Meta Advantage+ Sales Campaign Setup

Service Scope

Meta Advantage+ Sales Campaign Setup is a fixed-scope campaign-build service for one business, one website, and one primary geographic market. It is designed for businesses with a working online purchase path that want to use Meta’s eligible automation features in a conversion-focused sales campaign.

Account Eligibility and Advantage+ Configuration

Meta controls which Advantage+ features and settings are available in each advertising account, market, campaign type, and business category. We review the approved account and configure eligible Advantage+ audience, placements, campaign-budget, and delivery settings available at the time of setup.

If the required Advantage+ Sales configuration is unavailable in the approved account, we notify the client before launch. A standard Meta Website Sales Campaign Setup is a separate service and is not automatically substituted under this package.

Website Purchase Event and Sales Path

Before the campaign is built, the client must have a working website checkout or purchase path and one existing Meta website Purchase conversion event that is verified as firing correctly.

This package reviews the approved event for campaign use. It does not install, repair, or redesign Meta Pixel, Conversions API, event tracking, consent configuration, website checkout, payment processing, inventory, or website functionality.

Approved Offer, Catalog, and Sales Destination

We configure the campaign around one approved offer, product group, or sales destination. The client provides the destination URL, product or offer details, pricing, terms, available inventory, and all required disclosures.

Where applicable, we may use one existing and approved Meta catalog. Catalog creation, Commerce Manager setup, product-feed configuration, catalog repair, product synchronization, and dynamic product-ad setup are separate services.

Campaign Automation and Audience Inputs

We configure one Meta Advantage+ Sales campaign using the eligible automation settings available in the account. This may include Advantage+ audience, Advantage+ placements, and campaign-budget delivery.

The client may provide up to two approved audience suggestions or customer-data signals, as well as eligible existing-customer exclusions. Meta’s automated delivery may expand beyond audience suggestions when its system determines that doing so may support the approved campaign objective.

Retargeting, CRM audience uploads, lookalike-audience strategy, advanced segmentation, and multi-campaign testing are separate services.

Ad Setup

We configure up to six ad variations using client-provided or client-approved image or video assets, product or offer details, destination URL, and message points. We format the approved content into Meta ad fields, including primary text, headline, call to action, destination link, and available placement settings.

Creative production, custom graphic design, video production, photography, extensive copywriting, and landing-page development are not included.

Budget, Placements, and Delivery

We configure the approved campaign-level budget, schedule, placements, delivery settings, and available account-level controls. Meta ad spend is paid separately by the client through the approved Meta advertising account.

When eligible Advantage+ campaign budget is used, Meta may distribute budget dynamically across approved ad sets and opportunities. This package does not guarantee a fixed spend amount, delivery volume, or result from any individual audience, placement, or ad variation.

Measurement and Reporting View

We apply the approved destination URL and basic UTM tracking parameters. We also prepare a practical Meta Ads Manager reporting view for core delivery and purchase-conversion metrics available in the account.

This package does not provide GA4 setup, custom reporting dashboards, full attribution analysis, or ongoing reporting.

Pre-Launch Review and Publication

Before launch, we review the approved campaign structure, ads, purchase destination, event selection, budget, and available Advantage+ settings. After written client approval, the campaign is published through the approved Meta advertising account.

This package includes campaign setup and publication only. It does not include ongoing optimization, testing, reporting, or management after launch.

Client Inputs and Timeline

The client must provide Meta account access, the live sales destination, verified Purchase event, target market, budget, campaign dates, visual assets, offer details, and any required business, product, pricing, shipping, return, privacy, or advertising disclosures.

Standard delivery is 5–7 business days after all required access, assets, information, and approvals are received. Delayed access, a broken checkout, missing event data, account restrictions, policy review, or website issues may extend the timeline.

Scope Boundaries

This package does not include Meta Ads strategy, account audit, Meta Business Portfolio or Ads Manager setup, Pixel or Conversions API setup, conversion-event repair, catalog setup, Commerce Manager work, product-feed work, retargeting, creative production, landing-page work, payment setup, policy appeals, account recovery, ongoing optimization, management, or performance guarantees.

Sales, revenue, ROAS, conversion rate, cost per purchase, order volume, and any specific business outcome are not guaranteed.