LinkedIn Connected TV Ads Campaign Setup

Service Scope

LinkedIn Connected TV Ads Campaign Setup is a fixed-scope campaign-build service for one business, one LinkedIn Campaign Manager account, one primary eligible market, one primary Connected TV objective, and one CTV campaign. It is designed for businesses that want to extend an approved B2B video message to eligible Connected TV inventory while retaining LinkedIn audience direction.

Eligibility and Delivery Requirements

Connected TV availability, inventory, format access, delivery settings, minimum budget requirements, and market eligibility are controlled by LinkedIn and may change. Before implementation, we review the visible account and market prerequisites for the approved campaign direction. The client remains responsible for platform eligibility, billing, media budget, policy compliance, and any verification requested by LinkedIn.

Video Asset Direction

We configure one primary client-provided CTV-ready video asset and up to two approved supporting video variations where the selected campaign setup supports them. The client supplies final approved video files, final messaging, brand assets, legal approvals, and any required usage rights. Video production, filming, animation, editing, captions, audio work, creative design, and copywriting are not included.

Audience and Campaign Direction

We translate your approved target-market direction into up to two prospecting audience approaches. This may include relevant location, industry, company size, job function, seniority, job-title, or professional-interest criteria where appropriate and available. The campaign is configured around the approved audience, market, video assets, budget, schedule, and eligible CTV delivery settings.

Budget, Schedule, and Delivery Controls

We configure the approved budget, schedule, geography, available delivery controls, and frequency-direction settings where available in the client’s account. LinkedIn advertising spend, payment-method charges, taxes, inventory availability, platform approval, and actual delivery remain the client’s responsibility. The campaign is prepared for launch; it is not activated or managed after handoff.

Quality Assurance and Handoff

Before handoff, we review the campaign objective, account and market eligibility direction, audience approaches, video asset setup, budget direction, schedule, and visible campaign settings. You receive a launch-ready campaign in paused status, together with one concise handoff summary explaining the completed configuration and remaining client steps before activation.

Client Inputs, Timeline, and Scope Boundaries

After purchase, the client provides Campaign Manager access, business and audience information, approved market, approved media-budget range, final CTV-ready video assets, final messaging, and required legal or brand approvals. Standard delivery is 7–10 business days after eligibility confirmation, complete intake, required access, and approved assets are received.

One consolidated revision round is included when submitted within seven days of delivery and remains within the approved scope. Ad spend, campaign activation, billing support, video production, editing, creative production, copywriting, tracking, Insight Tag or Conversions API implementation, landing-page work, Lead Gen Forms, retargeting, policy appeals, inventory procurement, optimization, reporting, ongoing management, and performance guarantees are not included.