Meta Retargeting & Audience Setup
META RETARGETING
Package Includes
- 1 Meta retargeting campaign for 1 business and 1 primary market
- Review of 1 existing and working website, customer-list, or Meta engagement data source
- Up to 4 approved Custom Audiences based on available data
- Up to 2 audience exclusions to avoid existing customers or completed converters
- Up to 1 eligible lookalike audience from an approved source audience
- 1 retargeting campaign with up to 2 ad sets
- Up to 4 retargeting ad variations using client-provided or approved assets
- Use of 1 existing Meta catalog for catalog-based retargeting where applicable
- Approved budget, schedule, placements, and conversion or optimization settings
- Basic UTM tracking and reporting view for campaign and audience metrics
- 1 pre-launch review and campaign publication after written approval
- 1 consolidated pre-launch revision round
Reconnect with people who already know your business through practical Meta audiences and a focused retargeting campaign.
Service Scope
Meta Retargeting & Audience Setup is a fixed-scope audience and campaign-build service for one business and one primary geographic market. It is designed for businesses that already have people who have visited their website, engaged with their Meta assets, submitted an inquiry, made a purchase, or otherwise interacted with the business.
Approved Data Source Requirement
This service requires one existing and working audience source. Depending on the approved business model, this may include website event data, a customer list, Facebook Page engagement, Instagram engagement, video engagement, lead-form engagement, or an existing Meta catalog.
Website-based retargeting requires a functioning Meta Pixel, Conversions API, or other approved Meta website data source. This package does not install, repair, or redesign tracking, event configuration, consent management, or website functionality.
Retargeting Audience Framework
We create up to four approved Meta Custom Audiences based on the available source data and campaign goal. These may include website visitors, product or service-page visitors, high-intent visitors, add-to-cart users, checkout users, leads, customers, Page engagers, Instagram engagers, video viewers, or another approved audience group.
We also configure up to two exclusions to prevent existing customers, completed converters, or other approved groups from receiving the wrong retargeting message.
Audience availability, match rates, minimum size, and delivery eligibility are controlled by Meta. We cannot guarantee that every audience will become available for delivery or generate a sufficient audience size.
Customer Lists and Lookalike Audiences
If the client provides a customer list, the client confirms that the data was lawfully collected and that the business has all necessary rights, permissions, and legal basis to use it for advertising.
Where the source audience is eligible and sufficiently sized, we create up to one lookalike audience. A lookalike audience is a complementary prospecting asset and is not a substitute for the core retargeting audience.
Retargeting Campaign Setup
We configure one Meta retargeting campaign with up to two ad sets. The campaign is built around one approved conversion or optimization action, such as a purchase, lead, booking, quote request, or another agreed business outcome.
We configure the approved budget, schedule, placements, optimization settings, destination URLs, and campaign controls available in the account. Meta ad spend is paid separately by the client through the approved Meta advertising account.
Ad Setup
We configure up to four retargeting ad variations using client-provided or client-approved image or video assets, offer details, destination URLs, and message points. The approved content is formatted into Meta ad fields, including primary text, headline, call to action, and available placement settings.
Creative production, custom graphic design, video production, photography, extensive copywriting, and landing-page development are not included.
Catalog-Based Retargeting
Where applicable, we may use one existing and approved Meta catalog to support catalog-based retargeting. This package does not create or repair a catalog, Commerce Manager account, product feed, product synchronization, or dynamic product-ad infrastructure.
Meta Catalog & Commerce Manager Setup is a separate service.
Measurement and Launch Review
We apply basic UTM tracking parameters and prepare a practical Meta Ads Manager reporting view for campaign delivery, audience, and conversion metrics available in the account.
Before launch, we review the approved audiences, exclusions, ad sets, ads, destination, budget, and settings. After written client approval, the campaign is published through the approved Meta advertising account.
Client Inputs and Timeline
The client must provide Meta account access, the approved audience source, target market, campaign goal, budget, campaign dates, visual assets, offer details, destination URLs, and any required privacy, product, pricing, return, or advertising disclosures.
Standard delivery is 5–7 business days after all required access, source data, information, assets, and approvals are received. Delayed access, inadequate audience size, missing data, account restrictions, policy review, or website issues may extend the timeline.
Scope Boundaries
This package does not include Meta Ads strategy, account audit, Meta Business Portfolio setup, Pixel or Conversions API setup, conversion-event repair, customer-data cleanup, CRM integration, catalog setup, Commerce Manager work, creative production, landing-page work, policy appeals, account recovery, ongoing optimization, reporting, management, or performance guarantees.
Sales, revenue, ROAS, conversion rate, cost per purchase, cost per lead, audience size, order volume, and any specific business outcome are not guaranteed.
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