Online Presence Management

Service Scope

Online Presence Management is an ongoing service designed to monitor, maintain, and strengthen the public digital presence of one business across its most important search, profile, directory, review, and branded discovery channels.

The service covers one primary business, one primary website, and one primary geographic market.

Each month, we review key online properties, identify inconsistencies or visibility opportunities, implement approved updates within scope, and maintain an evolving action plan for improving how the business is represented online.

The objective is to make sure customers encounter accurate, consistent, current, and professional information wherever they discover or research the company.

Monthly Online Presence Review

Each monthly cycle begins with a review of the business’s primary public digital properties.

The review may include:

• Main website
• Search engine visibility
• Business profiles
• Review platforms
• Business directories
• Social profiles
• Branded search results
• Local search presence
• Major third-party business references
• AI-assisted discovery observations where available

The purpose is to identify what has changed and which areas require attention.

Business Information Consistency

We monitor the consistency of core business information across priority platforms.

The review may include:

• Business name
• Address
• Phone number
• Website URL
• Business hours
• Service areas
• Business categories
• Contact information
• Products or services
• Company descriptions

Important inconsistencies are corrected where account access and platform functionality allow.

Business Profile Management

Relevant business profiles are reviewed and maintained throughout the engagement.

Depending on the business, this may include platforms such as:

• Google Business Profile
• Bing Places
• Industry-specific profiles
• Professional directories
• Local business platforms
• Other relevant public business profiles

Ongoing optimization may include:

• Business information
• Categories
• Services
• Products where supported
• Business descriptions
• Hours
• Service areas
• Website links
• Contact links
• Profile completeness
• Client-provided images

The exact platforms managed depend on business relevance and available access.

Google Business Profile Review

Where applicable, the Google Business Profile is monitored for accuracy and completeness.

Monthly work may include:

• Business name
• Categories
• Services
• Products where applicable
• Business hours
• Special hours
• Service areas
• Website links
• Contact links
• Profile attributes
• Business description
• Profile completeness
• Website consistency

Changes are made only when they accurately reflect the business.

Bing Places Review

Where applicable and access is available, Bing Places information is reviewed for consistency with the website and other business profiles.

The review may include:

• Business name
• Address
• Phone number
• Website
• Categories
• Business hours
• Location information
• Client-provided images
• Profile completeness

Reasonable corrections are implemented where supported.

Branded Search Monitoring

We monitor how the business appears for important branded searches.

These may include:

• Brand name
• Company name
• Brand + reviews
• Brand + services
• Brand + products
• Brand + location
• Brand + contact
• Brand + pricing
• Brand + support
• Brand + complaints

The objective is to identify inaccurate, outdated, incomplete, or potentially confusing information surrounding the brand.

Search Result Asset Review

We review the major owned and controlled assets that may appear when customers search for the business.

These may include:

• Homepage
• About page
• Contact page
• Business profiles
• Review profiles
• Social profiles
• Product or service pages
• Directory listings
• Location pages
• Company resources

Important metadata, information, or consistency issues may be prioritized for correction.

Website Presence Alignment

The website acts as the primary source of official information about the business.

We review important website information for consistency with external profiles.

The review may include:

• Business name
• Company description
• Contact information
• Address
• Phone number
• Business hours
• Service areas
• Products
• Services
• Brand terminology
• Social links
• Business profile links

Reasonable website corrections may be implemented within scope.

Homepage Presence Optimization

The homepage may be reviewed periodically to ensure it clearly represents the current business.

Optimization may include:

• Company positioning
• Core services
• Product information
• Business name
• SEO title
• Meta description
• Contact pathways
• Important internal links
• Geographic relevance where appropriate

Major homepage redesign or extensive copywriting is not included.

About Page Review

The About page is reviewed when necessary to maintain accurate organizational information.

The review may include:

• Company overview
• Primary expertise
• Services
• Business history
• Team information where appropriate
• Geographic market
• Credentials
• Contact information
• Brand positioning

Outdated information may be identified and corrected with client approval.

Directory & Citation Monitoring

Relevant business directories and citation sources are periodically reviewed for major inconsistencies.

Monitoring may identify:

• Incorrect business names
• Old addresses
• Wrong phone numbers
• Broken website links
• Incorrect business categories
• Outdated descriptions
• Duplicate profiles
• Closed or former locations

Reasonable corrections to accessible priority profiles may be included.

Large-scale citation campaigns are outside the standard monthly scope.

Directory Opportunity Review

We may identify relevant new platforms where establishing a business profile could strengthen the company’s public presence.

Potential opportunities may include:

• Industry directories
• Professional associations
• Local directories
• Business discovery platforms
• Partner directories
• Specialized industry profiles

The service focuses on relevant opportunities rather than mass submission across low-quality websites.

Duplicate Profile Monitoring

Duplicate or outdated profiles can create confusion for customers and search engines.

