Email Campaign Strategy & Content Calendar

Service Scope

Email Campaign Strategy & Content Calendar is a fixed-scope email campaign management service for one business and one email marketing program.

The service creates a practical campaign plan that defines what to send, to whom, why, and when before individual emails are built or launched.

Campaign Strategy Review

We review the business goals, current audience structure, offers, customer journey, existing email activity, and upcoming priorities.

• Business and campaign objectives
• Primary audience segments
• Existing email activity
• Products, services, offers, and events
• Seasonal and promotional opportunities

Build the Campaign Calendar

We prepare a structured 30-day email campaign calendar with up to eight planned sends and clear campaign objectives.

• Up to 8 planned email sends
• Campaign theme and objective for each send
• Primary audience recommendation
• Suggested CTA direction
• Recommended send sequence and timing

Testing and Quality Review

We review the calendar for audience overlap, excessive frequency, missing campaign stages, and practical platform requirements before handoff.

• Campaign frequency review
• Audience overlap review
• Offer and CTA consistency
• Sequence and timing review
• Implementation notes

What's Included

• 1 campaign strategy review
• 30-day content calendar
• Up to 8 planned sends
• Audience recommendations
• Campaign objectives and CTA direction
• Frequency and sequencing guidance
• Implementation summary

Client Requirements

Before work begins, the client must provide the access, content, data, and approvals required for the service.

• Administrator or campaign-manager access to the selected email marketing platform
• An active platform plan that supports the requested campaign features
• Permission-based audience data and accurate subscription status
• Final approved brand assets, links, offers, and business information
• Timely review and written approval before launch
• Upcoming promotions, events, launches, or priorities for the next 30 days
• Existing campaign performance information when available

Delivery and Revisions

Standard delivery is 3–5 business days after all required access, content, audience information, and approvals are received.

One consolidated correction round is included when the requested changes remain within the approved scope. New strategy, replacement content, new audience data, additional campaigns, or material scope changes are quoted separately.

Important Scope Boundaries

The following items are not included unless specifically stated:

• Email design or campaign building
• Copywriting of complete campaign emails
• Campaign sending or scheduling
• Automation workflow creation
• Email marketing platform subscription or third-party software fees
• Purchased or scraped contact lists
• Original legal, privacy, or regulatory advice
• Guaranteed inbox placement, open rates, clicks, leads, conversions, or revenue
• Work outside the stated quantities