Audience Segmentation for Email Campaigns

Service Scope

Audience Segmentation for Email Campaigns is a fixed-scope email campaign management service for one business, one email marketing platform, and the existing audience data available in the account.

We organize existing contact data into practical campaign audiences so future sends can target more relevant groups instead of relying on one broad list.

Audience Data Review

We review the available contact fields, subscription information, engagement data, customer attributes, source data, and existing list structure.

• Contact and customer properties
• Subscription status
• Engagement information
• Source and lifecycle data
• Existing lists or segments

Build Campaign Segments

We create up to ten reusable segments using the fields and engagement data available in the selected platform.

• Up to 10 campaign segments
• Property-based criteria
• Engagement-based criteria where available
• Exclusion and suppression logic
• Clear segment naming

Testing and Quality Review

We review representative records and segment counts to confirm that the configured criteria match the intended audience definitions.

• Representative contact review
• Segment count review
• Inclusion and exclusion check
• Naming consistency
• Usage notes

What's Included

• Audience data review
• Up to 10 reusable segments
• Inclusion and exclusion logic
• Naming structure
• Representative testing
• Segment usage summary

Client Requirements

Before work begins, the client must provide the access, content, data, and approvals required for the service.

• Administrator or campaign-manager access to the selected email marketing platform
• An active platform plan that supports the requested campaign features
• Permission-based audience data and accurate subscription status
• Final approved brand assets, links, offers, and business information
• Timely review and written approval before launch
• Accurate contact properties and audience data
• Written definitions of the desired audience groups

Delivery and Revisions

Standard delivery is 3–5 business days after all required access, content, audience information, and approvals are received.

One consolidated correction round is included when the requested changes remain within the approved scope. New strategy, replacement content, new audience data, additional campaigns, or material scope changes are quoted separately.

Important Scope Boundaries

The following items are not included unless specifically stated:

• Contact acquisition
• Large-scale database cleanup
• Third-party data enrichment
• Lead scoring
• Campaign production
• Email marketing platform subscription or third-party software fees
• Purchased or scraped contact lists
• Original legal, privacy, or regulatory advice
• Guaranteed inbox placement, open rates, clicks, leads, conversions, or revenue
• Work outside the stated quantities