We monitor for obvious issues such as:

• Duplicate business listings
• Former locations
• Old phone numbers
• Incorrect URLs
• Multiple profiles representing the same business
• Outdated company names

Where practical, we provide corrections or recommended next steps.

Complex ownership disputes may require separate scope.

Review Presence Monitoring

We monitor the business’s public review presence across selected relevant platforms.

The review may include:

• Review volume
• Recent customer feedback
• Rating trends
• Response activity
• Profile accuracy
• Duplicate review profiles
• Business information consistency
• Major reputation changes

The objective is to identify changes that may affect customer trust and brand perception.

Review Response Guidance

We provide guidance for handling customer reviews professionally where needed.

Guidance may address:

• Positive reviews
• Neutral reviews
• Negative reviews
• Customer complaints
• Service issues
• Sensitive responses
• Situations requiring offline resolution

Unlimited review response writing or full reputation management is not included unless separately scoped.

Review Request Process Review

The client’s review request process may be reviewed periodically to identify improvements.

Recommendations may include:

• Request timing
• Review links
• Email follow-up
• SMS follow-up
• CRM workflow
• Staff responsibility
• Customer communication
• Appropriate follow-up cadence

The process must request legitimate feedback from real customers.

Reputation Risk Monitoring

We identify significant public reputation issues discovered during the monthly review.

Potential issues may include:

• Sudden negative review activity
• Incorrect business profiles
• Duplicate profiles
• Outdated business information
• Misleading third-party information
• Unclaimed business listings
• Brand confusion

Major reputation disputes, legal issues, or crisis communications require separate scope.

Social Profile Consistency

Major social profiles may be reviewed for basic consistency with the broader business presence.

The review may include:

• Business name
• Logo
• Profile description
• Website link
• Business category
• Contact information
• Location information
• Brand consistency

This service does not include ongoing social media posting, community management, or content production.

Entity Consistency Review

We review whether the business is represented consistently as the same entity across important digital properties.

The review may include:

• Brand name
• Company name
• Website
• Products
• Services
• Location
• Contact information
• Business profiles
• Social profiles
• Review platforms
• Directory profiles

The goal is to reduce conflicting signals and create a clearer public representation of the company.

Local Search Presence

For businesses serving specific geographic markets, the monthly review may include local search signals.

The review may consider:

• Google Business Profile
• Bing Places
• Location pages
• Service areas
• Local business information
• Local citations
• Reviews
• Website geographic signals
• Maps visibility observations

Local SEO implementation beyond the online presence scope may require the separate Local SEO Management service.

Organic Search Presence

We review broad organic search visibility for important brand and business-related queries.

The review may include:

• Brand searches
• Company searches
• Product searches
• Service searches
• Search impressions
• Search clicks
• Important landing pages
• Search result presentation
• Visibility trends

This service includes presence monitoring rather than a complete ongoing SEO program.

Google Search Console Review

Where access is available, Google Search Console may be reviewed for important branded and website visibility observations.

The review may include:

• Brand queries
• Search impressions
• Search clicks
• Important landing pages
• Indexing issues
• Search result trends
• Website visibility changes

Major SEO implementation projects may require a separate SEO service.

Bing Webmaster Tools Review

Where access is available, Bing Webmaster Tools may also be reviewed for general website visibility and indexing observations.

The review may include:

• Search performance
• Brand queries
• Important pages
• Indexing status
• Sitemap observations
• Crawl issues

Significant technical SEO corrections are outside the standard online presence management scope unless separately approved.

AI Search Presence Review

Where practical, we review how the business is represented across emerging AI-assisted discovery environments.

The review may consider:

• Business name
• Products or services
• Website references
• Public profile information
• Entity consistency
• Source mentions
• AI referral traffic where measurable

AI-generated responses can vary over time, so observations are used as directional information rather than fixed rankings.

ChatGPT Referral Observations

Where analytics data allows, traffic from ChatGPT and other AI-assisted sources may be reviewed.

Observations may include:

• Referral sessions
• Landing pages
• Engagement
• Conversion activity
• Emerging traffic sources

Availability depends on what referral information reaches the client’s analytics platform.

Public Brand Reference Review

Selected third-party websites referencing the company may be periodically reviewed.

These may include:

• Partner websites
• Industry organizations
• Business directories
• Media references
• Vendor profiles
• Professional associations
• Customer references

Incorrect or outdated information may be identified for correction or outreach.

External Profile Updates

Approved updates to accessible third-party profiles may be implemented when practical.

Updates may include:

• Business information
• Website links
• Company descriptions
• Categories
• Business hours
• Contact information
• Client-provided images

All third-party changes remain subject to platform moderation, verification, and publishing rules.

Business Change Coordination

When the business changes important public information, we identify the digital properties that should be updated.

