LinkedIn Retargeting & Audience Setup

Service Scope

LinkedIn Retargeting & Audience Setup is a fixed-scope audience-foundation service for one business, one LinkedIn Campaign Manager account, one primary website or domain, and one primary market. It is designed to organize known visitors, engaged professionals, and approved customer data into practical audiences for future LinkedIn retargeting campaigns.

Website and Engagement Audience Setup

Using existing eligible website or engagement signals, we configure up to three retargeting audiences. This may include all website visitors, visitors to selected high-intent pages, contact or pricing-page visitors, article readers, or approved LinkedIn engagement groups where the current account and measurement setup support them. Audience eligibility, match rates, and available data volume remain controlled by LinkedIn.

Permissioned Customer or Contact Audience

We can configure one optional client-provided customer or contact-list audience using up to 2,500 approved records. The client confirms that it has the required rights, notice, consent, and legal authority to use the data for advertising purposes. The client remains responsible for data accuracy, privacy compliance, data-subject rights, and all policies governing the uploaded information.

Exclusions and Retargeting Sequence

We configure up to three exclusion audiences to help future campaigns avoid unnecessary repeat delivery or overlapping targeting. We also provide practical direction on how website visitors, engaged audiences, customer lists, and conversion-related groups can be sequenced across future campaigns. This service creates the audience foundation; it does not build, launch, or optimize retargeting campaigns.

Tracking Dependency

Website and engagement audiences require an existing eligible Insight Tag, supported LinkedIn engagement source, or another approved measurement source. Insight Tag installation, Conversions API implementation, event creation, tracking repair, analytics integration, consent-management setup, and attribution troubleshooting are separate services.

Quality Assurance and Handoff

Before handoff, we review the included audience sources, audience windows, exclusions, naming conventions, and identified platform prerequisites. You receive one concise handoff summary explaining the completed retargeting structure and the recommended next steps for campaign implementation.

Client Inputs, Timeline, and Scope Boundaries

After purchase, the client provides Campaign Manager access, business and target-market information, website or engagement-audience direction, any approved customer or contact list, primary market, and required legal or brand approvals. Standard delivery is 5–7 business days after complete intake and required access are received.

One consolidated clarification round is included when submitted within seven days of delivery and remains within the approved scope. Campaign creation, campaign activation, ad spend, account research, list sourcing, contact enrichment, data cleanup, CRM integration, automated audience synchronization, Insight Tag or Conversions API implementation, tracking repair, creative production, copywriting, landing-page work, policy appeals, optimization, reporting, ongoing management, and performance guarantees are not included.