Meta Pixel & Conversions API Setup

Service Scope

Meta Pixel & Conversions API Setup is a fixed-scope tracking implementation service for one business, one website, and one primary domain. It is designed for businesses that need a practical measurement foundation before launching, optimizing, or managing Meta campaigns.

Meta Pixel Foundation

We install or review the Meta Pixel for the approved website and connect the approved data source to one Meta advertising account. The setup focuses on browser-based measurement for the customer actions that matter to your business.

Conversions API Setup

We configure the Conversions API using a supported standard platform, partner, or tag-manager method where available. The selected method depends on the website platform, existing configuration, and verified access provided by the client.

Direct custom server-side development, custom APIs, and complex infrastructure are not included in this package.

Event Mapping and Configuration

We configure or review the base PageView event and up to five agreed website conversion events. Depending on the approved customer journey, these may include lead submissions, booking confirmations, contact requests, product views, add-to-cart actions, checkout actions, or completed purchases.

The final event structure is based on the actual website flow and the conversion actions the business wants future Meta campaigns to optimize toward.

Browser and Server Event Deduplication

Where both browser and server events are supported, we review the event-deduplication setup so the same customer action is not unnecessarily counted twice. We also review the available event parameters and basic event-match quality signals.

Testing and Validation

We test the approved events using the live website and available Meta diagnostic tools. This includes checking whether events fire from the correct pages, whether the selected conversion actions are received, and whether the approved setup is ready for future campaign use.

Client Responsibilities and Privacy

The client must provide the required Meta access, website or platform access, and confirmation of the conversion actions to be measured. The client remains responsible for cookie consent, privacy notices, data-processing disclosures, and compliance with applicable laws and platform policies.

This service does not provide legal advice or guarantee approval under any privacy, advertising, or data-protection requirement.

Final Deliverable

You receive one Meta Pixel and Conversions API tracking foundation for the approved website, including the agreed event mapping, up to five configured or reviewed conversion events, testing confirmation, an implementation summary, and one 30-minute handoff call.

Timeline

Standard delivery is 5–7 business days after complete Meta, website, platform, and client access are received. Delayed access, unsupported platforms, missing information, or website-development requirements may extend the timeline or require separate approval.

Scope Boundaries

This package does not include Meta campaign strategy, campaign build, audience setup, creative production, ad copywriting, catalog setup, Commerce Manager work, custom checkout development, custom server infrastructure, CRM or offline conversion integrations, mobile-app tracking, additional domains, consent-platform configuration, legal compliance work, or ongoing Meta Ads management.

Tracking setup does not guarantee campaign performance, attribution results, lead quality, sales, return on ad spend, or any specific business outcome.