Microsoft Audience Ads Campaign Setup

Service Scope

Microsoft Audience Ads Campaign Setup is a fixed-scope service for one Microsoft Advertising account, one primary geographic market, and one Microsoft Audience Ads campaign. It is designed for businesses that want to reach relevant audiences through visual and native advertising placements beyond search results.

The service creates a structured campaign foundation using the client’s approved audience direction, visual assets, copy, destination pages, budget, and business objective. It does not include Search campaigns, Shopping campaigns, Performance Max, dynamic search, remarketing implementation, or ongoing account management.

Campaign Foundation

We configure one Microsoft Audience Ads campaign with up to two ad groups. The setup includes the approved campaign objective, geographic targeting, schedule, budget direction, bidding approach, campaign naming, and the controls available for the selected campaign type.

The client approves the advertising objective, primary market, budget, bidding direction, and destination URLs before launch. Advertising spend is funded directly by the client and is separate from this service.

Audience and Targeting Configuration

We configure up to four approved audience segments or targeting signals within the campaign. Depending on the account, business objective, and available platform options, these may include existing remarketing audiences, in-market audiences, demographic direction, company or industry targeting, customer audiences, or other supported audience signals.

The service does not include customer-list sourcing, data cleanup, contact research, consent collection, customer-audience uploads, remarketing-tag implementation, or creation of new first-party audience data. All targeting remains subject to Microsoft Advertising policies and platform availability.

Visual Ad Assembly

We configure up to four visual ad variations using client-provided images, logos, approved headlines, descriptions, calls to action, and final URLs. We review the supplied assets for practical campaign suitability and confirm that the correct destination paths are connected before launch.

Creative strategy, image design, video production, editing, copywriting, new logo work, asset sourcing, and revision of client-provided creative are not included. The client supplies final approved assets in the required formats.

Destination and Measurement Readiness

We connect up to three approved landing pages, product pages, service pages, or other campaign destinations. Where an existing Microsoft conversion goal is available, we connect the campaign to the selected measurement objective and review the visible tracking readiness before launch.

Microsoft UET Tag installation, conversion-goal creation, technical tracking repair, consent configuration, CRM integration, offline conversion imports, cross-domain tracking, landing-page development, and website changes are separate services.

Quality Assurance and Handoff

Before launch, we review the campaign structure, targeting, assets, URLs, budget settings, and available measurement connection for obvious setup issues. After the campaign is ready, you receive a concise handoff identifying the completed structure and the practical next steps for launch, testing, and future optimization.

One fixed-scope correction round is included for minor in-scope corrections. Performance depends on the client’s budget, creative, offer, audience availability, landing experience, tracking, competition, and platform delivery. Leads, sales, traffic, and return on ad spend are not guaranteed.

Client Inputs, Timeline, and Scope Boundaries

After purchase, the client provides Microsoft Advertising account access, business objective, primary market, audience direction, exclusions, budget range, approved copy, visual assets, final URLs, and access to any existing conversion goals. Standard delivery is 5–7 business days after all required information and assets are received.

Creative production, copywriting, UET Tag or conversion-tracking setup, audience-data preparation, customer-list uploads, retargeting implementation, landing-page work, CRM or funnel integration, ad spend, reporting, optimization, and ongoing management are not included.