Complete Email Campaign Management Package

Service Scope

Complete Email Campaign Management Package is a fixed-scope email campaign management service for one business, one email marketing platform, and one 30-day campaign management engagement.

This package combines strategy, campaign production, audience segmentation, testing, and reporting into one structured monthly engagement.

Campaign Strategy and Monthly Plan

We review the business priorities and create a 30-day campaign plan covering audiences, campaign themes, timing, and primary objectives.

• 30-day campaign plan
• Up to 4 campaign topics
• Audience strategy
• Send timing and sequence
• Primary CTA direction

Manage the Campaign Program

We produce and manage up to four standard campaigns, create up to five reusable audience segments, and include one controlled A/B test when the platform and audience support it.

• Up to 4 email campaigns
• Up to 5 reusable audience segments
• 1 A/B test with 2 variants
• Existing-template campaign production
• Scheduling and launch coordination

Testing and Quality Review

Each campaign receives pre-send QA and testing. At the end of the engagement, we review campaign performance and provide prioritized recommendations.

• Pre-send QA for each campaign
• Test emails
• Audience and exclusion review
• A/B test result review
• 30-day performance summary

What's Included

• 30-day campaign strategy
• Up to 4 managed email campaigns
• Up to 5 audience segments
• 1 A/B campaign test
• Audience and exclusion setup
• Campaign scheduling
• Pre-send QA and testing
• 30-day performance analysis
• Prioritized recommendations

Client Requirements

Before work begins, the client must provide the access, content, data, and approvals required for the service.

• Administrator or campaign-manager access to the selected email marketing platform
• An active platform plan that supports the requested campaign features
• Permission-based audience data and accurate subscription status
• Final approved brand assets, links, offers, and business information
• Timely review and written approval before launch
• Final campaign content and offers supplied according to the agreed production schedule
• Existing approved email template or platform layout
• Sufficient audience volume for A/B testing when requested

Delivery and Revisions

Standard delivery is 30-day service period after all required access, content, audience information, and approvals are received.

One consolidated correction round is included when the requested changes remain within the approved scope. New strategy, replacement content, new audience data, additional campaigns, or material scope changes are quoted separately.

Important Scope Boundaries

The following items are not included unless specifically stated:

• Custom template development
• More than 4 campaigns
• Complex automation workflows
• Daily CRM administration
• Long-form original copywriting
• Paid media or landing-page development
• Email marketing platform subscription or third-party software fees
• Purchased or scraped contact lists
• Original legal, privacy, or regulatory advice
• Guaranteed inbox placement, open rates, clicks, leads, conversions, or revenue
• Work outside the stated quantities