Microsoft Store Ads Campaign Setup

Service Scope

Microsoft Store Ads Campaign Setup is a fixed-scope service for one Microsoft Advertising account, one published Microsoft Store app or game, and one eligible primary geographic market. It is designed for software publishers and game developers who already have a live Store listing and need a structured paid campaign to improve app discovery and support downloads.

The service creates one Microsoft Store Ads campaign connected to the client’s approved Store listing. The app or game must already be published, eligible, and available in the selected market before campaign setup begins.

App and Store Readiness

We review the connection between the Microsoft Advertising account and the approved Microsoft Store app or game listing. We confirm the app identity, Store availability, primary market, category direction, and the information needed for the campaign to reference the correct published listing.

App publication, Partner Center setup, app approval, age rating, certification, policy appeals, developer-account verification, Store listing creation, and Store listing changes are not included.

Campaign Configuration

We configure one Microsoft Store Ads campaign using the client’s approved budget range, bid direction, schedule, distribution settings, and app-install objective. The service includes up to two approved market or targeting directions within the selected campaign scope.

The client approves the market, budget, campaign objective, and live Store listing before handoff. Advertising spend is funded directly by the client and is separate from this service.

Store Listing and Asset Review

We review the visible Store listing elements that influence the campaign destination, including the app or game name, category, icon, screenshots, description, and Store availability. We identify obvious inconsistencies that could affect the path from ad click to Store-page action.

This review does not include app-store optimization, keyword research for the Store listing, screenshot design, icon design, app trailer production, product-page copywriting, localization, pricing changes, or updates to the published app or game.

Measurement and Handoff

We configure the campaign to use the available Microsoft Store Ads measurement and app-install direction supported by the selected account and listing. We review visible campaign settings before handoff and provide a concise summary of the completed structure and the practical next steps for activation.

Custom app analytics, in-app event tracking, attribution modeling, CRM integration, UET Tag implementation, custom reporting, data analysis, and ongoing optimization are not included.

Quality Assurance and Scope Boundaries

Before handoff, we review the app connection, campaign structure, market settings, budget settings, bid direction, listing destination, and visible measurement configuration for obvious setup issues. The campaign is delivered paused and launch-ready so the client retains final approval of activation and advertising spend.

One fixed-scope correction round is included for minor setup corrections. App eligibility, Store availability, inventory, policy approval, delivery, and performance remain subject to Microsoft’s platform rules, market availability, budget, creative, category competition, and the client’s Store listing. Downloads, installs, sales, and return on ad spend are not guaranteed.

Client Inputs, Timeline, and Scope Boundaries

After purchase, the client provides Microsoft Advertising account access, the live Microsoft Store app or game link or identifier, primary market, budget range, app category, campaign objective, and any required developer or Store permissions. Standard delivery is 7–10 business days after all required information and access are received.

App development, publishing, Microsoft Partner Center work, Store listing optimization, asset creation, creative production, custom tracking, campaign activation, ad spend, reporting, optimization, and ongoing management are not included.