Meta Website Traffic Campaign Setup

Service Scope

Meta Website Traffic Campaign Setup is a fixed-scope campaign-build service for one business, one website, and one primary geographic market. It is designed for businesses that want to send people to an approved website page, service page, offer page, article, resource, or landing page through Meta advertising.

Campaign Objective and Website Destination

We configure one Meta Traffic campaign with one approved website destination. The campaign is structured to drive visits to that page and can be optimized for link clicks or landing page views where available.

This service is intended for website traffic and audience consideration. It is not a lead-generation, click-to-message, sales, catalog-sales, or conversion-optimization campaign.

Audience and Campaign Structure

We configure up to two prospecting ad-set approaches using the approved market, customer profile, and available Meta targeting controls. Depending on the campaign and account, this may include geographic, demographic, interest-based, broad-audience, placement, or Meta automated-delivery settings.

Retargeting, CRM-based custom audiences, lookalike audiences, catalog audiences, and advanced audience strategy are separate services.

Ad Setup

We configure up to four ad variations using client-provided or client-approved image or video assets, logo files, destination URL, and message points. We format the approved content into the required Meta ad fields, including primary text, headline, call to action, destination link, and available placement settings.

Creative production, custom graphic design, video production, extensive copywriting, photography, and landing-page development are not included.

Budget, Placements, and Schedule

We configure the approved daily or lifetime budget, campaign schedule, placements, and delivery settings. Meta ad spend is paid separately by the client through the approved Meta advertising account.

Budget recommendations, performance outcomes, and delivery are influenced by the available budget, audience size, ad quality, landing-page experience, competition, seasonality, and Meta’s advertising systems.

Tracking and Reporting View

We apply the approved destination URL and basic UTM tracking parameters for the campaign. We also prepare a practical reporting view for core traffic metrics, such as reach, impressions, link clicks, landing page views where available, cost per result, and frequency.

Meta Pixel, Conversions API, event configuration, GA4 setup, custom reporting dashboards, and attribution analysis are not included in this package.

Pre-Launch Review and Publication

Before launch, we review the approved campaign structure, ads, destination link, settings, and budget. After written client approval, the campaign is published through the approved Meta advertising account.

This package includes campaign setup and publication only. It does not include ongoing optimization, testing, reporting, or management after launch.

Client Inputs and Timeline

The client must provide Meta account access, the approved website destination, target market, budget, campaign dates, visual assets, message points, and any required business or advertising disclosures.

Standard delivery is 5–7 business days after all required access, assets, information, and approvals are received. Delayed access, missing creative assets, account restrictions, policy review, or website issues may extend the timeline.

Scope Boundaries

This package does not include Meta Ads strategy, account audit, Meta Business Portfolio or Ads Manager setup, Pixel or Conversions API setup, retargeting, lead-generation campaigns, click-to-message campaigns, sales campaigns, catalog or Commerce Manager work, creative production, landing-page work, policy appeals, account recovery, ongoing campaign optimization, management, or performance guarantees.

Website traffic, leads, sales, return on ad spend, cost per result, and any specific business outcome are not guaranteed.