Google Ads Demand Gen Campaign Setup

Service Scope

Google Ads Demand Gen Campaign Setup is a fixed-scope campaign-build service for one business, one Google Ads account, one website or primary domain, and one primary geographic market. It prepares up to two Demand Gen campaigns with up to four total ad groups in paused, launch-ready status. The service is designed for a business with approved visual assets, a clear offer, usable landing pages, and reliable conversion tracking already in place or purchased separately.

Business Objective and Campaign Direction

We confirm the approved business objective, primary conversion action, target customer, market, budget range, and up to three priority services, products, or offers. The campaign structure is built around one defined commercial objective, such as qualified leads, website traffic, online sales, engagement, or re-engagement of a relevant audience. This package does not create a broad, unrestricted brand-awareness strategy or a multi-market media plan.

Measurement and Conversion-Goal Prerequisites

We connect the included campaigns to the appropriate existing Google Ads conversion-goal structure and review whether the selected goals match the approved objective. Reliable conversion tracking is required before launch when campaigns are intended to optimize toward business results. Google Tag Manager work, GA4 setup, Google tag implementation, conversion-tag installation, enhanced conversions, attribution repair, consent configuration, and tracking troubleshooting are separate services.

Campaign and Ad Group Structure

We build up to two Demand Gen campaigns with up to four total ad groups. The structure may separate audiences, offers, creative concepts, or campaign objectives where a clear business reason exists within the approved scope. Each included ad group is organized around a focused audience and message direction. Complex multi-brand, multi-country, franchise, enterprise, mobile-app, product-feed, or large-scale creative-testing structures require separate scope approval.

Audience Targeting and Data-Based Segments

We create or configure up to four approved audience segments or data-based audience directions across the included ad groups using available first-party data, custom segments, website visitors, customer lists, lookalike direction, interest segments, demographics, or approved contextual signals where supported. The selected audiences provide a controlled starting point; they do not guarantee that every impression will be limited to a particular person or exact customer profile. Customer-data cleanup, CRM integration, remarketing-tag implementation, large customer-list uploads, and ongoing audience testing are not included.

Demand Gen Ad Formats and Client-Provided Assets

We configure up to eight approved Demand Gen ads across the included ad groups using the formats suitable for the available client assets, such as image ads, video ads, carousel ads, or other supported formats. The client provides final approved images, logos, videos, product information where relevant, usage rights, branding details, promotional terms, and required legal language. Photography, graphic design, image retouching, logo design, video production, animation, video editing, UGC production, influencer coordination, and custom HTML5 creative production are not included.

Ad Messaging and Destination URLs

We prepare the approved ad headlines, descriptions, calls to action, and destination URLs for the included campaign scope using client-approved offer details and differentiators. We review visible alignment between the creative, audience, message, and destination page before handoff. The client is responsible for approving regulated claims, pricing, promotional terms, testimonials, trademarks, legal language, and business-specific statements. Full campaign copywriting, landing-page copywriting, and website edits are separate services.

Channel and Placement Direction

We configure the appropriate available Demand Gen channel direction and campaign-level settings for the approved objective and supplied creative assets. Depending on Google Ads availability and the campaign configuration, Demand Gen can use Google’s visual and discovery surfaces, including YouTube, Discover, Gmail, and other supported inventory. Channel eligibility, format availability, placement, and final delivery are controlled by Google Ads and may vary by account, asset type, policy status, target market, and campaign settings.

Budget, Bidding, and Optimization Direction

We apply the agreed starting budget and bidding direction based on the available conversion data, business objective, and account readiness. We connect the included campaigns to the approved existing conversion-goal structure and apply relevant initial optimization settings where supported. This package establishes the launch foundation; live bid changes, target adjustments, budget reallocation, audience expansion, creative rotation, channel testing, and performance-based campaign restructuring after activation belong to a separate management service.

Landing-Page Readiness Review

We review up to three selected landing-page or website URLs for visible message alignment, offer clarity, call-to-action placement, and obvious conversion friction before campaign handoff. You receive strategic readiness notes where issues are visible. Landing-page design, development, copywriting, checkout changes, website edits, and conversion-rate optimization are not included under this package.

Quality Assurance and Launch-Ready Handoff

Before handoff, we review the included campaigns, ad groups, audience directions, approved ads, supplied assets, destination URLs, conversion-goal selection, budget and bidding direction, and visible policy or eligibility indicators. Completed campaigns are delivered in paused, launch-ready status for client review. This package prepares the campaign build; it does not include campaign activation, Google ad spend, live delivery monitoring, reporting, or optimization after activation.

Client Inputs, Timeline, Revisions, and Scope Boundaries

After purchase, the client provides appropriate Google Ads access, the approved market, website URL, budget range, primary conversion action, priority offers, selected destination URLs, and all approved visual assets. The client also provides any approved audience or customer-data direction that may be used. Standard delivery is 7–10 business days after complete intake, required access, and approved assets are received. One consolidated revision round is included when submitted within seven days of delivery and remains within the original approved scope. Product-feed work, Merchant Center setup, conversion tracking, GA4 or Google Tag Manager work, campaign activation, ad spend, ongoing optimization, reporting, ongoing management, and performance guarantees are not included. Google controls ad approval, auction outcomes, channel eligibility, asset use, placement, delivery, and audience eligibility; no impressions, clicks, leads, sales, conversion rate, ROAS, revenue, or other business result is guaranteed.