Measurement Strategy & KPI Plan

Service Scope

A one-time planning engagement for one business, one website or store, up to three marketing or sales objectives, and up to five existing data sources. The plan defines up to 15 KPIs and 15 measurement events.

Turn business goals into a practical measurement plan. Define meaningful conversions, useful KPIs, data sources, and the reporting your team needs before installing more tools.

Pricing and Service Period

The price is USD 699.00 for the complete one-time project within the stated scope. Additional websites, accounts, quantities, data preparation, or implementation requirements are quoted separately.

Agree on the Business Questions

One discovery session of up to 60 minutes clarifies the offer, customer journey, decision-makers, and the business decisions the reporting should support.

Define KPIs and Conversion Events

We document up to 15 KPIs with their definitions, calculation basis, source, owner, and reporting frequency. Up to 15 events are mapped to their trigger, required parameters, and destination.

Prepare the Measurement Roadmap

We deliver a measurement specification, a proposed dashboard outline, and a prioritized implementation roadmap. One clarification session of up to 30 minutes helps the team use the plan.

Testing and Quality Review

• Trace each proposed KPI to a business question and source
• Check event names, parameters, owners, and implementation dependencies
• Identify metrics that cannot be calculated from available data

What's Included

• 1 discovery session of up to 60 minutes
• Up to 3 business objectives and 5 data sources
• Definitions for up to 15 KPIs
• A tracking plan for up to 15 events
• 1 dashboard outline and implementation roadmap
• 1 clarification session of up to 30 minutes
• 1 consolidated correction round

Client Requirements

The client retains ownership of accounts and supplies the information and permissions needed for the approved work.

• Current business goals, customer journey, and sales-process information
• A list of existing tools and representative reports
• One decision-maker to approve conversion and KPI definitions
• One named contact for approvals, account ownership, and consolidated feedback
• Timely access, usable source data, and approval of the agreed measurement definitions

Delivery and Revisions

Standard delivery is 5–7 business days after all required access, source data, approvals, and supported account capabilities are confirmed. External account approvals, unavailable data, platform processing, and client-dependent development can affect the schedule.

One consolidated correction round is included for the approved definitions, configuration, quantities, or factual findings. New objectives, replacement datasets, extra accounts, changed designs, and additional features require a separate scope.

Important Scope Boundaries

• Live account setup, tracking implementation, or dashboard development
• Market research, financial forecasting, or a complete marketing strategy
• Data collection before the approved implementation is deployed

Software, hosting, cloud usage, phone usage, paid apps, and third-party connector fees are purchased separately. Measurement is limited by available data, platform capabilities, consent choices, and browser behavior. No specific sales result or complete attribution of every customer is promised.