Email Re-Engagement Campaign

Service Scope

Email Re-Engagement Campaign is a fixed-scope email campaign management service for one business, one email marketing platform, and one existing inactive audience segment.

We build a short campaign designed to identify which inactive subscribers still want to hear from the business before future sending decisions are made.

Define the Inactive Audience

We review the available engagement history and client criteria for inactivity, then prepare the approved re-engagement audience and necessary exclusions.

• Inactivity definition
• Subscription status
• Suppression and exclusion rules
• Available engagement history
• Offer or re-engagement message

Build the Re-Engagement Sequence

We configure up to three re-engagement emails with a clear response path and timing appropriate to the selected audience.

• Up to 3 re-engagement emails
• 1 inactive audience segment
• Sequence timing
• CTA and preference path
• Suppression and exit logic

Testing and Quality Review

We review audience eligibility, unsubscribe handling, links, sequence timing, and test each email before scheduling.

• Audience validation
• Suppression review
• Link and CTA check
• Test sends
• Sequence schedule review

What's Included

• 1 inactive audience segment
• Up to 3 re-engagement emails
• Sequence timing
• Audience and exclusion setup
• Testing
• Scheduling or launch coordination
• Post-campaign audience recommendation

Client Requirements

Before work begins, the client must provide the access, content, data, and approvals required for the service.

• Administrator or campaign-manager access to the selected email marketing platform
• An active platform plan that supports the requested campaign features
• Permission-based audience data and accurate subscription status
• Final approved brand assets, links, offers, and business information
• Timely review and written approval before launch
• Existing engagement history sufficient to define inactivity
• Written inactivity criteria
• Final re-engagement copy, offer, and CTA

Delivery and Revisions

Standard delivery is 5–7 business days after all required access, content, audience information, and approvals are received.

One consolidated correction round is included when the requested changes remain within the approved scope. New strategy, replacement content, new audience data, additional campaigns, or material scope changes are quoted separately.

Important Scope Boundaries

The following items are not included unless specifically stated:

• Re-subscribing unsubscribed contacts without documented permission
• Email verification services
• Sender reputation repair
• List acquisition
• Ongoing database cleanup
• Email marketing platform subscription or third-party software fees
• Purchased or scraped contact lists
• Original legal, privacy, or regulatory advice
• Guaranteed inbox placement, open rates, clicks, leads, conversions, or revenue
• Work outside the stated quantities