Meta Video & Awareness Campaign Setup
META VIDEO & AWARENESS
Package Includes
- 1 Meta Awareness or Video Views campaign for 1 business and 1 primary market
- 1 approved performance goal for reach, impressions, ThruPlay, or video views where available
- Review of up to 3 client-provided video assets
- Up to 2 audience and ad-set approaches
- Up to 4 video ad variations using approved assets and message points
- Connection of 1 approved Facebook Page and 1 eligible Instagram account
- Approved budget, schedule, placements, and frequency settings where available
- Basic call-to-action, destination link, primary text, headline, and thumbnail setup
- Basic reporting view for reach, impressions, frequency, and video-view metrics
- 1 pre-launch review and campaign publication after written approval
- 1 consolidated pre-launch revision round
Put your story in front of the right people with a video campaign built for reach, attention, and useful audience signals.
Service Scope
Meta Video & Awareness Campaign Setup is a fixed-scope campaign-build service for one business and one primary geographic market. It is designed for businesses that want to introduce their brand, offer, product, service, story, event, or message to a broader relevant audience through approved video advertising.
Campaign Objective and Performance Goal
We configure one Meta campaign using the approved awareness or video-view objective and one performance goal available in the account. Depending on the approved goal and Meta availability, this may focus on reach, impressions, ThruPlay views, continuous video views, or another eligible awareness-based outcome.
This package is intended to build awareness and attention. It is not designed as a sales, lead-generation, message, or website-traffic campaign, and it does not guarantee conversions, inquiries, purchases, or revenue.
Video Asset Requirements
The client provides up to three video assets that are ready for advertising use. The client is responsible for the video content, creative direction, product claims, music rights, talent releases, licenses, captions, branding, and all permissions required for advertising.
We review the supplied assets for practical use in available Meta placements and configure approved ads. Video filming, editing, resizing, motion graphics, animation, voiceover, scriptwriting, caption creation, thumbnail design, and creative production are not included.
Audience and Delivery Structure
We configure up to two audience and ad-set approaches based on the approved market, business type, audience profile, video message, and available Meta targeting controls. Depending on the account and campaign, this may include geographic, demographic, interest-based, broad-audience, or Meta automated-delivery settings.
Detailed audience research, customer-list targeting, retargeting, lookalike-audience strategy, and advanced testing are separate services.
Video Ad Setup
We configure up to four video ad variations using client-provided or client-approved assets, message points, Page identity, destination link, and call to action. The approved content is formatted into Meta ad fields, including primary text, headline, call to action, available thumbnail settings, and eligible placements.
The same approved video may be used in more than one variation with different copy, call to action, or destination details. This does not include new creative concepts or a full paid-social content strategy.
Budget, Placements, and Frequency
We configure the approved budget, campaign schedule, placements, delivery settings, and available frequency controls. Meta ad spend is paid separately by the client through the approved Meta advertising account.
Delivery, reach, frequency, views, and costs are affected by budget, audience size, competition, creative quality, account history, placements, and Meta’s ad auction. Specific results are not guaranteed.
Measurement and Reporting View
We prepare a practical Meta Ads Manager reporting view for core awareness metrics available in the account, such as reach, impressions, frequency, cost per result, video plays, ThruPlay views, or other applicable video-view metrics.
This package does not include custom dashboards, brand-lift studies, GA4 setup, attribution analysis, ongoing reporting, or performance optimization after launch.
Pre-Launch Review and Publication
Before launch, we review the approved campaign structure, audience approach, video assets, ad variations, placements, budget, schedule, and destination settings. After written client approval, the campaign is published through the approved Meta advertising account.
This package includes campaign setup and publication only. It does not include ongoing optimization, testing, reporting, or management after launch.
Client Inputs and Timeline
The client must provide Meta account access, Facebook Page and Instagram access where applicable, approved video assets, target market, campaign goal, budget, campaign dates, message points, call to action, destination links, and all required advertising disclosures.
Standard delivery is 5–7 business days after all required access, assets, information, and approvals are received. Delayed access, missing assets, account restrictions, policy review, or required video revisions may extend the timeline.
Scope Boundaries
This package does not include Meta Ads strategy, account audit, Meta Business Portfolio setup, Pixel or Conversions API setup, retargeting audience setup, creative production, video editing, landing-page work, influencer outreach, policy appeals, account recovery, ongoing optimization, management, or performance guarantees.
Reach, impressions, video views, ad recall, engagement, traffic, leads, sales, revenue, ROAS, and any specific business outcome are not guaranteed.
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