Browse Abandonment Email Automation

Service Scope

Browse Abandonment Email Automation is a fixed-scope email automation service for one ecommerce business, one supported store or tracking integration, and one browse abandonment flow with up to two automated emails.

Follow up with eligible known contacts who view products or categories but do not complete a purchase, where the selected platform supports browse behavior tracking.

Define Browse-Abandonment Eligibility

We review the available tracking data, product-view event, known-contact requirement, timing, exclusions, and purchase exit behavior.

• Supported browsing event
• Known-contact eligibility
• Product or category criteria
• Timing and frequency limits
• Purchase and suppression exits

Build the Browse Abandonment Flow

We configure one browse abandonment workflow with up to two emails and up to six native workflow actions.

• 1 browse abandonment workflow
• Up to 2 automated emails
• Up to 6 workflow actions
• Viewed-product data where supported
• Purchase exit rules

Testing and Validation

We verify the available browse event and use representative records or supported test activity to review enrollment, content, timing, and exits.

• Event availability check
• Enrollment validation
• Viewed-product content review
• Purchase exit test
• Frequency-limit review

What's Included

• 1 browse abandonment flow
• Up to 2 emails
• Up to 6 actions
• Event and eligibility setup
• Purchase exits
• Testing and activation
• Implementation summary

Client Requirements

The client must provide the access, content, data, and approvals needed to configure and test the automation.

• Administrator or workflow access to the selected email marketing platform
• An active plan that supports the requested automation features
• Permission-based contact data with accurate subscription status
• Final approved email copy, brand assets, links, and offers
• Accurate contact, customer, event, or commerce data required by the trigger
• Representative test records
• Timely review and written approval before activation
• Platform and ecommerce integration that expose usable browse behavior data

Delivery and Revisions

Standard delivery is 5–7 business days after all required access, content, data, and approvals are received. Platform processing, integrations, and data availability may extend completion.

One consolidated correction round is included when requested changes remain within the approved scope. New emails, new branches, new triggers, replacement content, or materially different workflow logic are quoted separately.

Important Scope Boundaries

The following items are not included unless specifically stated:

• Anonymous visitor identification
• Custom tracking development
• Website analytics implementation
• More than 2 emails
• Email marketing platform subscription, add-on, or third-party application fees
• Purchased or scraped contact lists
• Original legal, privacy, or regulatory advice
• Guaranteed inbox placement, engagement, leads, conversions, retention, or revenue
• Work outside the stated quantities or workflow logic