content Plan","description":"\u003ch3\u003e\u003cspan\u003eService Scope\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis one-time package covers one business, one brand, one English-language strategy, and up to three selected social media platforms. It includes one 30-day content calendar with up to 30 post ideas in total across those platforms. Ideas are planning briefs with topics, formats, angles, and calls to action; finished publication copy, designs, and edited videos are separate production services.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBuild a practical social media direction your team can use. We define the audience, platform priorities, brand voice, content pillars, and a 30-day plan with clear topics and an achievable publishing cadence.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003e\u003cspan\u003ePricing and Service Period\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe package price is USD 599.00 for the complete one-time project described below. It covers the stated deliverables and revision allowance. Additional work is quoted separately.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003e\u003cspan\u003eUnderstand the Business and Intended Audience\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWe hold a discovery session to clarify the offer, business priorities, resources, and reasons people should follow the brand. We review the client's current profiles and materials and define up to two audience profiles. The audience profiles organize the information available from the business; the package does not include new surveys, customer interviews, or paid audience research.\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e1 discovery session of up to 60 minutes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReview of current profiles and supplied brand material\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUp to 2 audience profiles\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGoals and priorities for up to 3 selected platforms\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003e\u003cspan\u003eDefine Positioning, Voice, and Content Pillars\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWe set out the brand's core messages, tone of voice, content role for each platform, and up to five content pillars. We examine up to three public competitor or reference profiles for a focused positioning comparison. The strategy connects the audience's likely questions to the business's expertise and approved offers, with clear examples of appropriate content angles.\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e1 positioning and core-message outline\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e1 practical tone-of-voice guide\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUp to 5 content pillars\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUp to 3 public competitor or reference profiles\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRecommended format mix and cadence for each selected platform\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003e\u003cspan\u003eBuild the 30-Day Content Calendar\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWe prepare one editable spreadsheet calendar with up to 30 post ideas across the selected platforms. Each idea includes a topic, intended audience or pillar, suggested format, publication slot, content angle, and proposed next step. Reusing one idea across platforms is marked as an adaptation. The plan reflects the client's available materials and production capacity.\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e1 editable 30-day spreadsheet calendar\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUp to 30 post ideas in total\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTopic, format, angle, and call-to-action notes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePlatform assignments and proposed publication dates\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSource-material needs for planned content\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003e\u003cspan\u003eDefine the Workflow and Handoff the Plan\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWe outline who supplies business information, approves content, publishes it, and reviews the results. We recommend a concise set of available performance measures suited to the goals and explain how to review them. We deliver one written strategy and hold a review session. One consolidated revision round covers refinements within the approved business, audience, and platform scope.\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e1 content approval and publishing-workflow outline\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e1 recommended performance-measurement outline\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e1 written strategy document\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e1 strategy-review session of up to 45 minutes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e1 consolidated revision round\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003e\u003cspan\u003eTesting and Quality Review\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBefore final delivery, we review the work against the approved brief, selected profiles or formats, and the stated package limits.\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eCheck that the calendar uses the approved content pillars\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVerify the total idea count and selected platforms\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReview proposed formats against available source materials\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCheck consistency between goals, workflow, and performance measures\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003e\u003cspan\u003eWhat's Included\u003c\/span\u003e\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e1 business, 1 brand, and 1 English-language strategy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUp to 3 selected social media platforms\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e1 discovery session of up to 60 minutes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCurrent profile and source-material review\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUp to 2 audience profiles\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUp to 3 public competitor or reference profiles\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e1 positioning and core-message outline\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e1 tone-of-voice guide\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUp to 5 content pillars\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRecommended format mix and publishing cadence\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e1 editable 30-day content calendar\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUp to 30 post ideas in total across the selected platforms\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTopic, format, angle, and call-to-action notes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e1 approval and publishing-workflow outline\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e1 performance-measurement outline\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e1 written strategy document\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e1 review session of up to 45 minutes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e1 consolidated revision round\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003e\u003cspan\u003eClient Requirements\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe client supplies accurate business information, the source materials needed for this package, and one named contact for approvals and consolidated feedback. Where account work is included, the client provides authorized access and retains account ownership.\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eBusiness offer, goals, target audiences, and existing profile URLs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eExisting brand materials and approved business claims\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eInformation about available staff, source materials, and production resources\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOne decision-maker for discovery, scope approval, and consolidated feedback\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003e\u003cspan\u003eDelivery and Revisions\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eStandard delivery is 7–10 business days after discovery and receipt of the required business information and source materials.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe package includes one review session and one consolidated revision round to the strategy and calendar within the selected business and platform scope.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNew audience research, additional platforms, a replacement strategy direction, or an additional month's calendar is quoted separately.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003e\u003cspan\u003eImportant Scope Boundaries\u003c\/span\u003e\u003c\/h3\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe following items are outside this package unless purchased or agreed separately:\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eFinished post copy, graphic design, video editing, or content publication\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAccount management, comment responses, or inbox support\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOriginal research studies, surveys, interviews, or full brand identity work\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePaid campaign strategy, advertising spend, and performance guarantees\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdditional accounts, brands, languages, quantities, or formats beyond this package\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThird-party software subscriptions and additional paid asset licenses\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe service delivers the work listed above. It does not guarantee follower growth, reach, inquiries, or sales.\u003c\/span\u003e\u003c\/p\u003e","brand":"KizilCo","offers":[{"title":"Default Title","offer_id":54211160441115,"sku":"KZ-SMM-007","price":599.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/5436\/8283\/files\/Socialmediacontentplanningworkspace.png?v=1791823193","url":"https:\/\/www.kizilco.com\/products\/social-media-strategy-content-plan","provider":"KizilCo","version":"1.0","type":"link"}