Meta Lead Generation Campaign Setup

Service Scope

Meta Lead Generation Campaign Setup is a fixed-scope campaign-build service for one business and one primary geographic market. It is designed for businesses that need to generate customer inquiries around one approved service, offer, consultation, appointment, quote request, or lead magnet.

Lead Campaign and Form Method

We configure one Meta campaign using the Leads objective. The client chooses one form method for the campaign:

• One Meta Instant Form hosted within Meta; or

• One existing website form hosted on the client’s approved website.

This package includes one selected method only. It does not include a combined instant-form and website-form strategy, click-to-message campaigns, call campaigns, or sales campaigns.

Meta Instant Form Setup

If the client selects a Meta Instant Form, we configure one standard form with up to six agreed fields or questions. The form includes the approved lead information, privacy-policy link, required client disclosures, and one thank-you screen with a practical next-step call to action.

Complex branching logic, multiple forms, custom integrations, legal copywriting, and advanced qualification systems are not included.

Existing Website Form Setup

If the client selects an existing website form, we configure the Meta Leads campaign to send prospects to the approved page containing that form. The form must already be functional, mobile-ready, and capable of receiving submissions.

Website-form development, form repairs, landing-page design, Meta Pixel or Conversions API setup, conversion-event setup, and website tracking implementation are separate services.

Audience and Campaign Structure

We configure up to two prospecting audience and ad-set approaches using the approved market, customer profile, and available Meta targeting controls. Depending on the campaign and account, this may include geographic, demographic, interest-based, broad-audience, or Meta automated-delivery settings.

Retargeting, CRM audiences, lookalike audiences, customer-list uploads, catalog audiences, and advanced audience strategy are separate services.

Ad Setup

We configure up to four ad variations using client-provided or client-approved visual assets, logo files, message points, and offer details. We format the approved content into Meta’s required ad fields, including primary text, headline, call to action, and selected form or website destination.

Creative production, custom graphic design, video production, photography, and extensive copywriting are not included.

Budget, Placements, and Lead Delivery

We configure the approved daily or lifetime budget, campaign schedule, placements, and delivery settings. Meta ad spend is paid separately by the client through the approved advertising account.

We test one lead submission and confirm that the selected form method records the lead as expected. For Meta Instant Forms, leads remain accessible through Meta’s standard lead-access tools. For website forms, leads are received through the client’s existing website process.

CRM integration, email routing, appointment booking, lead alerts, automated text messages, automated follow-up, and lead-nurture workflows are not included.

Pre-Launch Review and Publication

Before launch, we review the approved campaign structure, ads, form or website destination, settings, privacy-policy link, and budget. After written client approval, the campaign is published through the approved Meta advertising account.

This package includes setup and publication only. It does not include ongoing testing, optimization, reporting, or management after launch.

Client Inputs and Timeline

The client must provide Meta