Re-Engagement Email Automation

Service Scope

Re-Engagement Email Automation is a fixed-scope email automation service for one business, one email marketing platform, and one inactivity-based re-engagement workflow with up to three automated emails.

Automatically identify eligible inactive subscribers or leads and place them into a controlled re-engagement sequence based on available engagement data.

Define Inactivity and Re-Engagement Rules

We establish the inactivity window, subscription eligibility, exclusions, sequence timing, response criteria, and workflow exit logic.

• Inactivity definition
• Subscription eligibility
• Suppression rules
• Response or engagement criteria
• Exit and frequency rules

Build the Re-Engagement Workflow

We configure one recurring inactivity-based workflow with up to three emails and up to eight native actions.

• 1 re-engagement workflow
• Up to 3 automated emails
• Up to 8 workflow actions
• Inactivity enrollment logic
• Engagement and suppression exits

Testing and Validation

We validate the inactivity criteria using representative contacts and confirm enrollment, email timing, engagement exits, and suppression behavior.

• Inactivity segment review
• Enrollment validation
• Sequence timing test
• Engagement exit test
• Suppression check

What's Included

• 1 re-engagement workflow
• Up to 3 emails
• Up to 8 actions
• Inactivity logic
• Engagement exits
• Testing and activation
• Implementation summary

Client Requirements

The client must provide the access, content, data, and approvals needed to configure and test the automation.

• Administrator or workflow access to the selected email marketing platform
• An active plan that supports the requested automation features
• Permission-based contact data with accurate subscription status
• Final approved email copy, brand assets, links, and offers
• Accurate contact, customer, event, or commerce data required by the trigger
• Representative test records
• Timely review and written approval before activation
• Sufficient engagement history to define inactivity
• Written inactivity criteria

Delivery and Revisions

Standard delivery is 5–7 business days after all required access, content, data, and approvals are received. Platform processing, integrations, and data availability may extend completion.

One consolidated correction round is included when requested changes remain within the approved scope. New emails, new branches, new triggers, replacement content, or materially different workflow logic are quoted separately.

Important Scope Boundaries

The following items are not included unless specifically stated:

• Re-subscribing unsubscribed contacts without documented permission
• Sender reputation repair
• Email verification services
• More than 3 emails
• Email marketing platform subscription, add-on, or third-party application fees
• Purchased or scraped contact lists
• Original legal, privacy, or regulatory advice
• Guaranteed inbox placement, engagement, leads, conversions, retention, or revenue
• Work outside the stated quantities or workflow logic