HubSpot A/B Testing Email Campaign Setup

Service Scope

HubSpot A/B Testing Email Campaign Setup is a fixed-scope HubSpot Email Marketing service for one business, one compatible HubSpot Marketing Hub account, and one A/B tested regular marketing email.

The service covers the approved quantities and configuration described below in one HubSpot account. Work outside those quantities is quoted separately.

The objective is to deliver a practical, documented configuration that the client can understand, approve, and continue using after handoff.

Define the A/B Test

We confirm the business objective, test variable, audience size, success metric, sample allocation, winner timing, and final content for both approved variants.

• One primary test variable
• Audience and exclusions
• Success metric
• Sample allocation
• Winner timing and send plan

Configure the HubSpot A/B Test

We create one HubSpot A/B test with two approved email variants and configure the supported sample, timing, and winning-version settings.

• 1 A/B tested marketing email
• 2 approved variants
• 1 primary test variable
• Audience and exclusion setup
• Winner criteria and timing

Testing and Validation

We preview both variants, send controlled tests, verify the A/B settings, and launch or schedule the test after final client approval.

• Approved quantities and settings
• Names, properties, fields, and mapping logic
• Visible HubSpot status and permissions
• Representative test result
• Exceptions requiring client action

Implementation Summary

At handoff, the client receives a concise implementation summary covering the completed work, the configuration visible in HubSpot, and any unresolved platform or third-party dependency.

• 1 HubSpot A/B email test
• 2 email variants
• 1 primary test variable
• Audience and exclusion setup
• Winner criteria configuration
• Preview and test sending
• Launch or schedule after approval
• Implementation summary

Client Requirements

Before work begins, the client must provide the following access, information, content, and approvals:

• HubSpot Super Admin access or the permissions required for the approved work
• An active HubSpot plan that supports the requested configuration
• Final business information, brand assets, content, data, and implementation instructions required for the service
• Permission-based contact data and accurate subscription or marketing-status instructions when contacts are involved
• Timely review and written approval of proposed settings and test results
• Marketing Hub Professional or Enterprise plan supporting marketing email A/B tests
• Final approved content for both variants
• Audience large enough for the intended test
• Approved success metric and send timing

Delivery and Revisions

Standard delivery is 5–7 business days after all required access, content, data, and approvals are received. Platform processing, DNS propagation, app review, or other third-party delays may extend completion.

One consolidated correction round is included when submitted within seven days of delivery and remains within the approved scope. New content, replacement data, additional assets, or a materially different configuration is treated as separate work.

Important Scope Boundaries

The following items are not included in this service:

• Multivariate testing
• More than two variants
• Custom statistical analysis
• Ongoing experimentation program
• New custom template design
• HubSpot subscription, contact-tier, add-on, app, or third-party software fees
• Original legal, privacy, or regulatory advice
• Unapproved work outside the stated quantities
• Ongoing management after handoff
• Guaranteed delivery, inbox placement, engagement, leads, conversions, or revenue