SEO Audit & Action Plan

Service Scope

SEO Audit & Action Plan is a fixed-scope review of one existing website designed to identify the technical, structural, content, and search visibility issues that may be limiting organic performance.

The service covers one primary website, one primary geographic market, and up to 50 priority or indexed pages.

The objective is to determine what is working, what is creating problems, and which SEO improvements should be addressed first.

Technical SEO Audit

We review the technical foundation of the website to identify issues that may affect how search engines crawl, index, understand, and rank its pages.

The review may include:

• Crawlability and indexation

• XML sitemap configuration

• Robots.txt directives

• Canonical tags

• Broken links

• Redirect issues

• Duplicate URLs or pages

• HTTPS and URL consistency

• Mobile usability

• Core Web Vitals indicators

• Page performance issues

• Structured data

• Search engine accessibility

The audit identifies technical issues and recommended actions. Development work and implementation are not included.

On-Page SEO Review

We evaluate priority pages to determine whether their structure and content clearly communicate relevance to both search engines and users.

The review may include:

• Page titles

• Meta descriptions

• H1 and heading structure

• URL structure

• Keyword targeting

• Search intent alignment

• Internal linking

• Image alt text

• Content hierarchy

• Duplicate targeting

• Under-optimized pages

Recommendations focus on improving page relevance, clarity, and organic search potential.

Content & Keyword Assessment

We review the existing content structure to identify gaps, weak topical coverage, competing pages, and opportunities to improve search relevance.

The assessment may identify:

• Missing high-value topics

• Weak or outdated pages

• Keyword-to-page alignment issues

• Search intent mismatches

• Content gaps

• Keyword cannibalization

• Pages that should be consolidated

• Opportunities for new landing pages or content

This service identifies content priorities but does not include writing or publishing new content.

Search Visibility Analysis

Where sufficient data is available, we review the website’s current organic search visibility to understand how users are discovering the business through search.

The analysis may include:

• Organic search impressions

• Organic clicks

• Existing search queries

• Ranking pages

• High-performing pages

• Underperforming pages

• Indexing issues

• Search-result opportunities

Google Search Console and Google Analytics data may be incorporated when access is provided.

Competitor SEO Review

Up to three relevant organic search competitors may be reviewed to identify differences in search positioning, website structure, content coverage, and keyword visibility.

The review helps uncover opportunities where the website may be losing visibility to competing businesses and where improvements can strengthen its organic search presence.

Local SEO Review

For businesses serving a defined geographic market, the audit may include a review of local search visibility.

The review may include:

• Google Business Profile alignment

• Business information consistency

• Location targeting

• Local landing pages

• Local search relevance

• Website-to-profile consistency

• Major local visibility opportunities

Local SEO recommendations are included when applicable to the business.

Prioritized SEO Action Plan

Audit findings are converted into a practical action plan organized by priority.

Recommendations may include:

• Critical technical fixes

• Indexing corrections

• High-priority on-page improvements

• Content improvements

• Internal linking opportunities

• Keyword targeting corrections

• Local SEO improvements

• Tracking and measurement improvements

• Longer-term SEO opportunities

The action plan separates urgent problems from improvements that can be implemented over time so the business has a clear order of execution.

Deliverables

The completed service includes:

• SEO audit for one website

• Review of up to 50 priority or indexed pages

• Technical SEO findings

• On-page SEO findings

• Content and keyword assessment

• Search visibility analysis

• Review of up to three competitors

• Local SEO review when applicable

• Prioritized SEO Action Plan

• Executive summary of major findings

• One 60-minute review and strategy meeting

Client Requirements

The client must provide the website URL and basic information about the company’s products or services, target audience, primary geographic market, and business goals.

Access to Google Search Console, Google Analytics, Google Business Profile, or other relevant platforms should be provided when available.

The audit can still be completed without full platform access, but some analysis may be limited to publicly observable information.

Scope Boundaries

This service is an audit and planning engagement.

It does not include implementation of recommendations, website development, technical fixes, content writing, backlink acquisition, digital PR, ongoing rank tracking, ongoing SEO management, paid advertising, or third-party platform fees.

Any implementation or ongoing SEO work recommended in the Action Plan can be scoped separately.