Google Ads to Microsoft Ads Migration & Adaptation

Service Scope

Google Ads to Microsoft Ads Migration & Adaptation is a fixed-scope, one-time migration service for one Google Ads account, one Microsoft Advertising account, and one primary geographic market. It is designed for businesses with existing Google Ads activity that want to expand into Microsoft Advertising without rebuilding every selected campaign manually.

The service includes up to five selected eligible non-Shopping campaigns, up to 10 total ad groups, up to 100 active keywords, and up to 20 approved ad assets. The migration is performed through Microsoft’s available Google Import tools and then adapted for the Microsoft Advertising environment.

Controlled Campaign Import

We configure and complete a one-time controlled import from the client’s approved Google Ads account into the approved Microsoft Advertising account. The client selects the campaigns to be included before work begins.

The service is intended for eligible campaign structures such as Search, Audience, Display, Video, or Performance Max activity where supported by the available import process. Not every Google Ads setting, asset, audience type, extension, beta feature, or automation rule has an equivalent Microsoft Advertising option.

Microsoft-Specific Adaptation

After import, we review the selected campaigns and make practical in-scope adaptations for Microsoft Advertising. This includes review of campaign naming, campaign status, locations, languages, budgets, bids, keywords, ad assets, final URLs, audience settings, and visible conversion connections where compatible.

The purpose is to create a usable Microsoft Advertising foundation, not to reproduce Google Ads line by line. Settings that do not transfer, are unsupported, require separate technical work, or need a different Microsoft campaign type are documented for the client.

Campaign and Asset Limits

The package covers up to five selected eligible non-Shopping campaigns, with a maximum of 10 total ad groups, 100 active keywords, and 20 approved text, image, or video ad assets across the migration scope. Additional campaigns, ad groups, keywords, assets, accounts, domains, markets, languages, or campaign families require separate approval.

Shopping campaigns, Google Merchant Center, product feeds, dynamic remarketing, catalog setup, and Microsoft Merchant Center work are not included. Those services require separate product-data and feed scope.

Measurement and Audience Review

Where existing conversion goals, UET settings, audience lists, or remarketing sources are visible and compatible, we review their connection to the imported campaigns. We identify practical setup gaps that should be resolved before activation.

Microsoft UET Tag installation, conversion-goal creation, tracking repair, consent configuration, server-side tracking, CRM integration, offline conversion imports, customer-list preparation, and audience creation are separate services.

Quality Assurance and Handoff

Before handoff, we review the imported campaign structure, keywords, ads, final URLs, locations, budgets, bids, campaign status, available audience settings, and visible conversion connections for obvious import or compatibility issues. The migrated campaigns are delivered paused and launch-ready so the client retains final control over activation and advertising spend.

One fixed-scope correction round is included for minor migration corrections. Campaign performance depends on market demand, budgets, bids, competition, creative relevance, landing-page experience, tracking, and Microsoft Advertising delivery. Leads, sales, traffic, and return on ad spend are not guaranteed.

Client Inputs, Timeline, and Scope Boundaries

After purchase, the client provides administrative access to the Google Ads and Microsoft Advertising accounts, selected campaigns, primary market, approved budget range, campaign objectives, final URLs, approved ad assets, and access to any existing conversion goals or audience settings. Standard delivery is 7–10 business days after all required information and access are received.

Microsoft account and billing setup, Shopping and Merchant Center migration, product-feed work, tracking implementation or repair, translations, creative production, landing-page work, campaign activation, advertising spend, recurring imports, live monitoring, reporting, optimization, and ongoing management are not included.