Meta Website Sales Campaign Setup
META WEBSITE SALES
Package Includes
- 1 Meta Sales campaign for 1 business, 1 website, and 1 primary market
- Review of 1 existing and verified website Purchase conversion event
- 1 approved offer, product group, or sales destination
- Up to 2 prospecting audience and ad-set approaches
- Up to 4 ad variations using client-provided or approved visual assets and message points
- Approved budget, schedule, placement, and conversion-delivery settings
- Destination URL, purchase path, and basic UTM tracking review
- Basic reporting view for purchase conversion metrics
- 1 pre-launch review and campaign publication after written approval
- 1 consolidated pre-launch revision round
Turn a verified website purchase path into a Meta Sales campaign built around the action that matters: a completed purchase.
Service Scope
Meta Website Sales Campaign Setup is a fixed-scope campaign-build service for one business, one website, and one primary geographic market. It is designed for businesses that sell products, subscriptions, or other approved paid offers through a functioning website purchase path.
Website Purchase Requirement
Before the campaign is built, the client must have a working website checkout or purchase path and one existing Meta website Purchase conversion event that is verified as firing correctly.
This package reviews the approved event for campaign use. It does not install, repair, or redesign Meta Pixel, Conversions API, event tracking, consent configuration, website checkout, payment processing, inventory, or website functionality.
Approved Offer and Sales Destination
We configure the campaign around one approved offer, product group, or sales destination. The client provides the exact URL, current offer details, pricing, terms, available inventory, and any required disclosures.
Catalog-based advertising, product feeds, Commerce Manager, product synchronization, and dynamic product ads are separate services.
Campaign and Audience Structure
We configure one Meta Sales campaign with up to two prospecting ad-set approaches based on the approved market, product or offer, customer profile, and available Meta targeting controls. Depending on the campaign and account, this may include geographic, demographic, interest-based, broad-audience, placement, or Meta automated-delivery settings.
Retargeting, CRM-based custom audiences, lookalike audiences, catalog audiences, advanced audience testing, and Meta Advantage+ Sales Campaign Setup are separate services.
Ad Setup
We configure up to four ad variations using client-provided or client-approved image or video assets, product or offer details, destination URL, and message points. We format the approved content into Meta ad fields, including primary text, headline, call to action, destination link, and available placement settings.
Creative production, custom graphic design, video production, photography, extensive copywriting, and landing-page development are not included.
Budget, Placements, and Delivery
We configure the approved daily or lifetime budget, campaign schedule, placements, and eligible conversion-delivery settings. Meta ad spend is paid separately by the client through the approved Meta advertising account.
Measurement and Reporting View
We apply the approved destination URL and basic UTM tracking parameters. We also prepare a practical Meta Ads Manager reporting view for core delivery and purchase-conversion metrics available in the account.
This package does not provide full attribution analysis, GA4 setup, custom reporting dashboards, or ongoing reporting.
Pre-Launch Review and Publication
Before launch, we review the approved campaign structure, ads, purchase destination, event selection, budget, and settings. After written client approval, the campaign is published through the approved Meta advertising account.
This package includes campaign setup and publication only. It does not include ongoing optimization, testing, reporting, or management after launch.
Client Inputs and Timeline
The client must provide Meta account access, the live sales destination, verified conversion event, target market, budget, campaign dates, visual assets, offer details, and any required business, product, pricing, shipping, return, privacy, or advertising disclosures.
Standard delivery is 5–7 business days after all required access, assets, information, and approvals are received. Delayed access, a broken checkout, missing event data, account restrictions, policy review, or website issues may extend the timeline.
Scope Boundaries
This package does not include Meta Ads strategy, account audit, Meta Business Portfolio or Ads Manager setup, Pixel or Conversions API setup, conversion-event repair, catalog setup, Commerce Manager work, retargeting, Meta Advantage+ Sales Campaign Setup, creative production, landing-page work, payment setup, product-feed work, policy appeals, account recovery, ongoing optimization, management, or performance guarantees.
Sales, revenue, ROAS, conversion rate, cost per purchase, order volume, and any specific business outcome are not guaranteed.
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