Marketing Attribution Model & Channel Analysis

Service Scope

One business, up to six marketing channels, one primary conversion outcome, and up to 90 days of available data from up to three sources. Includes comparison of up to two supported attribution views using existing reports or supplied journey-level data.

Understand how attribution rules change the way channels appear to perform. Compare available source data and choose a practical reporting model for your business decisions.

Pricing and Service Period

The price is USD 1199.00 for the complete one-time project within the stated scope. Additional websites, accounts, quantities, data preparation, or implementation requirements are quoted separately.

Review the Journey Data and Existing Models

We examine the available source fields, conversion definitions, attribution windows, and identities. We identify which comparisons can be made and which journeys cannot be reconstructed.

Compare Up to Two Supported Views

We compare available platform attribution views or calculate simple agreed rules where suitable journey data exists. Aggregate channel totals are not presented as a reconstructed multi-touch journey.

Recommend the Reporting Approach

We deliver one analysis with recommended credit rules, reconciliation notes, and up to ten decision-focused findings. One review call of up to 45 minutes explains what the model can and cannot establish.

Testing and Quality Review

• Keep conversion definitions and date windows consistent
• Reconcile sample totals to their source reports
• Document missing paths, unsupported identities, and model differences

What's Included

• Up to 6 channels and 3 data sources
• Up to 90 days of available data
• 1 primary conversion outcome
• Comparison of up to 2 supported attribution views
• 1 report with up to 10 findings and a recommended model
• 1 review call of up to 45 minutes
• 1 consolidated factual-correction round

Client Requirements

The client retains ownership of accounts and supplies the information and permissions needed for the approved work.

• Relevant analytics, advertising, and CRM reports or exports
• Approved conversion definition and reporting window
• Journey-level data when a non-native rule comparison is requested
• One named contact for approvals, account ownership, and consolidated feedback
• Timely access, usable source data, and approval of the agreed measurement definitions

Delivery and Revisions

Standard delivery is 7–10 business days after all required access, source data, approvals, and supported account capabilities are confirmed. External account approvals, unavailable data, platform processing, and client-dependent development can affect the schedule.

One consolidated correction round is included for the approved definitions, configuration, quantities, or factual findings. New objectives, replacement datasets, extra accounts, changed designs, and additional features require a separate scope.

Important Scope Boundaries

• Custom algorithmic multi-touch attribution or a marketing mix model
• Causal incrementality experiments or a guaranteed true contribution for each sale
• New data collection, tracking installation, or dashboard development

Software, hosting, cloud usage, phone usage, paid apps, and third-party connector fees are purchased separately. Measurement is limited by available data, platform capabilities, consent choices, and browser behavior. No specific sales result or complete attribution of every customer is promised.