Meta Click-to-Message Campaign Setup

Service Scope

Meta Click-to-Message Campaign Setup is a fixed-scope campaign-build service for one business and one primary geographic market. It is designed for businesses that want prospective customers to start a direct conversation instead of completing a website form or visiting a landing page.

Messaging Destination

We configure one approved messaging destination for the campaign: Facebook Messenger, Instagram Direct, or WhatsApp Business where eligible and supported by the client’s Meta account.

The client must own or have the required access to the selected business messaging destination. This package does not include creating, recovering, verifying, or connecting a WhatsApp Business account, Facebook Page, or Instagram account.

Basic Conversation Flow

We create one basic Meta-native conversation flow to help begin and qualify new inquiries. The flow includes one greeting, up to five approved qualifying questions, and one agreed next-step message.

Questions may help the business collect basic information such as service interest, location, timeline, budget range, product need, or preferred contact method.

This is not a full chatbot, AI assistant, CRM workflow, or automated sales system. The client’s team remains responsible for monitoring conversations and following up with prospective customers.

Audience and Campaign Structure

We configure one Meta click-to-message campaign with up to two prospecting ad-set approaches based on the approved market, customer profile, and available Meta targeting controls. Depending on the campaign and account, this may include geographic, demographic, interest-based, broad-audience, placement, or Meta automated-delivery settings.

Retargeting, CRM-based custom audiences, lookalike audiences, catalog audiences, and advanced audience strategy are separate services.

Ad Setup

We configure up to four ad variations using client-provided or client-approved image or video assets, business details, offer information, and message points. We format the approved content into Meta ad fields, including primary text, headline, call to action, messaging destination, and available placement settings.

Creative production, custom graphic design, video production, photography, and extensive copywriting are not included.

Budget, Placements, and Delivery

We configure the approved daily or lifetime budget, campaign schedule, placements, and eligible conversation-delivery settings. Meta ad spend is paid separately by the client through the approved Meta advertising account.

The client is responsible for providing an active messaging destination, confirming the team members who will respond, and maintaining a practical response process after launch.

Testing and Launch

Before launch, we test the approved conversation flow, destination, ads, campaign settings, and budget. After written client approval, the campaign is published through the approved Meta advertising account.

This package includes campaign setup and publication only. It does not include ongoing optimization, testing, reporting, or management after launch.

Client Inputs and Timeline

The client must provide Meta account access, the selected messaging destination, target market, budget, campaign dates, visual assets, offer details, message points, approved questions, and confirmation of who will respond to new conversations.

Standard delivery is 5–7 business days after all required access, assets, information, and approvals are received. Delayed access, missing assets, messaging-account restrictions, policy review, or incomplete client information may extend the timeline.

Scope Boundaries

This package does not include Meta Ads strategy, account audit, Meta Business Portfolio or Ads Manager setup, CRM integration, lead routing, chatbot development, AI messaging, WhatsApp Business setup, automated follow-up, appointment booking, sales campaigns, catalog work, creative production, policy appeals, account recovery, ongoing optimization, management, or performance guarantees.

Conversation volume, lead quality, appointment bookings, sales, cost per conversation, return on ad spend, and any specific business outcome are not guaranteed.