LinkedIn Ads Account Audit & Action Plan

Service Scope

LinkedIn Ads Account Audit & Action Plan is a fixed-scope, read-only review for one LinkedIn Ads account, one website or primary domain, one primary geographic market, up to 10 campaigns, and up to 90 days of available account data. It is designed for businesses that already run LinkedIn Ads and need an objective diagnosis before spending more budget, rebuilding campaigns, or starting ongoing management.

Business Context and Performance Baseline

We review your business model, ideal customer profile, buying committee, website, priority offers, primary conversion actions, market, and stated performance concerns. Where data is available, we establish a practical baseline using relevant delivery and outcome indicators such as spend, impressions, reach, clicks, engagement, leads, lead-form completion rate, cost per lead, website conversions, and campaign-level performance trends. The goal is to connect account activity to meaningful B2B outcomes, not to report platform metrics without commercial context.

Campaign Structure and Settings Review

We assess up to 10 LinkedIn Ads campaigns for objective selection, campaign organization, audience separation, offer alignment, location and language settings, placements where available, exclusions, naming logic, delivery status, and visible configuration issues. The audit identifies campaigns that may overlap, lack a clear purpose, use unsuitable objectives, or make it difficult to understand which audience, offer, or campaign is actually driving results.

Budget, Bidding, and Delivery Review

We review budget allocation, spend patterns, pacing, bidding direction, bid caps or cost controls where visible, and the relationship between available conversion data and the selected optimization approach. The audit identifies potential problems such as budget spread too thinly, campaigns limited by budget, inefficient allocation between audiences or funnel stages, unsuitable bid direction, inconsistent delivery, or optimization toward activity that does not reflect real business value.

Audience, Buying-Committee, and Account-Based Targeting Review

We assess whether audience targeting matches the intended B2B customer and buying committee. This may include visible use of location, industry, company size, job function, seniority, job title, skills, professional interests, matched audiences, retargeting, and account-based marketing direction. The audit identifies targeting that is too broad, too narrow, overlapping, unsupported by the offer, or misaligned with decision-makers, influencers, users, and other relevant stakeholders.

Ads, Lead Forms, and Landing-Page Readiness

We review available ads, lead forms, calls to action, offer clarity, destination URLs, and visible message alignment between the audience, ad, form, and landing page. We also review up to five selected landing-page, registration, or lead-experience URLs for trust signals, form friction, mobile readiness, message match, and clarity of the next action. New ad copy, creative production, lead-form setup, landing-page copywriting, design, development, and website edits are not included.

Conversion Goals and Measurement Review

We review up to three primary LinkedIn Ads conversion actions and the available measurement setup to identify whether campaigns appear to optimize toward meaningful business results. The audit may flag unclear primary goals, duplicate or low-value signals, missing values, weak data quality, unsuitable optimization direction, attribution gaps, or missing tracking requirements. LinkedIn Insight Tag, Conversions API, CRM integration, consent configuration, and conversion-tracking implementation or repair are separate services.

Account Health, Policy, and Delivery Constraints

Where visible in the account, we review campaign status, rejected or limited ads, budget limitations, audience-size constraints, policy indicators, billing-related delivery limitations, and other factors that may affect campaign performance. We identify issues requiring attention and explain their practical impact. This service does not include policy appeals, advertiser verification, billing resolution, account recovery, or direct communication with LinkedIn on the client’s behalf.

Prioritized Findings and 90-Day Action Plan

Your final audit separates urgent issues, high-impact improvements, and longer-term growth opportunities. Each recommendation explains the issue observed, why it matters, the recommended next action, and whether it can be completed internally or requires a separate KizilCo implementation service. The action plan is organized into 30-, 60-, and 90-day priorities so you know what should be addressed first rather than receiving an unstructured checklist.

Final Deliverable

You receive one detailed LinkedIn Ads Account Audit & Action Plan in PDF or equivalent digital format, plus one 30-minute review call. The document brings together the performance baseline, campaign-structure findings, budget and bidding review, audience and buying-committee analysis, ad and landing-page observations, measurement assessment, account-health notes, prioritized recommendations, and 90-day action plan.

Client Inputs, Timeline, Revisions, and Scope Boundaries

After purchase, the client provides read-only LinkedIn Ads access, account details, website URL, primary market, business goals, ideal customer profile, priority offers, desired conversion actions, media-budget range, current performance concerns, and any relevant CRM or sales-feedback context. Standard delivery is 7–10 business days after complete intake and access are received. One consolidated clarification round is included when submitted within seven days of delivery. Campaign edits, campaign setup or rebuilds, account-access changes, conversion-tag installation or repair, audience uploads, lead-form implementation, ad-copy production, creative production, landing-page development, ongoing optimization, ongoing management, LinkedIn ad spend, and performance guarantees are not included.