LinkedIn Sponsored Content Campaign Setup

Service Scope

LinkedIn Sponsored Content Campaign Setup is a fixed-scope campaign-build service for one business, one LinkedIn Campaign Manager account, one primary market, one primary campaign objective, and one Sponsored Content campaign. It is designed to place an approved B2B message in front of a defined professional audience using the eligible LinkedIn ad formats that best support the selected objective.

Campaign Objective and Sponsored Content Format

We confirm the approved campaign objective and configure up to two appropriate Sponsored Content ad formats based on the client’s offer, available assets, and current LinkedIn account options. The selected format may support awareness, engagement, website visits, or an approved conversion-focused direction where the client has the required measurement foundation. Additional campaigns, objectives, or ad-format types require separate scope approval.

Audience and Targeting Direction

We translate the approved target-market direction into up to two prospecting audience approaches. This may include relevant location, industry, company size, job function, seniority, job-title, or professional-interest criteria where appropriate and available. The objective is to create a practical B2B audience structure while avoiding unnecessary overlap.

Conversion-Goal Configuration

We configure one standard Campaign Manager conversion action and align the campaign with one existing eligible website-measurement source where available. This includes the approved conversion-goal direction needed for campaign setup. A working Insight Tag, Conversions API, or other eligible measurement source must already be available. Full Insight Tag installation, Conversions API implementation, event creation, tracking repair, analytics integration, and attribution troubleshooting are separate services.

Ad Variation Setup

We place and configure up to four approved ad variations using client-provided copy, images, videos, documents, Company Page content, and destination information. The client supplies final, approved creative assets that meet current LinkedIn requirements. This service covers campaign assembly and configuration; it does not include creative strategy, copywriting, image design, video production, editing, or asset revision.

Budget, Schedule, and Delivery Settings

We configure the approved budget, schedule, geographic settings, available placements, and delivery controls for the campaign. LinkedIn advertising spend, payment-method charges, taxes, platform approval, and actual delivery remain the client’s responsibility. The campaign is prepared for launch; it is not activated or managed after handoff.

Quality Assurance and Handoff

Before handoff, we review the campaign objective, audience approaches, selected ad formats, conversion-goal configuration, approved assets, budget direction, schedule, and visible campaign settings. You receive a launch-ready campaign in paused status, together with one concise handoff summary explaining the completed configuration and the remaining client steps before activation.

Client Inputs, Timeline, and Scope Boundaries

After purchase, the client provides Campaign Manager access, business and offer information, target-market direction, approved campaign objective, measurement-source information, approved budget, final creative assets, and required brand or legal approvals. Standard delivery is 7–10 business days after complete intake, required access, approved assets, and eligible tracking access are received.

One consolidated revision round is included when submitted within seven days of delivery and remains within the approved scope. Ad spend, campaign activation, billing support, full Insight Tag or Conversions API setup, tracking repair, analytics integration, audience uploads, retargeting, Lead Gen Forms, creative production, copywriting, landing-page work, policy appeals, optimization, reporting, ongoing management, and performance guarantees are not included.