LinkedIn Website Traffic Campaign Setup

Service Scope

LinkedIn Website Traffic Campaign Setup is a fixed-scope campaign-build service for one business, one LinkedIn Campaign Manager account, one website, one primary market, one approved destination page, and one primary website-traffic objective. It is designed to send a defined B2B audience to a relevant page in support of awareness, content engagement, consideration, or another approved next step.

Audience and Traffic Direction

We translate your approved audience direction into up to two prospecting approaches for the campaign. This may include relevant location, industry, company size, job function, seniority, job-title, or professional-interest criteria where appropriate and available. The focus is on creating a practical audience structure that supports qualified website visits without unnecessarily overlapping the same people.

Campaign Structure and Traffic Objective

We configure one LinkedIn campaign using the approved website-traffic objective and the eligible optimization settings available in the client’s account. The campaign structure is aligned with the approved destination page, primary audience direction, geography, schedule, and budget. Lead-generation, website-conversion, sales, retargeting, and account-based campaign scopes are not included in this package.

Destination Page and UTM Direction

We configure one approved destination URL and review the visible page experience for consistency with the campaign message and visitor expectation. We provide basic UTM direction for the included destination URL so future traffic can be identified more consistently in the client’s analytics environment. Landing-page design, development, copy changes, form changes, and conversion-tracking implementation are not included.

Ad Variation Setup

We place and configure up to four approved ad variations using client-provided copy, images, videos, documents, and destination information. The client supplies final, approved advertising assets that meet current LinkedIn requirements. This service covers campaign assembly and configuration; it does not include ad-copy writing, creative strategy, image design, video production, editing, or asset revision.

Budget, Schedule, and Delivery Settings

We configure the approved budget, schedule, geographic settings, available placements, and delivery controls for the campaign. LinkedIn advertising spend, payment-method charges, taxes, platform approval, and actual delivery remain the client’s responsibility. The campaign is prepared for launch; it is not activated or managed after handoff.

Quality Assurance and Handoff

Before handoff, we review the campaign objective, audience approach, destination URL, approved assets, budget direction, schedule, and visible campaign settings. You receive a launch-ready campaign in paused status, together with one concise handoff summary explaining the completed configuration and the remaining client steps before activation.

Client Inputs, Timeline, and Scope Boundaries

After purchase, the client provides Campaign Manager access, business and offer information, target-market direction, destination URL, approved budget, final ad assets, and any required legal or brand approvals. Standard delivery is 7–10 business days after complete intake, required access, and approved assets are received.

One consolidated revision round is included when submitted within seven days of delivery and remains within the approved scope. Ad spend, activation, billing support, conversion tracking, Insight Tag or Conversions API implementation, retargeting, audience uploads, Lead Gen Forms, creative production, copywriting, landing-page work, policy appeals, optimization, reporting, ongoing management, and performance guarantees are not included.