LinkedIn Sponsored Messaging Campaign Setup

Service Scope

LinkedIn Sponsored Messaging Campaign Setup is a fixed-scope campaign-build service for one business, one LinkedIn Campaign Manager account, one primary market, one approved messaging objective, and one messaging campaign. It is designed to help a defined B2B audience receive a clear, relevant campaign message with practical next-step options.

Message Flow Configuration

We configure one approved opening message and one conversation-style message flow using client-provided final copy. The included flow may contain up to three approved call-to-action paths, each directing the recipient to an approved existing destination URL. The client provides all final messaging, CTA wording, links, offers, legal language, and required brand approvals.

Audience and Campaign Direction

We translate your approved target-market direction into up to two prospecting audience approaches. This may include relevant location, industry, company size, job function, seniority, job-title, or professional-interest criteria where appropriate and available. The campaign is configured around the approved message, audience direction, budget, schedule, and available delivery settings.

Destination and Response Direction

We configure up to three approved existing destination URLs within the included message flow. These may direct recipients to a website page, event page, meeting-booking page, resource page, or another approved existing destination. Landing-page development, Lead Gen Form creation, CRM routing, automatic response workflows, inbox handling, and real-time conversation management are not included.

Budget, Schedule, and Delivery Settings

We configure the approved budget, schedule, geographic settings, available placements, and delivery controls for the campaign. LinkedIn advertising spend, payment-method charges, taxes, platform approval, and actual delivery remain the client’s responsibility. The campaign is prepared for launch; it is not activated or managed after handoff.

Testing and Quality Assurance

Before handoff, we review the message flow, CTA paths, destination URLs, audience approaches, budget direction, schedule, and visible campaign settings. We test the included message-flow paths under available preview conditions and document any platform or destination limitations identified during setup.

Client Inputs, Timeline, and Scope Boundaries

After purchase, the client provides Campaign Manager access, final approved message copy, CTA wording, destination URLs, target-market direction, approved budget, and required legal or brand approvals. Standard delivery is 7–10 business days after complete intake, required access, and approved materials are received.

One consolidated revision round is included when submitted within seven days of delivery and remains within the approved scope. Ad spend, campaign activation, billing support, message copywriting, creative production, additional message flows, Lead Gen Forms, CRM integration, automated reply handling, inbox management, conversion tracking, Insight Tag or Conversions API implementation, landing-page work, retargeting, policy appeals, optimization, reporting, ongoing management, and performance guarantees are not included.