Meta Conversions API & Event Deduplication Setup

Service Scope

One website or store, one Meta dataset, and up to three event types. Uses one supported native or partner integration, or an existing compatible server-side container. New server infrastructure and custom backend development are separate.

Send supported website conversions to Meta through a managed server integration. Review browser and server event pairing so the same customer action is not unnecessarily counted twice.

Pricing and Service Period

The price is USD 999.00 for the complete one-time project within the stated scope. Additional websites, accounts, quantities, data preparation, or implementation requirements are quoted separately.

Review the Existing Meta Setup

We check the browser pixel, dataset, integration route, approved data fields, and current consent handling. The selected events and their source systems are agreed before configuration.

Configure the Supported Server Events

We enable the approved integration and map up to three events with the available event name, action source, time, and permitted matching fields. Credentials remain in the appropriate secured integration settings.

Test Browser and Server Pairing

We test the included events using available diagnostics and verify matching event identifiers for browser/server pairs where both are sent. A handoff record documents the route and remaining platform diagnostics.

Testing and Quality Review

• Verify representative server events arrive in diagnostics
• Check event-name and event-ID pairing with browser events
• Review duplicate-event behavior and available diagnostics

What's Included

• 1 website or store and 1 Meta dataset
• 1 supported server-event integration
• Up to 3 event types
• Supported event and matching-field configuration
• Browser/server event-ID and deduplication checks
• Test-event evidence and handoff notes
• 1 consolidated correction round

Client Requirements

The client retains ownership of accounts and supplies the information and permissions needed for the approved work.

• Authorized Meta, website, and integration access
• An eligible native integration, partner app, or existing server container
• Approved source events, permitted customer fields, and consent settings
• One named contact for approvals, account ownership, and consolidated feedback
• Timely access, usable source data, and approval of the agreed measurement definitions

Delivery and Revisions

Standard delivery is 5–7 business days after all required access, source data, approvals, and supported account capabilities are confirmed. External account approvals, unavailable data, platform processing, and client-dependent development can affect the schedule.

One consolidated correction round is included for the approved definitions, configuration, quantities, or factual findings. New objectives, replacement datasets, extra accounts, changed designs, and additional features require a separate scope.

Important Scope Boundaries

• New server hosting, custom API endpoints, or backend engineering
• Campaign management or a guaranteed Event Match Quality score
• Tracking of unsupported events or disallowed customer data

Software, hosting, cloud usage, phone usage, paid apps, and third-party connector fees are purchased separately. Measurement is limited by available data, platform capabilities, consent choices, and browser behavior. No specific sales result or complete attribution of every customer is promised.