Brevo Email Reporting & Analytics Setup

Service Scope

Brevo Email Reporting & Analytics Setup is a fixed-scope Brevo email marketing service for one business, one Brevo account, up to ten email KPIs, and up to ten recent standard email campaigns.

The service reviews available email reporting and tracking settings, defines a naming and tag framework, configures approved Google Analytics link tracking where available, prepares one reusable report template, and summarizes the baseline campaign data.

The objective is to make recurring email performance reviews more consistent while documenting the limitations of open, click, conversion, and attribution data.

Define the Email KPI Framework

We select up to ten metrics that match the client’s email goals and the data Brevo can provide.

• Sent and delivered
• Hard and soft bounces
• Unique opens where useful
• Unique clicks and click-through rate
• Unsubscribes and complaints
• Conversions or revenue when correctly tracked

Standardize Campaign Naming and Tracking

We create a practical naming and tag structure for future email campaigns and review Brevo’s available tracking controls, including Google Analytics link tracking when the client uses it.

Create a Reusable Report Template

We prepare one reusable monthly report format and populate a baseline view using up to ten recent campaigns with available data.

Open and click metrics can be affected by privacy protection and automated activity, so interpretation notes are included.

Testing and Validation

We confirm that the agreed metrics, campaign labels, tracking settings, and baseline values can be reproduced from the available Brevo reports.

• KPI definitions
• Campaign naming convention
• Tag framework
• Tracking settings
• Baseline campaign sample
• Known data limitations

Implementation Summary

At handoff, the client receives a concise implementation summary covering the completed work and any visible platform limitations or unresolved third-party dependencies.

• KPI glossary
• Naming and tag rules
• Tracking configuration
• Reusable report template
• Baseline observations
• Recommended review cadence

Client Requirements

Before work begins, the client must provide the following access, information, and approvals:

• Brevo administrator access
• The required website, store, DNS, or source-platform access for the approved scope
• Final brand assets, business information, and implementation instructions
• Timely review and approval of proposed settings and test results
• Business goals and reporting priorities
• Up to ten recent campaigns with usable data
• Website analytics access when link tracking is included
• Approved naming and tag conventions

Delivery and Revisions

Standard delivery is 5–7 business days after account access, goals, and the campaign sample are received.

One consolidated correction round is included when submitted within seven days of delivery and remains within the approved scope. New content, a replacement brief, additional assets, or a materially different configuration is treated as separate work.

Important Scope Boundaries

The following items are not included in this service:

• Custom business-intelligence dashboards
• Data warehouse or API reporting development
• Revenue or conversion event implementation
• Advanced attribution modeling
• Ongoing monthly reporting
• Campaign redesign or optimization
• Legal analytics or privacy review
• Guaranteed performance improvement