Start with the platform that best matches how your customers discover, compare and buy—or reach people through ChatGPT while they are actively exploring solutions.
Open a platform to explore its strategy, audit, tracking, campaign setup, retargeting and ongoing management services.
GOOGLE
Capture active demand across Search, Shopping, Performance Max, Display, Demand Gen and YouTube with campaigns built around measurable conversions.
META
Create demand and generate leads across Facebook and Instagram with conversion-focused campaigns, precise audiences and structured retargeting.
Reach professional audiences, buying committees and high-value B2B accounts with campaigns built for precise targeting and measurable lead generation.
TIKTOK
Turn short-form video discovery into traffic, leads and sales with native campaigns designed around TikTok audiences, content and buying behavior.
Expand paid search beyond Google across Bing and the Microsoft Advertising network with dedicated campaigns built to capture additional demand.
Reach people while they are actively exploring, comparing and deciding with ChatGPT Ads strategy, measurement, campaign setup and reporting built around measurable outcomes.
Use this overview to choose the strongest starting point before opening a category.
| Compare | Google Ads | Meta Ads | LinkedIn Ads | TikTok Ads | Microsoft Ads | ChatGPT Ads |
|---|---|---|---|---|---|---|
| Best for | Capturing active search and shopping demand | Consumer discovery, leads and e-commerce sales | B2B audiences and high-value decision-makers | Video-first discovery and social commerce | Search expansion and Microsoft ecosystem reach | Reaching customers during AI-assisted research, comparison and decision-making |
| Primary strength | Intent-based reach across a broad ad ecosystem | Rich audience signals across Facebook and Instagram | Professional, company and role-based targeting | Native short-form content and rapid discovery | Additional search coverage with less channel overlap | Context-aware discovery during active exploration and decision-making |
| Choose it when | Customers are already searching for what you sell | You need to create demand or generate social leads | Your buyer is defined by industry, company or job role | Your offer works best through engaging video creative | You want to expand beyond Google search campaigns | Your buyers use ChatGPT to research, compare and select solutions |
Each category follows the same clear service framework while adapting the work to that advertising platform and its campaign types.
Define the offer, audience, campaign objective, media allocation and measurable success criteria before launch.
Review account structure, settings, campaigns, tracking and wasted spend, then prioritize the next actions.
Configure the platform tag or pixel, approved conversion events and a clear measurement foundation.
Build the selected campaign type with its targeting, structure, approved messaging and launch settings.
Create qualified website, engagement or customer audiences and the exclusions needed for cleaner delivery.
Monitor delivery, improve targeting and creative direction, control budget pacing and report on results.
Tell us about your offer, audience, sales process and goals. We will help you identify the strongest platform—or whether ChatGPT Ads belongs in your paid media plan—before you purchase a service.
Get a Free Paid Ads Consultation Advertising spend and third-party platform fees are purchased separately and are not included in service pricing.