LinkedIn ABM & Matched Audiences Setup

Service Scope

LinkedIn ABM & Matched Audiences Setup is a fixed-scope audience-foundation service for one business, one LinkedIn Campaign Manager account, one primary website or domain, and one primary market. It is designed to organize high-value account targeting, customer matching, website signals, and exclusions before LinkedIn campaigns are built or scaled.

Account-Based Audience Framework

We define an ABM audience framework for up to five approved priority segments. These segments may reflect target-account tiers, industries, company size, buying-committee roles, regions, offer relevance, or stage of awareness. The framework provides practical audience naming, segmentation, and campaign-use direction; it is not a completed campaign build, account research project, or contact-database development service.

Company List Audience Setup

We configure one approved client-provided company list of up to 500 companies for account-based targeting. The client supplies the final list in the required platform format, including accurate company names or domains where available. KizilCo does not source companies, conduct contact research, enrich account data, clean list records, validate employer data, or guarantee audience-match rates.

Permissioned Customer and Contact Audience Setup

We configure one approved customer or contact-list audience using up to 2,500 client-provided records. The client confirms that it has the required rights, notice, consent, and legal authority to use the data for advertising purposes. The client remains responsible for data accuracy, privacy compliance, data-subject rights, and all policies governing the uploaded information. CRM synchronization, ongoing list refreshes, custom APIs, and data-cleaning work are not included.

Website and Engagement Audience Setup

Using existing eligible website or engagement signals, we configure up to three audiences for future campaign use. This may include all website visitors, visitors to selected high-intent pages, contact or pricing-page visitors, article readers, or other approved engagement groups where the current LinkedIn account and measurement setup support them. Insight Tag installation, Conversions API implementation, event creation, and tracking repair are separate services.

Exclusions and Audience Sequencing

We configure up to three exclusion audiences to help future campaigns avoid unnecessary overlap or repeated delivery to people who have already completed an approved action. We provide practical direction on how prospecting, account-based, customer, and website audiences can be separated or sequenced. This service does not activate campaigns, control frequency, or provide ongoing optimization.

Quality Assurance and Handoff

Before handoff, we review the included account segments, company list, customer-list direction, website or engagement audiences, exclusions, naming conventions, and identified platform prerequisites. You receive one concise handoff summary explaining the completed audience structure and the recommended next steps for campaign implementation.

Client Inputs, Timeline, and Scope Boundaries

After purchase, the client provides Campaign Manager access, business and ICP information, approved target-account direction, company list, any permissioned customer or contact list, website or engagement-audience direction, primary market, and required legal or brand approvals. Standard delivery is 7–10 business days after complete intake and required access are received.

One consolidated clarification round is included when submitted within seven days of delivery and remains within the approved scope. Campaign creation, campaign activation, ad spend, account research, contact sourcing, list enrichment, data cleanup, CRM integration, automated audience synchronization, Insight Tag or Conversions API implementation, tracking repair, creative production, copywriting, landing-page work, retargeting management, optimization, reporting, ongoing management, and performance guarantees are not included.