Channel Performance & Marketing ROI Analysis

Service Scope

One business, up to five marketing channels, up to 90 days of data, one reporting currency, and up to four client-supplied sources. Includes up to 12 agreed performance metrics and one written review.

Review channel performance using a consistent reporting basis. Understand recorded spend, leads, acquisitions, and revenue, with clear distinctions between advertising returns and profit-based ROI.

Pricing and Service Period

The price is USD 999.00 for the complete one-time project within the stated scope. Additional websites, accounts, quantities, data preparation, or implementation requirements are quoted separately.

Align Cost and Outcome Definitions

We agree on dates, channel grouping, spend, conversion definitions, and the attribution basis. Revenue, refunds, margins, and service costs are included only when usable source data is supplied.

Compare the Channel Metrics

We calculate available measures such as cost per lead, cost per acquisition, conversion rate, and ROAS. Profit-based ROI is calculated only with an approved profit and cost basis; missing inputs remain identified as missing.

Explain the Findings and Decisions

We deliver one report with up to ten findings, reconciliation notes, and recommended questions or actions. One 45-minute review explains how data limits affect the comparison.

Testing and Quality Review

• Reconcile spend and outcome totals to their sources
• Check matching dates and the denominators of each rate
• Keep ROAS distinct from profit-based ROI and avoid double-counting revenue

What's Included

• Up to 5 channels and 4 existing sources
• Up to 90 days of data in 1 currency
• Up to 12 agreed performance metrics
• Cost and outcome definition alignment
• 1 report with up to 10 findings
• 1 review call of up to 45 minutes
• 1 consolidated factual-correction round

Client Requirements

The client retains ownership of accounts and supplies the information and permissions needed for the approved work.

• Complete channel-spend and outcome exports for matching dates
• Approved attribution, revenue, refund, and customer definitions
• Usable cost or margin inputs if profit-based ROI is requested
• One named contact for approvals, account ownership, and consolidated feedback
• Timely access, usable source data, and approval of the agreed measurement definitions

Delivery and Revisions

Standard delivery is 5–7 business days after all required access, source data, approvals, and supported account capabilities are confirmed. External account approvals, unavailable data, platform processing, and client-dependent development can affect the schedule.

One consolidated correction round is included for the approved definitions, configuration, quantities, or factual findings. New objectives, replacement datasets, extra accounts, changed designs, and additional features require a separate scope.

Important Scope Boundaries

• New tracking, financial audit, or accounting reconciliation
• Campaign execution, budget changes, or a guaranteed return
• Causal attribution, media-mix modeling, or unsupported revenue estimates

Software, hosting, cloud usage, phone usage, paid apps, and third-party connector fees are purchased separately. Measurement is limited by available data, platform capabilities, consent choices, and browser behavior. No specific sales result or complete attribution of every customer is promised.