LinkedIn Lead Generation Campaign Setup

Service Scope

LinkedIn Lead Generation Campaign Setup is a fixed-scope campaign-build service for one business, one LinkedIn Campaign Manager account, one primary market, one approved offer, one native LinkedIn Lead Gen Form, and one lead-generation campaign. It is designed to help a defined B2B audience submit relevant contact details without leaving the LinkedIn experience.

Offer and Lead Definition

We begin by confirming the approved offer, intended audience, and the information your team needs from a qualified lead. This may support a consultation, demo, service inquiry, event registration, resource request, assessment, quote request, or another defined next step. The client remains responsible for the accuracy of the offer, qualifications, privacy language, and all claims made in the campaign.

Audience and Campaign Direction

We translate your approved target-market direction into up to two prospecting audience approaches. This may include relevant location, industry, company size, job function, seniority, job-title, or professional-interest criteria where appropriate and available. The campaign is configured around the approved lead-generation objective and eligible optimization settings available in the client’s LinkedIn account.

Native Lead Gen Form Setup

We create and configure one approved LinkedIn Lead Gen Form with up to six standard approved questions. The form includes the agreed headline, supporting description, call to action, privacy-policy URL, confirmation message, and optional approved destination link after submission. The client provides the final privacy-policy URL, required legal wording, and the exact information that should be collected.

Ad Variation Setup

We place and configure up to four approved ad variations using client-provided copy, images, videos, documents, and offer details. The client supplies final, approved creative assets that meet current LinkedIn requirements. This service covers campaign assembly and configuration; it does not include copywriting, image design, video production, editing, or creative revisions.

Budget, Schedule, and Lead Access

We configure the approved budget, schedule, geographic settings, available placements, and delivery controls for the campaign. We also provide native lead-access direction so the client knows how to access submitted leads after launch. CRM integration, automatic lead routing, spreadsheet automation, email automation, lead scoring, and follow-up workflows are separate services.

Quality Assurance and Handoff

Before handoff, we review the campaign objective, audience approaches, Lead Gen Form, approved assets, budget direction, schedule, and visible campaign settings. You receive a launch-ready campaign in paused status, together with one concise handoff summary explaining the completed configuration and the remaining client steps before activation.

Client Inputs, Timeline, and Scope Boundaries

After purchase, the client provides Campaign Manager access, business and offer information, target-market direction, qualifying questions, privacy-policy URL, approved budget, final creative assets, and required brand or legal approvals. Standard delivery is 7–10 business days after complete intake, required access, and approved assets are received.

One consolidated revision round is included when submitted within seven days of delivery and remains within the approved scope. Ad spend, campaign activation, billing support, additional Lead Gen Forms, CRM or automation integration, conversion tracking, Insight Tag or Conversions API implementation, audience uploads, retargeting, creative production, copywriting, landing-page work, policy appeals, optimization, reporting, ongoing management, and performance guarantees are not included.