Event & Webinar Email Campaign

Service Scope

Event & Webinar Email Campaign is a fixed-scope email campaign management service for one event or webinar and up to four coordinated email sends.

We build an email sequence that supports registration, attendance, reminders, and post-event follow-up for one event or webinar.

Event Communication Planning

We review the event details, registration path, target audience, schedule, speaker or agenda information, and required communication stages.

• Event or webinar objective
• Target audience
• Registration link
• Event date and time
• Reminder and follow-up schedule

Build the Event Email Sequence

We configure up to four coordinated emails covering invitation, reminder, last-call or attendance messaging, and follow-up.

• Up to 4 event emails
• Invitation email
• Reminder or last-call email
• Post-event follow-up
• Audience and schedule configuration

Testing and Quality Review

We verify event information, registration links, dates, times, audience filters, and test each campaign email before scheduling.

• Date and time review
• Registration-link validation
• Audience and exclusion check
• Test sends
• Sequence schedule review

What's Included

• 1 event or webinar
• Up to 4 email sends
• Audience setup
• Registration link configuration
• Sender and subject setup
• Testing
• Scheduling or launch coordination

Client Requirements

Before work begins, the client must provide the access, content, data, and approvals required for the service.

• Administrator or campaign-manager access to the selected email marketing platform
• An active platform plan that supports the requested campaign features
• Permission-based audience data and accurate subscription status
• Final approved brand assets, links, offers, and business information
• Timely review and written approval before launch
• Final event title, date, time, registration URL, and event details
• Final copy and assets
• Approved audience

Delivery and Revisions

Standard delivery is 5–7 business days after all required access, content, audience information, and approvals are received.

One consolidated correction round is included when the requested changes remain within the approved scope. New strategy, replacement content, new audience data, additional campaigns, or material scope changes are quoted separately.

Important Scope Boundaries

The following items are not included unless specifically stated:

• Webinar platform setup
• Event registration system development
• Paid event promotion
• Speaker booking
• More than 4 emails
• Email marketing platform subscription or third-party software fees
• Purchased or scraped contact lists
• Original legal, privacy, or regulatory advice
• Guaranteed inbox placement, open rates, clicks, leads, conversions, or revenue
• Work outside the stated quantities