LinkedIn Video & Brand Awareness Campaign Setup

Service Scope

LinkedIn Video & Brand Awareness Campaign Setup is a fixed-scope campaign-build service for one business, one LinkedIn Campaign Manager account, one primary market, one brand-awareness or video-focused objective, and one campaign. It is designed to put an approved brand message in front of a defined professional audience before the buying conversation begins.

Video Asset and Message Direction

We review one primary hero video and up to two supporting client-provided video variations, then establish a short message sequence for their use in the campaign. This helps ensure the video assets, audience direction, and campaign objective work together as one clear awareness effort. The client supplies final approved video files, messaging, branding, and any required legal approvals.

Audience and Reach Direction

We translate your approved target-market direction into up to two prospecting audience approaches. This may include relevant location, industry, company size, job function, seniority, job-title, or professional-interest criteria where appropriate and available. The audience structure is designed to support relevant B2B reach while avoiding unnecessary overlap.

Campaign Structure and Delivery Settings

We configure one LinkedIn campaign around the approved awareness, reach, or video-view direction available in the client’s account. The campaign is aligned with the selected audience approaches, video assets, geographic market, budget, schedule, and eligible placement settings. Website-traffic, website-conversion, Lead Gen Form, chat, catalog, and retargeting campaign scopes are not included.

Video Ad Variation Setup

We place and configure the approved video variations using client-provided final assets and approved copy. This service covers campaign assembly, video placement, and launch settings; it does not include video production, scriptwriting, storyboard design, filming, animation, editing, captions, graphic design, copywriting, or creative revisions.

Budget, Schedule, and Brand-Safety Direction

We configure the approved budget, schedule, geographic settings, available placements, and delivery controls for the campaign. LinkedIn advertising spend, payment-method charges, taxes, platform approval, and actual delivery remain the client’s responsibility. The campaign is prepared for launch; it is not activated or managed after handoff.

Quality Assurance and Handoff

Before handoff, we review the campaign objective, audience approaches, video asset setup, message sequence, budget direction, schedule, placement settings, and visible campaign configuration. You receive a launch-ready campaign in paused status, together with one concise handoff summary explaining the completed setup and the remaining client steps before activation.

Client Inputs, Timeline, and Scope Boundaries

After purchase, the client provides Campaign Manager access, brand and message direction, target-market criteria, approved budget, final video assets, final copy, and required legal or brand approvals. Standard delivery is 7–10 business days after complete intake, required access, and approved assets are received.

One consolidated revision round is included when submitted within seven days of delivery and remains within the approved scope. Ad spend, campaign activation, billing support, video production, scriptwriting, creative production, copywriting, Lead Gen Forms, chat, catalog work, retargeting, conversion tracking, Insight Tag or Conversions API implementation, landing-page work, policy appeals, optimization, reporting, ongoing management, and performance guarantees are not included.