Microsoft Search Ads Campaign Setup

Service Scope

Microsoft Search Ads Campaign Setup is a fixed-scope campaign-build service for one Microsoft Ads account, one primary website or domain, and one primary geographic market. It is designed for businesses that want to reach customers actively searching for their products or services through a clear, controlled Microsoft Search campaign structure.

The service includes up to two Microsoft Search campaigns, six total ad groups, 60 priority keyword themes, 30 negative keywords or negative-keyword themes, and up to 18 responsive search ads. Campaigns are delivered paused and launch-ready for the client’s final review, approval, billing confirmation, and activation.

Search Intent and Keyword Framework

We organize the campaign around the client’s approved priority offers, services, products, locations, and commercial goals. We identify and structure up to 60 priority keyword themes based on search intent and relevance to the approved destination pages.

The keyword framework separates practical commercial themes so that future search queries, ads, and landing pages have a clearer relationship. We also define up to 30 negative keywords or negative-keyword themes intended to reduce obvious irrelevant traffic within the approved scope.

Comprehensive market research, unlimited keyword research, competitor monitoring, ongoing search-term analysis, and post-launch negative-keyword management are not included.

Campaign and Ad Group Structure

We build up to two Microsoft Search campaigns and up to six total ad groups. The structure is organized around the approved offer, location, customer intent, and destination path. We configure the core campaign settings, location targeting, language direction, schedule direction, network preferences, budget direction, bidding direction, and available audience-observation settings where appropriate.

The service is built for one primary market. Additional markets, languages, locations, business units, products, websites, and campaign types require separate scope approval.

Responsive Search Ads and Assets

We create up to three responsive search ads per ad group, for a maximum of 18 ads. The ads are built from the client’s approved business information, offers, proof points, calls to action, and destination URLs. We also configure available Microsoft Ads assets and extensions using the information supplied by the client.

This service does not include new brand messaging, long-form copywriting, graphic design, image production, video production, promotional-offer development, legal claim review, or ongoing ad-copy testing.

Conversion Goals and Destination Pages

We connect the campaign to the client’s existing Microsoft Ads conversion goals where available. We use up to six approved destination URLs, such as service pages, product pages, landing pages, lead forms, booking pages, or other conversion paths relevant to the campaign.

Microsoft UET Tag installation, conversion-goal creation, event mapping, attribution setup, tracking repair, CRM integration, call tracking, and custom checkout or form work are not included. If tracking is not already available, Microsoft UET Tag & Conversion Tracking Setup should be completed first.

Quality Assurance and Launch-Ready Handoff

Before handoff, we complete a practical quality-assurance review of the campaign structure, targeting settings, keyword themes, negative keywords, ads, available assets, destination URLs, and conversion-goal connections. You receive the completed campaigns in a paused, launch-ready state.

The client remains responsible for final approval, account billing, campaign activation, advertising spend, policy compliance, and any platform review or delivery conditions after launch.

Client Inputs, Timeline, and Scope Boundaries

After purchase, the client provides Microsoft Ads account access, the primary market, approved priority offers, target locations, website or landing-page URLs, existing conversion-goal details, available ad assets, budget range, and any approved business claims or calls to action. Standard delivery is 7–10 business days after all required access and intake information are received.

One consolidated revision round is included when submitted within seven days of delivery and remains within the original approved scope. Campaign activation, ad spend, monitoring, optimization, reporting, management, UET Tag or conversion-tracking implementation, Merchant Center or product-feed work, Shopping, Performance Max, Audience Ads, Multimedia Ads, remarketing, landing-page development, creative production, and performance guarantees are not included.