Microsoft Ads Management

Service Scope

Microsoft Ads Management is a recurring monthly service for one Microsoft Advertising account, one primary geographic market, and up to 10 active campaigns. It is designed for businesses with an established Microsoft Advertising account and suitable campaign, tracking, billing, and website foundations that need ongoing performance management rather than a one-time setup.

The service supports existing eligible Microsoft Advertising campaign types, including Search, Audience, Display and Native, Video and Connected TV, Performance Max, Shopping, Store Ads, or other approved campaign activity already present in the account.

Account and Campaign Management

We review account health, campaign status, delivery patterns, budgets, bids, campaign settings, and performance trends on a weekly operating rhythm. We make practical in-scope adjustments within the client’s approved budget and campaign direction.

The package covers up to 10 active campaigns. New campaign creation, complete campaign rebuilds, major account restructures, additional accounts, additional markets, new product feeds, new audience frameworks, and new campaign types are separate scope.

Budget, Bidding, and Search-Term Optimization

For eligible Search campaigns, we review search-term activity and maintain practical negative-keyword direction within the approved account structure. We also review budget pacing, bids, location settings, schedules, and other available campaign controls to keep the account aligned with current objectives.

Changes are made within the budget and strategic direction approved by the client. Advertising spend is paid directly by the client and is never included in the management fee.

Audience, Placement, and Asset Review

Where relevant to the active campaigns, we review audience performance, placement or publisher data, asset performance, and visible delivery signals. We identify practical optimization priorities and apply suitable in-platform adjustments within the existing campaign structure.

Up to two client-provided ad asset or approved copy updates are included per month. Creative production, video editing, graphic design, copywriting, new offers, large-scale testing plans, customer-list sourcing, data cleanup, and audience-data uploads are not included.

Conversion Review and Reporting

We use the account’s existing measurement setup to review available conversion, traffic, engagement, and campaign-performance indicators. Each month, you receive a performance report and prioritized recommendations covering the most important next actions, risks, and opportunities.

Microsoft UET Tag installation, conversion tracking, attribution repair, consent configuration, CRM integration, offline conversion imports, custom analytics, and dashboard development are separate services.

Monthly Strategy Review

One monthly strategy call of up to 30 minutes is included. The call reviews the previous period, current priorities, budget direction, campaign observations, client updates, and approved next steps.

The client retains ownership of the Microsoft Advertising account, billing profile, creative assets, website, and first-party data. Account access, historical performance data, reliable tracking, and timely approvals are required for effective management.

Scope Boundaries

This service does not guarantee impressions, clicks, leads, sales, conversion volume, cost per acquisition, revenue, or return on ad spend. Results depend on budget, market demand, competition, offer quality, creative, landing-page experience, tracking, eligibility, and Microsoft Advertising delivery.

New campaign builds, UET or conversion-tracking setup, Merchant Center or product-feed work, creative production, copywriting, landing-page development, CRM or funnel work, platform-policy appeals, account verification, billing disputes, ad spend, and work outside the listed campaign limits are not included.