Analytics & Tracking Audit

Service Scope

A one-time audit for one business, one website, one GA4 property, one web GTM container, and up to two advertising measurement accounts. The review covers up to 15 existing events and up to 90 days of available reporting data.

Understand whether your analytics can support business decisions. We review your current measurement setup, test representative customer actions, and prioritize the corrections that matter most.

Pricing and Service Period

The price is USD 499.00 for the complete one-time project within the stated scope. Additional websites, accounts, quantities, data preparation, or implementation requirements are quoted separately.

Review the Existing Measurement Setup

We map the active tags, destinations, conversion definitions, account access, consent signals, and reporting settings. We distinguish duplicate installations from separate tags that serve different purposes.

Test the Important Customer Actions

We test up to 15 existing events across up to five representative pages or flows. The review checks firing conditions, parameter quality, repeated submissions, and whether key actions reach the intended destination.

Prioritize the Corrections

We deliver one written audit with up to 20 findings, supporting examples, and a recommended implementation order. One review call of up to 45 minutes explains the findings and remaining data gaps.

Testing and Quality Review

• Compare findings with tag-debugging evidence and available reports
• Check that unavailable data is clearly identified
• Confirm recommendations match the agreed accounts and business goals

What's Included

• 1 website, 1 GA4 property, and 1 web GTM container
• Review of up to 2 advertising measurement accounts
• Testing of up to 15 existing events
• Up to 90 days of available data
• 1 audit report with up to 20 prioritized findings
• 1 review call of up to 45 minutes
• 1 consolidated factual-correction round

Client Requirements

The client retains ownership of accounts and supplies the information and permissions needed for the approved work.

• Read-only access to the selected analytics, tag manager, and advertising accounts
• Website access or a working test environment where needed
• A list of business goals and the actions considered successful conversions
• One named contact for approvals, account ownership, and consolidated feedback
• Timely access, usable source data, and approval of the agreed measurement definitions

Delivery and Revisions

Standard delivery is 5–7 business days after all required access, source data, approvals, and supported account capabilities are confirmed. External account approvals, unavailable data, platform processing, and client-dependent development can affect the schedule.

One consolidated correction round is included for the approved definitions, configuration, quantities, or factual findings. New objectives, replacement datasets, extra accounts, changed designs, and additional features require a separate scope.

Important Scope Boundaries

• Live tracking changes, tag repairs, or new implementation
• A full website, advertising campaign, or CRM audit
• Recovery of data that was never collected

Software, hosting, cloud usage, phone usage, paid apps, and third-party connector fees are purchased separately. Measurement is limited by available data, platform capabilities, consent choices, and browser behavior. No specific sales result or complete attribution of every customer is promised.