Changes may include:

• Business name
• Address
• Phone number
• Website
• Business hours
• New services
• New products
• Service areas
• Company description
• Branding

The client must notify KizilCo of these changes so public information can be updated appropriately.

Online Presence Opportunity Identification

During ongoing monitoring, we identify opportunities that may strengthen the business’s digital presence.

Potential opportunities may include:

• Missing business profiles
• Relevant directories
• Brand search improvements
• New review platforms
• Better website alignment
• Missing company information
• Search-result asset improvements
• Industry profiles
• Local business opportunities
• Authority-building opportunities

Opportunities are prioritized according to relevance and likely business value.

Monthly Implementation

Approved online presence improvements are implemented throughout the monthly service period within available platform access and service capacity.

Implementation may include:

• Business profile updates
• Directory corrections
• Website information updates
• Metadata adjustments
• Brand consistency improvements
• Contact information corrections
• Review pathway updates
• Social profile corrections
• Business description updates
• Duplicate listing actions
• Search presence improvements

Complex technical work or extensive platform disputes may require separate scope.

Monthly Presence Action Plan

At the end of each monthly cycle, current priorities are updated based on completed work and newly identified issues.

The action plan may include:

• Completed profile updates
• Directory corrections
• Website consistency improvements
• Reputation observations
• Brand search priorities
• Missing profile opportunities
• Search visibility concerns
• Local presence issues
• AI search observations
• Next-month priorities

The plan evolves throughout the engagement as the business and digital landscape change.

Monthly Performance Report

The client receives a monthly summary of the online presence work completed.

Reporting may include:

• Profiles reviewed
• Business information updates
• Directory corrections
• Brand search observations
• Review presence observations
• Search visibility changes
• Website alignment work
• Issues identified
• Opportunities discovered
• Recommended next actions

Reporting focuses on the condition and improvement of the business’s public digital presence.

Strategy Review

One monthly strategy review is included to discuss completed work, issues, and upcoming priorities.

The review may cover:

• Business profile status
• Brand search presence
• Reviews
• Directories
• Website consistency
• Search visibility
• Business changes
• Reputation concerns
• Local presence
• AI-assisted discovery observations
• Next-month actions

The purpose is to keep the company’s public digital presence aligned with its current business strategy.

Deliverables

The monthly service includes:

• Monthly online presence review
• Business information consistency monitoring
• Business profile management
• Google Business Profile review where applicable
• Bing Places review where applicable
• Branded search monitoring
• Search result asset review
• Website presence alignment
• Homepage and About page observations
• Directory and citation monitoring
• Directory opportunity review
• Duplicate profile monitoring
• Review presence monitoring
• Review response guidance
• Review request process observations
• Reputation risk monitoring
• Social profile consistency review
• Entity consistency review
• Local search presence observations
• Organic search presence monitoring
• Google Search Console observations when available
• Bing Webmaster Tools observations when available
• AI search presence observations where applicable
• Public brand reference review
• External profile updates within scope
• Business change coordination
• Online presence opportunity identification
• Monthly implementation within scope
• Updated Online Presence Action Plan
• Monthly performance report
• One monthly strategy review meeting

Client Requirements

The client must provide and maintain access to the digital properties included in the monthly service.

Access may include:

• Website CMS or Shopify
• Google Business Profile
• Bing Places
• Google Search Console
• Bing Webmaster Tools
• Business directories
• Review platforms
• Social profiles
• Analytics platforms where applicable

The client must provide accurate and current information about the business.

This may include:

• Business name
• Address
• Phone number
• Website
• Business hours
• Products
• Services
• Service areas
• Business description
• Brand information

The client must notify KizilCo when important business information changes.

Scope Boundaries

Online Presence Management is an ongoing monitoring, maintenance, and optimization service for one business and one primary website.

It does not include complete ongoing SEO management, unlimited local SEO work, unlimited directory submissions, unlimited Google Business Profile posting, unlimited social media management, unlimited review responses, guaranteed review generation, fake or purchased reviews, reputation suppression campaigns, legal takedowns, crisis communications, major website development, complete website redesign, dedicated backlink campaigns, large-scale digital PR, paid advertising management, or third-party software and platform fees.

Additional physical locations, brands, websites, or extensive profile networks may require separate scope.

Monthly workload is prioritized according to business impact and available service capacity rather than guaranteeing a fixed number of profiles, directory updates, reviews, search positions, or platform changes.

Search engines, AI platforms, review websites, directories, social platforms, and business-profile providers independently control indexing, verification, rankings, moderation, publication, and search-result presentation.

KizilCo can improve and maintain properties the client controls and assist with legitimate third-party profiles, but cannot guarantee control over every result, listing, review, profile, mention, or AI-generated response.

The service does not guarantee specific search rankings, review ratings, AI citations, traffic, calls, leads, conversions, or revenue.