Customer Journey & Funnel Analysis

Service Scope

One website or store, one defined funnel with up to six steps, up to 90 days of available analytics, and up to three agreed audience segments. This package analyzes existing events and reporting.

Understand the measurable steps between a visit and your chosen outcome. Review one customer funnel, identify observable drop-off, and prioritize improvements supported by the available data.

Pricing and Service Period

The price is USD 999.00 for the complete one-time project within the stated scope. Additional websites, accounts, quantities, data preparation, or implementation requirements are quoted separately.

Define the Funnel and Data Basis

We agree on the start and end conditions, the time window, and whether the data supports a sequential user funnel or only step-level comparisons. Missing measurement is clearly identified.

Analyze Steps and Selected Segments

We compare available step completion across up to three segments such as device, source, or customer type. We review up to five relevant pages to interpret the observed friction.

Prioritize the Improvement Hypotheses

We deliver one report with up to ten findings and suggested next actions. One 45-minute review explains the evidence and separates observed behavior from hypotheses requiring further testing.

Testing and Quality Review

• Check the denominator and time basis for each funnel rate
• Reconcile representative figures to source reports
• Clearly label missing events and non-sequential comparisons

What's Included

• 1 funnel with up to 6 steps
• Up to 90 days of available analytics
• Up to 3 audience segments
• Review of up to 5 relevant pages
• 1 report with up to 10 findings and hypotheses
• 1 review call of up to 45 minutes
• 1 consolidated factual-correction round

Client Requirements

The client retains ownership of accounts and supplies the information and permissions needed for the approved work.

• A defined business outcome and relevant existing event data
• Analytics access or suitable exports for the agreed period
• Access to the included pages and an explanation of the intended journey
• One named contact for approvals, account ownership, and consolidated feedback
• Timely access, usable source data, and approval of the agreed measurement definitions

Delivery and Revisions

Standard delivery is 5–7 business days after all required access, source data, approvals, and supported account capabilities are confirmed. External account approvals, unavailable data, platform processing, and client-dependent development can affect the schedule.

One consolidated correction round is included for the approved definitions, configuration, quantities, or factual findings. New objectives, replacement datasets, extra accounts, changed designs, and additional features require a separate scope.

Important Scope Boundaries

• New tracking installation, website redesign, or A/B-test management
• User interviews or research with recruited participants
• Guaranteed explanation of every abandonment or conversion increase

Software, hosting, cloud usage, phone usage, paid apps, and third-party connector fees are purchased separately. Measurement is limited by available data, platform capabilities, consent choices, and browser behavior. No specific sales result or complete attribution of every customer is promised.