Microsoft Multimedia Ads Campaign Setup

Service Scope

Microsoft Multimedia Ads Campaign Setup is a fixed-scope service for one Microsoft Advertising account, one primary geographic market, and one Microsoft Search campaign configured for Multimedia Ads. It is designed for businesses that want to add a stronger visual ad format to relevant search activity while retaining control of their approved message, offers, and destination pages.

Multimedia Ads are configured within the Microsoft Search campaign environment. They are not a separate display, Audience Ads, Shopping, Performance Max, or video campaign type.

Search and Keyword Structure

We configure one Microsoft Search campaign with up to two ad groups and up to 20 approved target keywords. The setup includes the campaign structure, keyword grouping, match-type direction, basic negative-keyword direction, geographic targeting, schedule, budget settings, bidding direction, and campaign naming.

Keyword research beyond the approved scope, competitor research, large-scale negative-keyword development, Search campaign audits, Dynamic Search Ads, and ongoing search-term optimization are not included.

Multimedia Ad Configuration

We configure up to three Multimedia Ad variations using the client’s approved headlines, descriptions, images, logos, calls to action, and final URLs. The service includes placement of the supplied assets into the available Microsoft Advertising fields and a practical review of whether the assets and messages are suitable for the selected campaign structure.

The client provides final approved copy and visual assets. Creative strategy, image design, video production, editing, copywriting, logo design, stock-asset sourcing, and revisions to supplied creative are separate services.

Destination and Measurement Readiness

We connect up to three approved landing pages, product pages, service pages, or other final URLs to the configured ads. Where an existing Microsoft conversion goal is available, we connect the campaign to the approved measurement objective and review its visible readiness before handoff.

Microsoft UET Tag installation, conversion-goal creation, tracking repair, consent configuration, CRM integration, offline conversion imports, cross-domain tracking, landing-page development, and website changes are not included.

Campaign Controls and Quality Assurance

Before handoff, we review the campaign structure, keywords, Multimedia Ad assets, final URLs, targeting, budget settings, bidding settings, and available conversion connection for obvious configuration issues. The campaign is delivered paused and launch-ready so the client retains final approval of the advertising budget and activation.

One fixed-scope correction round is included for minor setup corrections. Campaign performance depends on factors including search demand, bids, budget, creative relevance, landing-page experience, conversion tracking, competition, and Microsoft Advertising delivery. Leads, sales, traffic, and return on ad spend are not guaranteed.

Client Inputs, Timeline, and Scope Boundaries

After purchase, the client provides Microsoft Advertising account access, business objective, primary market, budget range, approved target keywords or keyword direction, approved headlines and descriptions, image and logo assets, final URLs, and access to any existing conversion goals. Standard delivery is 7–10 business days after all required information and assets are received.

Campaign activation, ad spend, monitoring, reporting, bid or budget changes, search-term optimization, UET Tag or conversion-tracking setup, audience or remarketing setup, landing-page work, creative production, copywriting, and ongoing management are not included.